Video marketing is one of the most effective ways to achieve your goals and target groups in 2021 and should not be missing in any successful marketing mix. Moving images have become more and more important over the last few years. Videos appear in all forms and variants in the communication of many companies: Whether as an image film in PR, as an explanatory video for social media platforms or product videos in corporate TV...
Today, if you are a business owner or marketing manager looking for ways to increase your brand recognition, then video marketing should be your top priority. Why? According to the Wyzowl Video Survey 2021, 93% of marketers believe that video should be included in their marketing strategy. Moreover, 93% of businesses gain new customers as a direct result of posting branded video content to social media platforms. Interactive stories, short video forms, consistent storytelling or...
Videos are entertaining & informative besides carrying the great power of engaging audiences from diverse backgrounds for longer time periods. We have already discussed the versatility, potential and effectiveness of videos used for marketing campaigns in our previous blogs. Here, we will know more about the various benefits that can be yielded by including videos in email marketing campaigns for brands. Emails are a great part of online marketing campaigns because brands have utilised the...
With the continuously dwindling attention span of audiences coupled with uncertain social media pattern of events, advertising has become a big deal for marketers as well as brands. Keeping up with upcoming trends and swiftly changing climate of social media platforms is a great task in itself as understanding the future over the internet is full of errors & risks. However, as optimization of content drives traffic and SEO paves way for more CTRs and...
Facebook Lead Ads are basically promoted online ad forms that can be published with Facebook ad publishing tools. These can be used to collect information & offer appropriate CTAs to people at the same time. These Lead Ads are a great way to gather the target leads on social media platforms. Creating these Facebook Lead Ads forms is easy with the tools and features on the site that simplify categorising and customising form question effectively...
Facebook video is an extremely effective form of marketing today. But, let’s immediately stress on one important thing- Facebook video can have an effect only if you make it according to the tips that are furnished below. If you apply them, you can create a very effective campaign, specially, with short Facebook videos. Facebook video has extremely specific rules for directing style. If you expect us to tell you the famous “it must be short,...
Almost all industries, businesses and manufacturing units faced the wrath of the COVID-19 pandemic. It seems like there is not one properly researched and surveyed report on the loss of employment followed by depressing stories. While our heart goes out to everyone who suffered major losses in terms of employment, life and property, we must also appreciate survivors, frontline workers and volunteers globally. It is a matter of fact that not all were as lucky...
YouTube is a hub of millions of car YouTube videos that keep the tech and automobile nuts going on with their passion and interest. There are channels that are specifically dealing with usual car making, trade, stunt technologies, beautification, details etc. besides channels dedicated towards supercars, expensive brands, unique history and tales behind particular models of cars. With a diverse mindset, car enthusiasts vary from each other in terms of their interests and opinions. While...
As the wedding season sets in again, couples and their families have started searching for best people, places, ideas and whatnots to begin preparing for D-day. Marriages are those particular special occasions where the world around you comes together to celebrate the happiness in your life and that deserves the effort. Right from selecting interesting themes, executing DIY plans to deciding outfits and other necessary wedding bling must be sorted before the date so that...
The evident exponential spike in demand for social media platforms is driven by the interest of users wanting to stay updated as well as connected over these networks. People look up to the video-sharing platform for knowledge and information on desired subjects that fulfil their interests as well as prepares them for a lifetime. All of us are at some point in our career where we seek some support, idea, encouragement and more positivity to...
Are you still scrolling the “gram”? Well, why not? When you can watch almost anything to everything on it. Instagram is the concept overlapping with networking, socializing, and adapting changes due to its massive influencer effects. Yes, there are companies that are monetizing & making great money from the posts whereas there also are brands that have committed huge Instagram marketing mistakes resulting in grave losses. Instagram is the new hub of everything trending and...
The world has become even more compact with the presence of the World Wide Web connecting each nook and cranny around us. It’s already 2021 and technology continues to fascinate us in every possible manner. Someday it is a new tool to separate egg yolks from the albumin while other days it is skilfully compiled videos creating an impact on our thought processing. The movie industry is the most talked of business in our society...
