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Science is a multifaceted, vast and limitless subject that encapsulates the physics & theory within human understanding. Studying the nexus of various celestial bodies, the chemistry behind meteoroids & asteroids, the physics defining the movement of objects in the interplanetary spaces combined together give existence to astronomy. As technology keeps getting better and effective with each day, there are more opportunities and scope for passionate astronomers, students and individuals to learn about the astral world....

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TikTok along with 59 other Chinese apps are banned by the Indian government over the rising complaints related to breach of privacy & security concerns. The application is removed from the Google app store and Apple app store. All of the content on the platform is blocked from the Indian networks due to which no one can access them in the country. The app was consistently in news and was banned for privacy concerns a...

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The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...

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Nature has a lot to offer through its five basic elements namely the earth, water, fire, space and air that are known to constitute the complete world around us. It keeps us breathing and supports most life aspects of all living beings which makes nature a surprise package. There are various phenomena that have left mankind in utter disbelief and amazement, it induces curiosity in all. The inquisitiveness related to nature makes people question the...

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Broadcasting live videos to the Facebook audience is a common sight these days for celebrities from different industries as well as commoners. If that is one way you like engaging with people on social media, then here is another option that can help increase its effectiveness. Are you annoyed with hazy visual, broken audio & interruptions on Facebook live? Too much technical glitches make you lose the audience? Scared to take a risk with Facebook...

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As the pandemic lockdowns affect the finances, opportunities and lifestyle of people, YouTube has continuously formulated features to support as many lives possible. Apart from supporting and giving a good boost to all fundraising causes on the Video streaming platform, YouTube new analytics report was rolled out alongside. This feature will help YouTubers in better analysis of their content and performances. YouTube New Analytics Report for Overall Performance The integrated feature will be available at...

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Social media has taken the world by storm these days, and it is happening for all the right reasons.  Its vast reach, coupled with an engaging user interface, compel businesses to make new website and harness the power of video marketing using social media.  This is why we see a ton of lucrative ads as soon as we log into our social media accounts. It is a classic example of social media marketing, and it...

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Video content has arguably become the most important form of advertising nowadays. Just a simple scroll on Facebook, Instagram, or any social media platform of choice, will suffice to prove that we live in a digital world driven by video content. The reason is pretty simple: consumers have little time on their hands, and a video delivers the message faster than text.  A simple look at some recent statistics about video marketing is enough to...

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Data science plays a vital role in promoting almost all professional careers and the enhancement of personal knowledge as well as skills. It is a science that studies both structured & unstructured data to extract insights, information and references for fulfilling the required goal. It is the multifaceted study of data using scientific processes, algorithms, designed systems and steps to decode necessary details. Data science studies usually involve the collection of statistics, data analytics, apply...

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The authorised simulated cyber-attack on networks, software and computer systems to evaluate their security standards, debug threats & vulnerabilities is called penetration test that is more popularly known as ethical hacking. It majorly helps restricts attacks from malicious users that can exploit data, cause financial losses and create chaos. The advancement in technology these days has enabled ethical hackers to provide much quicker and dependable protection solutions. With brands venturing into social media, online spaces...

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Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...

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With the pop-up ads getting more popular compared to the billboards and social media marketing almost taking over the television ads, digital marketing is rapidly growing to replace traditional methods to run business. The broadcasts, printing press, telephone, and direct mail are nearly replaced with banner ads, carousels, mailer creatives, and innovative social media content. It is important to highlight video content that can be considered the primary priority of marketers today. Apart from other...

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As the marketing industry and the way people consume content continue to evolve, marketers can expect video to become an even greater tool in the years to come, with a recent study cited by Forbes revealing that marketers who use video grow revenue 49% faster than those who don’t. To be able to reap all the advantages brought about by video marketing, you first have to have the right equipment that will allow you to create videos...

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YouTube on January 6th of 2020, rolled out major changes in its privacy settings to secure digital experience for kids. The platform announced about bringing in these series of changes into its privacy column last September which got implemented now. YouTube was quoted on their blog, “Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC).” YouTube Studio...

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Compiling information, making right cuts and adjusting the content to make that right video has become better with advanced technologies these days. Video making and editing was one of the most time consuming and complex task that appeared easy after being completed. This time it has got simpler with video cutter software that help videographers make appropriate & desired cuts in videos as per need. Whether it is to remove the first initial blank parts...

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Videos are everywhere! In recent years, videos have taken the central spot in the digital marketing world. Videos have the power to make your promotional campaign or content marketing efforts a big success. There’s no denying that video consumption is on the increase, and a large number of businesses are taking advantage of video content to achieve their target goals. Video content marketing is the most effective medium to build an audience, create brand awareness,...

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Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...

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Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...

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Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts.  Making a video would involve planning, recording, editing, and publishing at the...

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Social media is not just a place for the new generations. Baby boomers turning to YouTube, Facebook, Instagram, LinkedIn and other social media sites has changed the stats. Internet is a welcoming space for all, where this generation has grabbed attention for being the most available crowd among the others.  Boomers, also known as the “Me-Generation,” constitute a substantial part of the population. They were born post the World War II when the birth rates across...

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With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

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LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market. Previously video marketing involved uploading content on platforms like YouTube and Vimeo whose links are shared on required social media sites.  Engagements on native videos are comparatively higher than YouTube link sharing. There are more benefits in posting a LinkedIn native video when compared & studied from all perspectives. “Branding requires personalized plans in...

