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Demonetisation has been the news everywhere these days in India. From newspaper headlines to articles, memes and videos in social media feeds, it has captured the imagination of the whole country. You can like it or hate it, but certainly cannot ignore it. Some say it is a monumental economic mismanagement by the government while others hail it as the move that will take India into a cashless and prosperous future. The move that has...

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The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...

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In today’s digital world, Social Media Monitoring plays a vital role for any brand. Finding out what people are saying about your brand online can be of great help in devising marketing strategies. Brand marketers usually rely on Social listening tools to capture this information, but for YouTubers there was no such tool available. This got us thinking and our tech team worked on this feature in the fag end of 2015 with the aim...