The amount of educational content is constantly growing. Online learning is simple, affordable, convenient, and people love it. It is much easier to help your customers understand the product or convey key ideas through videos. User loyalty to the brand only grows with the appearance of tutorials and how-to videos from the company. For example, writing services for students post videos on subjects like how to write essays, how to write effective research papers, and...
Live streaming software for Facebook combined with updated broadcasting facilities online has widened the reach of top quality video contents across the globe. Brands and marketers use Facebook live streaming software to customize their content in order to suit the target audience that will then appeal or attract the potential consumer. As people comment, live share, tag and engage with each other besides the host of the live stream, it also opens up space for...
Nowadays learning a new skill or upgrading talents is easier with YouTube as the videos demonstrate each and every minute details related to the subject matter. Most of these YouTube channels are created by industry experts and professionals who provide authentic and helpful material that is not just practical but also imparts knowledge to the viewers. YouTube channels provide easy to follow, stepwise methodical and explanatory videos on almost anything to everything. It is a...
Over the last few years, the internet has been rapidly morphing into a video-based portal. And the COVID-19 pandemic has violently escalated that translation thanks to a surge in consumer demand for video content. Savvy marketers have expanded their video horizons because the changes in consumer behavior caused by the pandemic are not expected to go away even with a vaccine. Viewers are going to continue to demand more content that’s more dynamic and from...
Stories of ancient people along with popular myths associated with their cultural as well as religious beliefs constitute a genre called mythology. It is a study that cannot be defined in any particular manner rather it can be considered as a compilation of past folklore, myths and other unspoken topics. There are several studies and researches done in the past and many more that are continued till date to excavate realities & facts connected to...
Have you ever wondered what would happen if one day all the planets in the solar system came too close to earth? Or if the dogs behaved like cats? If you love animals, then I am sure you have thought it once that if only my pet could speak. Imagine, if your dog told you how it felt when you are away? How about having multiple moons? During the lockdown many of us have lost...
Questions about the purpose of one’s life, hidden messages behind nature’s phenomenon, the language of dogs etc. often leave us curiously pondering over various thoughts. Philosophical researches and studies usually document such questions and find the varieties of the answers to settle the matter for many. We often tend to think about multiple topics and subject matter within a few hours of the day while there are times when we have just no thought where...
Having a good number of viewers on the YouTube channel does not justify its real success but figures expressing how many of them watch videos completely does matter. YouTube audience is one of the most important metrics on the YouTube creator studio dashboard that helps rank the videos on the search engine. The ability of the videos to retain the audience till the end of the content is a major factor in improving the overall...
Science is a multifaceted, vast and limitless subject that encapsulates the physics & theory within human understanding. Studying the nexus of various celestial bodies, the chemistry behind meteoroids & asteroids, the physics defining the movement of objects in the interplanetary spaces combined together give existence to astronomy. As technology keeps getting better and effective with each day, there are more opportunities and scope for passionate astronomers, students and individuals to learn about the astral world....
TikTok along with 59 other Chinese apps are banned by the Indian government over the rising complaints related to breach of privacy & security concerns. The application is removed from the Google app store and Apple app store. All of the content on the platform is blocked from the Indian networks due to which no one can access them in the country. The app was consistently in news and was banned for privacy concerns a...
The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...
Nature has a lot to offer through its five basic elements namely the earth, water, fire, space and air that are known to constitute the complete world around us. It keeps us breathing and supports most life aspects of all living beings which makes nature a surprise package. There are various phenomena that have left mankind in utter disbelief and amazement, it induces curiosity in all. The inquisitiveness related to nature makes people question the...
Broadcasting live videos to the Facebook audience is a common sight these days for celebrities from different industries as well as commoners. If that is one way you like engaging with people on social media, then here is another option that can help increase its effectiveness. Are you annoyed with hazy visual, broken audio & interruptions on Facebook live? Too much technical glitches make you lose the audience? Scared to take a risk with Facebook...
As the pandemic lockdowns affect the finances, opportunities and lifestyle of people, YouTube has continuously formulated features to support as many lives possible. Apart from supporting and giving a good boost to all fundraising causes on the Video streaming platform, YouTube new analytics report was rolled out alongside. This feature will help YouTubers in better analysis of their content and performances. YouTube New Analytics Report for Overall Performance The integrated feature will be available at...
