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Just a couple of days ago, YouTube released YouTube Ads Leaderboard for 2015 to showcase the top 10 most popular video advertisements of the year. These ads were selected based on their watch time, organic video views, engagement and audience retention. Video marketers can gain valuable insights by checking out the nuances of these videos. They can probably put their learning to use in 2016, when they roll out their own video advertisements. So, here...

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According to Cisco, by 2017 video will account for 69% of all consumer traffic! This is no surprise considering the fact that YouTube receives more than 1 billion unique visitors every month! Facebook has also claimed that it clocked a staggering 4 billion video views per day on an average in the first quarter of 2015! With video becoming the key source of information and entertainment needs of the people, it is high time that...