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Lists Video MarketingMother’s Day Special Video Campaigns on YouTube that will melt your Heart

3 weeks ago

We all have heard how not all superheroes wear capes. Well, most of them don’t even feature outside their kids’ lives. This year on the eve of Mother’s Day, brands have come up with campaigns to compensate that by featuring them in brilliantly crafted ads. Amidst the pandemic when consumers have mostly refrained from expenses on non-essentials, brands have come up with innovative campaigns this Mother’s Day to strengthen customer relationships and promote brand awareness. Relationship...

by Vishal Sharma

Advertising Lists YouTube YouTube AnalysisHow Brand Safety is going to revolutionize YouTube Ads in 2019?

9 months ago

YouTube is 2019’s largest video website with 2 million people visiting the platform every month. It is already under fire for repetitive content moderation related controversies of pedophiles leaving predatory comments on videos featuring minors on YouTube or the bigoted harassment of a Vox journalist. Keeping all that in mind, this time, we will discuss, How Brand Safety is going to revolutionize YouTube Ads in 2019? The platform has been recently blamed for serving inappropriate...

by Sidharth Jena

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Lists Video Marketing YouTubeHow to plan an Actionable Video Ad Campaign similar to Airbnb?

10 months ago

A normal social media text post says a thousand words, a social media post with a picture shows a thousand feelings but a video post on any social media platform is priceless. That is why, many leading brands and content creators around the world opt for video content over any other form. Digital video has always been more engaging. With higher reach, audience retention & conversion rate, video content showcases an immersive & real-life experience...

by Sidharth Jena

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Lists Video MarketingIndian OTT players are Driving Viewership from YouTube Ads

11 months ago

With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

by Shruti Sen

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Lists Online Video News YouTubeYouTube Is Testing A New Ad Serving Format Called ‘Ad Pods’

1 year ago

A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

by Subrat Kar

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AdvertisingThe Surf Excel commercial that is the rage on social media this Ramzan

4 years ago

If you are a social butterfly or even if you’re just decently well connected on Social media, you might have seen this new Surf Excel ad pop up in your feed every now and then: The commercial was launched by Surf Excel Pakistan on the 10th of June and has already clocked over 3 Million views on Facebook! There are over 220 thousand reactions to the video – that is one reaction for every 13...

by Aravinda Holla

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AdvertisingTHE 10 MOST WATCHED INDIAN ADS ON YOUTUBE – MAY 2016

4 years ago

Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

by Aravinda Holla

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AdvertisingThe art of advertising – Tanishq shows how you do it

4 years ago

Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....

by Aravinda Holla

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AdvertisingThe 10 Most Watched Ads from India on YouTube – March 2016

4 years ago

As people shift more towards online entertainment from traditional TV; marketers and advertisers have also slowly shifted their focus towards online video advertisements. A substantial portion of the advertising budget these days is allocated to the online piece and YouTube is the go-to platform for most brands. From this month onward, we’ll be releasing the top YouTube ads from India at the end of every month. Here’s the chart for the month of March: 1. Launching...

HomeTagyoutube ads Archives |

Lists Video MarketingMother’s Day Special Video Campaigns on YouTube that will melt your Heart

Advertising Lists YouTube YouTube AnalysisHow Brand Safety is going to revolutionize YouTube Ads in 2019?

Lists Video Marketing YouTubeHow to plan an Actionable Video Ad Campaign similar to Airbnb?

Lists Video MarketingIndian OTT players are Driving Viewership from YouTube Ads

Lists Online Video News YouTubeYouTube Is Testing A New Ad Serving Format Called ‘Ad Pods’

AdvertisingThe Surf Excel commercial that is the rage on social media this Ramzan

AdvertisingTHE 10 MOST WATCHED INDIAN ADS ON YOUTUBE – MAY 2016

AdvertisingThe art of advertising – Tanishq shows how you do it

AdvertisingThe 10 Most Watched Ads from India on YouTube – March 2016

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