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Video marketing has been the most important arsenal for marketers in 21st century. Recent surveys also predict that video consumption and creation is on a rapid rise in India, enough reasons to depend and allocate maximum resources to video advertisements rather than focusing on other forms of ads. Post Jiofication in India, i.e after the launch of high speed internet services by Reliance Jio, there has been a considerable rise in internet penetration rate in...

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Everyone is talking about GDPR, but what is it? Who does it apply to? How will it impact on marketplaces and platforms? We wanted to shed some light on these questions. What is GDPR? The General Data Protection Regulation (“GDPR”) is a European regulation that will take effect on May 25, 2018, and replaces the Data Protection Directive of 1995 and the national data protection laws of the European Union (“EU”). GDPR is designed to...

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At Vidooly, we’re passionate about one thing above everything else – DATA ANALYSIS. We’re constantly in search of newer ways to help online video creators, brands and Multi Channel Networks understand their audience better and scale their business. Now we’re joining forces with iCouchApp to venture into the realm of OTT (over-the-top-content), adding more value to our customers. Video On Demand and OTT landscape is still in its nascent stages here in India. But there are...