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YouTube self-certification

YouTube Self-Certification Feature: Creators to Self-Rate videos on Ad-Appropriacy

While a creator uploads and optimizes a new video, YouTube informs:
“Now, you can rate your own uploads against our ad-friendly content guidelines”

After one and half years of announcing the development of a self-rating monetization system, YouTube launched the feature. 

YouTube self-certification

A bunch of creators were asked to rate their own video content during the upload so that ads run are relevant to the video content.

YouTube’s self-certification feature launched by its CEO Susan Wojcicki had a note for its creators, it mentioned that the real motive behind the feature was to “make the monetization process much smoother with fewer false positive demonetizations”.

The feature will function by taking the creator’s input on video content through the self-rating system and combine it with YouTube’s algorithm-based video reviews along with the human reviewers.

YouTube self-certification, when analysed from the statements on the creator dashboard reveals that the process of monetization involves an honest self-evaluation credit system.

If a creator is honest about their video content, then YouTube trusts them on proper & accurate self-certification. This process builds a trustworthy relationship between both counterparts thus, giving creators control over one main aspect of video monetization.

The feature presents three significant options to creators for better optimization and tuning through self-made reports on video uploads. These options are:

  1. You can turn on ads for this content- Which indicates that the video content is suitable for advertisers and meets the advertiser-friendly content guidelines.
  2. You can turn on ads but many brands may choose not to advertise: The content in video is selectively suitable. Many brands may choose to opt-out of it. This means creators may earn less revenue as fewer ads may appear on it compared to the videos appropriate for all.
  3. You should turn off ads for this content: It means that the video with this tag is not suitable for any advertisements.

There are community guidelines which YouTube creators abide by while creating videos. Advertiser-friendly content guidelines are an addition to the set of rules in YouTube community guidelines.

These will help them understand if advertisers want to have their brands visible with that content.

YouTube self-certification program

Under this program, creators need to self-certify the following videos:

  1. New video uploads that have turned on ads
  2. Older videos that a creator would now like to turn on ads and monetize
  3. Previously uploaded videos that already had ads turned on, need not undergo the certification plan

Steps to complete YouTube self-certification

In order to get the videos verified under the advertiser-friendly content guidelines, creators can follow these steps below:

  1. Upload the video by following necessary steps
  2. While uploading and filling information on the video, click on Monetization tab on the page
  3. Select self-rate my video option
  4. Fill in the YouTube self-certification questionnaire (Find the list below), click on Done
  5. Choose the ad formats that you want for the video
  6. Click save changes to confirm the process

YouTube self-certification program disables monetization of bulk videos. Channels who monetize bulk videos daily must reach out to the creator support.  Once the channel gets removed from the program, the creator can monetize bulk videos regularly.

YouTube self-certification questionnaire

The list of questions begins with certain statements that help creators declare the level of safety of their content.

Once saved, the answers cannot be changed, and the whole page ends with a disclaimer explaining the purpose behind YouTube asking these questions.

The initial statements are,

“I will provide answers to each question below. I certify that this video is appropriate for all audiences and does not contain inappropriate language, adult content, violence, harmful or dangerous acts, drug-related content, hateful content, firearms-related content or sensitive issues

Do your video’s content, title, description or keywords contain any of the following?”

The questions are as follows:

  1. Inappropriate language: Frequent use of strong profanity

a. None (Allow ads)

b. Light profanity (like ‘hell’ or ‘damn’); censored profanity in the opening of the video, title or thumbnail; or occasional use of strong profanity (like the ‘f-word’) after the opening

c. Strong profanity in the opening of the video, title or thumbnail used for the purpose of comedy, documentaries, news or education (Limited ads)

d. Strong profanity used in a hateful or derogatory way (Not suitable for ads)

2. Adult content: Sexual behaviour, language or expressions

a. None (Allow ads)

b. Romance or kissing; discussions of romantic relationships or sexuality without reference to intercourse; moderately sexually suggestive content that may include limited clothing; sensual dancing, non-graphic sex education or a music video containing sexual content without nudity (Allow ads)

c. Blurred or censored nudity, even if used for education, news or in other contexts; focus on sexual body parts (even if covered), discussions of intimate sexual experiences, implied sexual acts, sex toys without human contact or nudity, or realistic representations of genitalia (Limited ads)

d. Exposed breasts or full nudity, sexual acts, animal mating, discussion of fetishes or a video thumbnail with sexual content (Not suitable for ads)

