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YouTube is 2019’s largest video website with 2 million people visiting the platform every month. It is already under fire for repetitive content moderation related controversies of pedophiles leaving predatory comments on videos featuring minors on YouTube or the bigoted harassment of a Vox journalist. Keeping all that in mind, this time, we will discuss, How Brand Safety is going to revolutionize YouTube Ads in 2019? The platform has been recently blamed for serving inappropriate...

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A normal social media text post says a thousand words, a social media post with a picture shows a thousand feelings but a video post on any social media platform is priceless. That is why, many leading brands and content creators around the world opt for video content over any other form. Digital video has always been more engaging. With higher reach, audience retention & conversion rate, video content showcases an immersive & real-life experience...

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With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

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A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

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If you are a social butterfly or even if you’re just decently well connected on Social media, you might have seen this new Surf Excel ad pop up in your feed every now and then: The commercial was launched by Surf Excel Pakistan on the 10th of June and has already clocked over 3 Million views on Facebook! There are over 220 thousand reactions to the video – that is one reaction for every 13...

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Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

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Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....

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As people shift more towards online entertainment from traditional TV; marketers and advertisers have also slowly shifted their focus towards online video advertisements. A substantial portion of the advertising budget these days is allocated to the online piece and YouTube is the go-to platform for most brands. From this month onward, we’ll be releasing the top YouTube ads from India at the end of every month. Here’s the chart for the month of March: 1. Launching...