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A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

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If you are a social butterfly or even if you’re just decently well connected on Social media, you might have seen this new Surf Excel ad pop up in your feed every now and then: The commercial was launched by Surf Excel Pakistan on the 10th of June and has already clocked over 3 Million views on Facebook! There are over 220 thousand reactions to the video – that is one reaction for every 13...

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Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

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Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....

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As people shift more towards online entertainment from traditional TV; marketers and advertisers have also slowly shifted their focus towards online video advertisements. A substantial portion of the advertising budget these days is allocated to the online piece and YouTube is the go-to platform for most brands. From this month onward, we’ll be releasing the top YouTube ads from India at the end of every month. Here’s the chart for the month of March: 1. Launching...