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The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...

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2015 witnessed a lot of viral video advertisements fighting for their share of the pie in the ever so competitive digital space with innovative and creative storytelling. Brands tried their best to imprint their identity in the minds of their prospective customers using social media platforms like YouTube, Facebook, Twitter etc. But, like every year, YouTube had a lion’s share of these video adverts. It has always been the go-to platform for brands for “word-of-mouth” marketing and to “create...