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Every year, there is at least one artist that comes up with an esoteric YouTube video that becomes viral throughout the internet. Although “Why This Kolaveri Di” was the first Indian song that went viral on YouTube – India, it was Vennu Mallesh’s “My Life (What Ever I Wanna Do)” that started the trend of singing random catchy songs. But only after a couple of videos, his fame diluted into the void of “CAMPY SONGS”...

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‘How to become famous on YouTube’ – That’s a question almost all aspiring YouTubers google, when they start out. While there certainly are many best practices that one can follow, there is no strict formula which would work for everyone. It’s definitely a good idea to be aware of these best practices; but studying the success of other popular YouTubers can be a much better source of inspiration. In this blog, we track the success of...