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Metadata: Metadata is one of the most important parts of an upload. It consists of all the information and packaging you give to your video. Metadata of a video consists of: Title, Description, Tags, Thumbnail, and other information like category, publish date, cast & crew etc. The metadata is one of the two most important metrics that make your video discoverable. READ MORE: 5 noteworthy ways to increase engagement on  

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While talking at the just concluded Fortune’s Brainstorm Tech conference, YouTube’s CEO Susan Wojcicki was asked about the top 3 priorities for the company. Not surprisingly, her answer was – “mobile, mobile and mobile”. It’s a no-brainer considering the fact that 50% of YouTube’s views are coming from mobile devices, according to their latest update. If you are a content creator on YouTube, it is inevitable that you need to shift your creator strategies accordingly...

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