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Storytelling dates back to ancient times and has the power to shape people, cultures, and society as a whole. Starting from the cave paintings of the Neanderthal Man, hieroglyphics of the Egyptians to the Greek legends that have been passed on through generations, stories have shaped history, carried on words of wisdom, and formed societal norms. Stories are such a hit with people as they are closer to real life and people can relate to...

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“Kya apne kabhi online hotel search Kiya hai?”   The above phrases immediately bring up the keywords Hotels, Online Hotel Bookings & Trivago in the minds of every viewer. A brilliantly managed video marketing campaign by the marketing Team of Trivago along with Trivago ad guy that manages to grab the attention of the target audience, create brand recall, ensure audience retention and most importantly hit the minds of the consumer with the relevant business...

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The Internet has become the leading source of information about products or services. People enjoy the convenience of researching and shopping on the Internet because they are not restricted to specific hours or locations. However, people still crave that personal interaction that they experience when they purchase a product or service in a face-to-face manner. One of the best ways to improve customer experience is through video marketing. If you are trying to promote a...

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Ever thought of a creative product idea addressing a very common problem related to humankind? Well a family in Utah, USA just did it by making a stool for better stools. Edwards family came up with squatty potty, a stool that addressed the colon problem known to humankind and make your bathroom business an effortless experience. Although the art of having an effortless bathroom experience had been discovered by Indians long back, Squatty Potty made...

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In the world of Netflix, YouTube, Amazon Prime, and other video streaming channels, static content is no more attractive. Famous brands and even start-ups have well understood it. The idea of a video marketing strategy isn’t new. But what has changed is how it has become a necessity on almost every platform. Videos are no longer just a branch of one’s overall marketing strategy. But it has become the nucleus of marketing efforts. There is...

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Video marketing has been growing in popularity to both marketers and buyers. It can no longer be ignored. Unfortunately, most small businesses are not familiar with how YouTube, the largest video platform on the internet, works. However, one can always learn. Here are ten reasons that will get you more interested in using YouTube for remarketing your business. Video Marketing is Growing Video as a form of marketing is growing in comparison with written content....

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A ReelSEO survey incorporated feedback from over 600 marketing respondents states that: 93% of marketers use videos as part of their marketing campaign 84% of them use videos for website marketing 60% of them use videos for email marketing 70% of them optimize videos for SEO 70% of them have raised their budgets to invest more in explainer videos 82% of them have experienced high traffic after adding videos to their marketing campaigns. These statistics...

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Lately there have been a lot of questions about Facebook. Marketers are wondering if people still use the platform and and if businesses can still find it to be valuable. Considering that the platform have over one billion active users, it is safe to say that Facebook is very much alive and kicking. Facebook has always emerged to be a game changer and major player in the world of social media today. As the platform...

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If a photo’s worth a thousand words, then how much more valuable is video? With the ongoing growth of video marketing, many have been influenced and are likely to invest. It is very true that evolution of video marketing has made space for many content creators but the concern circles around the amount of knowledge and understanding which is still lacking. It’s understandable that people may not know everything about video marketing, production, and analytics and...

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Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...

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Evolution of video marketing has undoubtedly carved a niche for many content creators. With its evident growth, it has given rise to an array of innovations over time that has made people’s lives easy. It has been nearly impossible to keep up with the top new trends or social media channel that emerges, piling even higher on your platter of options to pursue your business. It was in no time that the spark of Snapchat...

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Digital focused Brands of today understand the importance of capturing the attention of their followers through meaningful marketing efforts. In an age of reduced attention spans, it is more important than ever that they create a space in the minds of their prospective customers through strong marketing communications. And what’s better than powerful video advertisements? As expected, quite a few Indian brands tried their hands at digital video campaigns this year to celebrate International Women’s...

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Demonetisation has been the news everywhere these days in India. From newspaper headlines to articles, memes and videos in social media feeds, it has captured the imagination of the whole country. You can like it or hate it, but certainly cannot ignore it. Some say it is a monumental economic mismanagement by the government while others hail it as the move that will take India into a cashless and prosperous future. The move that has...

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El video marketing definitivamente a ascendido a alturas que nunca habíamos visto antes. Las predicciones dicen que para el 2019, que el 80% del tráfico de consumidores en internet estará dirigido a ver video. Es evidente que cualquiera que sea tu producto o servicio, serás dejado atrás si es que no tienes una estrategia de video marketing bien establecida. Cuando se trata de video marketing, las plataformas sociales más grandes son tu vía para alcanzar...

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Carpet bombing – the term fascinated me right from the first time I heard it. Back in the days, advertising used to be like carpet bombing. Brands used to run their advertisements everywhere hoping to catch the eyes of its prospective customers. Launching a new soap? Run an advertisement on the most watched TV channel for a whole month. A new book launched? Order a print ad in all the major newspapers. That’s how things...

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More than 300 hours of videos are uploaded every minute on YouTube and yet only a few manage to go viral. Even though their virality drops after some time, the engagement every watch delivers every time doesn’t. Whether it’s social awareness, a business interaction, school project or a college presentation, today, videos on the internet have become a vital tool to send your message across. And there isn’t a single person who wouldn’t want his/her...