Social media has taken the world by storm these days, and it is happening for all the right reasons. Its vast reach, coupled with an engaging user interface, compel businesses to make new website and harness the power of video marketing using social media. This is why we see a ton of lucrative ads as soon as we log into our social media accounts. It is a classic example of social media marketing, and it...
Video content has arguably become the most important form of advertising nowadays. Just a simple scroll on Facebook, Instagram, or any social media platform of choice, will suffice to prove that we live in a digital world driven by video content. The reason is pretty simple: consumers have little time on their hands, and a video delivers the message faster than text. A simple look at some recent statistics about video marketing is enough to...
Data science plays a vital role in promoting almost all professional careers and the enhancement of personal knowledge as well as skills. It is a science that studies both structured & unstructured data to extract insights, information and references for fulfilling the required goal. It is the multifaceted study of data using scientific processes, algorithms, designed systems and steps to decode necessary details. Data science studies usually involve the collection of statistics, data analytics, apply...
The authorised simulated cyber-attack on networks, software and computer systems to evaluate their security standards, debug threats & vulnerabilities is called penetration test that is more popularly known as ethical hacking. It majorly helps restricts attacks from malicious users that can exploit data, cause financial losses and create chaos. The advancement in technology these days has enabled ethical hackers to provide much quicker and dependable protection solutions. With brands venturing into social media, online spaces...
Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...
With the pop-up ads getting more popular compared to the billboards and social media marketing almost taking over the television ads, digital marketing is rapidly growing to replace traditional methods to run business. The broadcasts, printing press, telephone, and direct mail are nearly replaced with banner ads, carousels, mailer creatives, and innovative social media content. It is important to highlight video content that can be considered the primary priority of marketers today. Apart from other...
As the marketing industry and the way people consume content continue to evolve, marketers can expect video to become an even greater tool in the years to come, with a recent study cited by Forbes revealing that marketers who use video grow revenue 49% faster than those who don’t. To be able to reap all the advantages brought about by video marketing, you first have to have the right equipment that will allow you to create videos...
YouTube on January 6th of 2020, rolled out major changes in its privacy settings to secure digital experience for kids. The platform announced about bringing in these series of changes into its privacy column last September which got implemented now. YouTube was quoted on their blog, “Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC).” YouTube Studio...
Compiling information, making right cuts and adjusting the content to make that right video has become better with advanced technologies these days. Video making and editing was one of the most time consuming and complex task that appeared easy after being completed. This time it has got simpler with video cutter software that help videographers make appropriate & desired cuts in videos as per need. Whether it is to remove the first initial blank parts...
Videos are everywhere! In recent years, videos have taken the central spot in the digital marketing world. Videos have the power to make your promotional campaign or content marketing efforts a big success. There’s no denying that video consumption is on the increase, and a large number of businesses are taking advantage of video content to achieve their target goals. Video content marketing is the most effective medium to build an audience, create brand awareness,...
Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...
Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...
Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts. Making a video would involve planning, recording, editing, and publishing at the...
Social media is not just a place for the new generations. Baby boomers turning to YouTube, Facebook, Instagram, LinkedIn and other social media sites has changed the stats. Internet is a welcoming space for all, where this generation has grabbed attention for being the most available crowd among the others. Boomers, also known as the “Me-Generation,” constitute a substantial part of the population. They were born post the World War II when the birth rates across...
With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...
LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market. Previously video marketing involved uploading content on platforms like YouTube and Vimeo whose links are shared on required social media sites. Engagements on native videos are comparatively higher than YouTube link sharing. There are more benefits in posting a LinkedIn native video when compared & studied from all perspectives. “Branding requires personalized plans in...
Storytelling dates back to ancient times and has the power to shape people, cultures, and society as a whole. Starting from the cave paintings of the Neanderthal Man, hieroglyphics of the Egyptians to the Greek legends that have been passed on through generations, stories have shaped history, carried on words of wisdom, and formed societal norms. Stories are such a hit with people as they are closer to real life and people can relate to...
