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Social media takeovers are basically providing access to one’s public profile to a person/brand with similar intentions, interests or relevance while granting them permissions to post content of any form on it. Mostly, the industry experts & professionals, collaborated parties, branded influencers etc. are partnered with the host/owner of the account. They can publish stories, short-form videos, elaborated posts, articles or do live tours around the decided topic for the takeover. There can be announcements,...

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The short video space is one of the highly demanded content formats on social media platforms in the last few years. While the market was earlier dominated by the video-sharing giant TikTok, it was soon taken over by several other brands that more or less followed the same system. Instagram Reels led the market from the front while YouTube shorts made a quick entry with its own filters, edits and updates. A similar format of...

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Detoxification or detox is generally a term used for consciously refraining from excess use of any particular substance, product, service or simply habit that has affected the normal lifestyle or nature. We all know about the detox diets that were FAD a few years back and some still follow it where they believe that the particular adaptation of nutrient intake helps them eliminate toxic body elements. While detox drinks are still a thing in the...

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Major surveys have found that a human mind can retain up to 65% of the visual content 3 days after viewing it in comparison to just 10% retention in the case of text-based content. It is an obvious inference that we can draw from the natural social media trends these days. Right from the high viewership rate of YouTube to the increasing spike in the user base of popular social media platforms like Snapchat and...

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Are you a brand or creator looking for an audience open to new ideas, products and uncommon deals? Well, Pinterest is just the ideal social media platform that can help promote the related posts and ads to the more relevant users online. Besides being home to many unique kinds of project ideas, tips & tricks, niche companies and a variety of online shops with their promotional content, Pinterest holds the ability to connect any kind...

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A deadly virus, uncertain pandemic, continuous series of lockdowns and unlocking, curfews and barricading, the year 2020 left people confused. While the times are uncertain and sad for us, many companies & brands have taken appropriate measures to help governments as well as the public in straightening the curves. The unfortunate rise in COVID-19 cases led to several changes on various fronts. Right from starting the work from home culture to maximum dependency on the...

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As marketers, we have used social networking sites like Facebook, Twitter and LinkedIn beside social sharing applications such as Instagram and Snapchat. All of this has placed the platforms & channels at top of all other media of promotion & reaching people. There is no doubt that social media has transformed into the juggernaut of modern marketing as well as advertising. These days Business and brands depend completely on the social media platforms to recognise...

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Video content strategies have become an integral part of almost every social media campaign. With brands and creators reaping more benefits out of video advertisements there are more tools and software making way into the digital marketing segment. Social media platforms evolved with more video-related features over other forms of media in order to meet market demands and consumption patterns. As Instagram rolled Reels and improved its version update for stories & posts, Facebook, Twitter...

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Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...

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The most popular video and photo sharing social media networking site Instagram have launched its QR code system to create a flexible space for users. These QR codes are scan-able by third-party camera applications thereby assisting individuals & businesses in many online activities. Two years back Instagram launched a feature called Nametag that served the purpose of connecting people you have met latest. It showed a scan-able space with the user name on it that...

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Post testing with selected Twitter account holders, the company has rolled its conversation moderating feature to everyone on the platform. The new feature lets users control who replies to their tweet threads by selecting them from the lot. The feature can be accessed by users with android, iOS and web device. All accounts on twitter can easily adjust the option and pick from the audience to confirm who can make comments or reply to tweets...

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In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....

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Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...

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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...

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A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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It is not just for “Oops! I overcooked my chicken” posts anymore. Twitter is the display picture aka DP of our recent times, the global crises, new found recipes, economy fluctuations, brand partners, gateway to digital forums and even the Government’s public notice board. Confused about why would you ever need Twitter management tools when you really would prefer selling on other sites like Facebook and Instagram? If you were wondering about how a professionally...

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Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...

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Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as the message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company...

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While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...

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Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...

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Businesses, start-up companies, leading brands, mom&pop stores, departmental outlets and other such establishments are revamping their marketing strategies. Animation and video making has taken over traditional promotions and advertising techniques to attract maximum in the market. All industries are gradually turning into “video-first” groups that depends more over the videos, motion animation and graphics. Explainer videos are the latest way to grab attention of potential markets and brief products/services and campaigns. Explainer videos are short...

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With a steady growth over the years, Podcasts are all over the world. There are over half a million active podcasts being consumed by a gradually expanding market worldwide. As millions of episodes get aired regularly in 100 different languages, Pod catchers are refining their programs and developing advanced tech to match the demands. If you discuss with podcast hosts and companies releasing episodes on how to promote a podcast, then you’d know that marketing...

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Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...

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Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...

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We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well.  If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there.  Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...

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If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...

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Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...

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Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts.  Making a video would involve planning, recording, editing, and publishing at the...

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Cricket is one of the oldest sports in the world and in India, it is followed like a religion. So, it’s not a surprise that the ICC Cricket World Cup 2019 was one of the biggest sporting events of this year. With over a billion fans, 10 nations, 48 matches and 1 cup that really matters, ICC CWC19 was one of the most trending and popular topics on social media in the months of May...

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Twitter was launched back in 2006 and it quickly became a superstar social media platform where people would discuss their opinions on current affairs, interact with brands, reach out to customer service, participate in contests and use chats. As of today, around 500 million Tweets are sent per day and that’s a lot of noise for a brand to put across their message. One way to break free from this clutter is to make use...

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When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...

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With about 3 billion accounts on the platform, Twitter is one of the most popular social networking platforms in the world. It has about 330 million monthly users and insights from 83% of the world’s leaders. The concept of tweets has lead to constant outpouring of strong opinions on the platforms along with the extensive usage of hashtags. Despite the restricted video upload length of 140 seconds, individuals and brands are natively uploading video content...

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Last year, Twitter extended its limits by beating other significant players in the tech space, including Verizon, Yahoo, Amazon, and Facebook for securing the live streaming rights to stream ten games of the 16 Thursday Night Football games and saw on average a total of around 3.5 million unique viewers per game. And in next six months, Twitter launched its live-streaming services from the Twitter app, powered by Periscope. Since then, the company saw 31...

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We know that millions of digital marketers, brands, online junkies are tweeting, It’s just too noisy!! It is quite a tough task to find the relevant Tweets. But one can use the lesser known ‘Twitter advanced search’ option to find the relevant twitteratis. This advanced search allows one to find a twitter handle in a crowded forest of 200 million active users! You can use Twitter advanced search results to include filtering options like words,...

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Hace dos meses, la industria del video online fue sacudida por la noticia de que Vine estaba siendo asesinado. En los días que siguieron, la especulación siguió sobre el futuro de la aplicación. Los Viners solicitaron mantener viva la aplicación. Surgieron rumores acerca de la aplicación que se vende al mejor postor, y una empresa líder de entretenimiento para adultos incluso hizo una oferta. Hoy, Vine arroja un poco más de luz sobre los próximos...

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Recientemente Twitter ha anunciado que su aplicación para móviles Vine va a ser descontinuada en los próximos meses. En el anuncio la compañía dejo en claro que dejaran la página oficial en línea pero no dijeron por cuanto tiempo. Esto quiere decir que fácilmente podrías perder todos tus Vines en estos días. Indican que valoran los Vines de sus usuarios y que procederán correctamente. Será posible ver y descargar los Vines de tu cuenta. El...

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