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The amount of educational content is constantly growing. Online learning is simple, affordable, convenient, and people love it. It is much easier to help your customers understand the product or convey key ideas through videos. User loyalty to the brand only grows with the appearance of tutorials and how-to videos from the company. For example, writing services for students post videos on subjects like how to write essays, how to write effective research papers, and...

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Over the last few years, the internet has been rapidly morphing into a video-based portal. And the COVID-19 pandemic has violently escalated that translation thanks to a surge in consumer demand for video content.  Savvy marketers have expanded their video horizons because the changes in consumer behavior caused by the pandemic are not expected to go away even with a vaccine. Viewers are going to continue to demand more content that’s more dynamic and from...

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Real-time communication with customers over a social media platform is a powerful method to source leads, traffic, sales and more. Live streaming is considered as one of the most useful and effective tools to attract the attention of available as well as new target markets. Building a strongly positive brand image is a possible mission with the live-streaming options available with most of the popular social media sites like Instagram, Facebook and YouTube. Marketers can...

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Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...

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In recent years, Video Marketing is being closely related to branding in every industry. With the emergence of video platforms like YouTube, Twitch, Vimeo etc., various brands now have a new story to tell. This is why many leading airlines are now using new ways to build that brand image by improving the communication between their customers. And one of the best ways to do that is by showing them their Airline Safety Videos with...

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According to Cisco, by 2017 video will account for 69% of all consumer traffic! This is no surprise considering the fact that YouTube receives more than 1 billion unique visitors every month! Facebook has also claimed that it clocked a staggering 4 billion video views per day on an average in the first quarter of 2015! With video becoming the key source of information and entertainment needs of the people, it is high time that...

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The last quarter of 2014 was really high on video marketing trends globally. From twitter campaigns, to facebook challenges (Read ALS Ice-bucket challenge) to widespread anthems on twitter and releasing movie teasers on Instagrams, Video played a key role in tapping different platforms to build on revenues and engagement manifolds. From business ventures, agencies and brands to independent YouTube artists sustaining livelihood through Partner’s program, all have contributed to shaping the many facets of video marketing!...