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There was a time when vertical video was looked down upon in terms of quality and professionalism. But now the scenario is quite opposite! Vertical video is on the rise and it is revolutionizing the way we consume social video. Be it Snapchat, Instagram or Facebook the trend of vertical videos is catching up fast. Snapchat has especially played a huge role in the rise of vertical video. Snapchat boasts of more than 10 billion...

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In March 2018, Deloitte did a survey which concluded that Gen-Z is spending about 22 hours/week on consuming digital videos (vs 16 hours on live TV) and Millennials are spending about 19 hours/week on digital videos (vs 15 hours on live TV). This is a great indicator of the shift in the video consumption habits. If you look at the older generations, you will still find them consuming more live TV than digital video but...