“Kya apne kabhi online hotel search Kiya hai?” The above phrases immediately bring up the keywords Hotels, Online Hotel Bookings & Trivago in the minds of every viewer. A brilliantly managed video marketing campaign by the marketing Team of Trivago along with Trivago ad guy that manages to grab the attention of the target audience, create brand recall, ensure audience retention and most importantly hit the minds of the consumer with the relevant business...
The Internet has become the leading source of information about products or services. People enjoy the convenience of researching and shopping on the Internet because they are not restricted to specific hours or locations. However, people still crave that personal interaction that they experience when they purchase a product or service in a face-to-face manner. One of the best ways to improve customer experience is through video marketing. If you are trying to promote a...
Ever thought of a creative product idea addressing a very common problem related to humankind? Well a family in Utah, USA just did it by making a stool for better stools. Edwards family came up with squatty potty, a stool that addressed the colon problem known to humankind and make your bathroom business an effortless experience. Although the art of having an effortless bathroom experience had been discovered by Indians long back, Squatty Potty made...
In the world of Netflix, YouTube, Amazon Prime, and other video streaming channels, static content is no more attractive. Famous brands and even start-ups have well understood it. The idea of a video marketing strategy isn’t new. But what has changed is how it has become a necessity on almost every platform. Videos are no longer just a branch of one’s overall marketing strategy. But it has become the nucleus of marketing efforts. There is...
Video marketing has been growing in popularity to both marketers and buyers. It can no longer be ignored. Unfortunately, most small businesses are not familiar with how YouTube, the largest video platform on the internet, works. However, one can always learn. Here are ten reasons that will get you more interested in using YouTube for remarketing your business. Video Marketing is Growing Video as a form of marketing is growing in comparison with written content....
A ReelSEO survey incorporated feedback from over 600 marketing respondents states that: 93% of marketers use videos as part of their marketing campaign 84% of them use videos for website marketing 60% of them use videos for email marketing 70% of them optimize videos for SEO 70% of them have raised their budgets to invest more in explainer videos 82% of them have experienced high traffic after adding videos to their marketing campaigns. These statistics...
Lately there have been a lot of questions about Facebook. Marketers are wondering if people still use the platform and and if businesses can still find it to be valuable. Considering that the platform have over one billion active users, it is safe to say that Facebook is very much alive and kicking. Facebook has always emerged to be a game changer and major player in the world of social media today. As the platform...
If a photo’s worth a thousand words, then how much more valuable is video? With the ongoing growth of video marketing, many have been influenced and are likely to invest. It is very true that evolution of video marketing has made space for many content creators but the concern circles around the amount of knowledge and understanding which is still lacking. It’s understandable that people may not know everything about video marketing, production, and analytics and...
Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...
Evolution of video marketing has undoubtedly carved a niche for many content creators. With its evident growth, it has given rise to an array of innovations over time that has made people’s lives easy. It has been nearly impossible to keep up with the top new trends or social media channel that emerges, piling even higher on your platter of options to pursue your business. It was in no time that the spark of Snapchat...
Digital focused Brands of today understand the importance of capturing the attention of their followers through meaningful marketing efforts. In an age of reduced attention spans, it is more important than ever that they create a space in the minds of their prospective customers through strong marketing communications. And what’s better than powerful video advertisements? As expected, quite a few Indian brands tried their hands at digital video campaigns this year to celebrate International Women’s...
Demonetisation has been the news everywhere these days in India. From newspaper headlines to articles, memes and videos in social media feeds, it has captured the imagination of the whole country. You can like it or hate it, but certainly cannot ignore it. Some say it is a monumental economic mismanagement by the government while others hail it as the move that will take India into a cashless and prosperous future. The move that has...
El video marketing definitivamente a ascendido a alturas que nunca habíamos visto antes. Las predicciones dicen que para el 2019, que el 80% del tráfico de consumidores en internet estará dirigido a ver video. Es evidente que cualquiera que sea tu producto o servicio, serás dejado atrás si es que no tienes una estrategia de video marketing bien establecida. Cuando se trata de video marketing, las plataformas sociales más grandes son tu vía para alcanzar...