3. Violence: Situations showing hurt, damage or injury

a. None (Allow ads)

b. Mild violence; injury without showing blood or graphic content; or dramatised violence as part of video games, animation, comedy, drama or music videos (Allow ads)

c. Real injury or violence with blood shown as part of sports, accidents, pranks, ‘fails’ or animal videos; dramatised violence showing excessive blood and gore as part of animations, comedy, drama, video games or music videos (Limited ads)

d. Severe real injury, real death, harm to minors or abuse of animals; depictions or discussions of sexual abuse or domestic violence (Not suitable for ads)

4. Harmful or dangerous acts: Situations that may endanger participant

a. None (Allow ads)

b. Stunts or acts that are slightly dangerous, but performed in a professional and controlled environment where no one is seriously injured (Allow ads)

c. Content showing but not focusing on physical harm or distress, including acts done in a non-professional, non-controlled environment (Limited ads)

d. Focus on accidents, pranks or stunts that involve health risks, like drinking or eating non-edibles; or discussions of trending videos that show this type of content (Not suitable for ads)

5. Drug-related content: Illegal, recreational or regulated substances

a. None (Allow ads)

b. Education, music, statements or humorous references about drugs or drug paraphernalia that doesn’t promote or glorify them (Allow ads)

c. Content focusing on the display or effects of drug consumption, or the fabrication or distribution of drugs or drug paraphernalia in the context of music, comedy, news, education or a documentary (Limited ads)

d. Content showing or discussing abuse, buying, making, selling, or finding of drugs or drug paraphernalia in a graphic and detailed way (Not suitable for ads)

6. Hateful content: Content likely to offend a marginalised individual or group

a. None (Allow ads)

b. References to a marginalised group that are made in a non-hurtful manner as part of a public debate or comedic context (Allow ads)

c. Content that may be offensive to a marginalised group but is used for education, news or a documentary (Limited ads)

d. Hate or discrimination toward a protected group based on race, age or other natural characteristics (Not suitable for ads)

7. Firearms-related content: Showing or discussion of real or fake guns

a. None (Allow ads)

b. Content that shows gun fabrication or modification, promotes gun makers or outlets, or facilitates the sale of a gun (Not suitable for ads)

c. Hunting-related content or guns shown in a safe environment like a shooting range (Allow ads)

8. Sensitive issues: Recent events dealing with war, death or tragedy

a. None (Allow ads)

b. Discussions of modern acts of terror, events resulting in the catastrophic loss of human life or controversial social issues (Not suitable for ads)

c. Analysis of or opinion around serious and topical events not described above (allow ads)

Benefits of YouTube self-certification program

Previously, YouTube’s algorithm and program bots studied videos and rendered them fit or unfit for advertisers. It was not of much help because the analysis was seldom wrong.

Creators faced the loss at the hands of the “guess” process of these algorithmic systems.

The introduction of YouTube self-certification program decentralized the traditional process of monetizing content to some extent. Now, creators have control over one major aspect of monetizing channels.

YouTube would now compare the self-certify inputs from creators with its system-generated analysis, thereby confirming a more accurate decision over its monetizing.

Creators can report to YouTube if they disagree with system generated result, thus, requesting for a human reviewer to ensure satisfying analysis.

The complete mixture of analysis from self-certification program, YouTube algorithmic bot system and human reviewers would further “fine tune” their system.


Creator Dashboard

YouTube Update: Fans Can Now Sponsor Channels With Channel Memberships

At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform.

One such new YouTube feature is Channel Memberships. This is a feature that allows the fans of a particular channel to sponsor them with a monthly fee which gives them additional access to exclusive digital goods, like a custom badge and emoji.

Previously, YouTube had offered this sponsorship feature on YouTube Gaming. With an elaborate testing across a larger video network this fall, YouTube has finally rolled out Channel Memberships. Its pricing point remains same as the YouTube Gaming sponsor feature that is $4.99 per month for exclusive access to custom badges and emojis.

That’s not the only benefit of sponsoring a channel – it also gives access to exclusive posts in the Community tab where creators will share custom perks from time to time, like access to an exclusive live stream, additional videos, shoutouts, news of upcoming events, early access to ticket sales and more.

READ MORE: YouTube Update: Creators Can Now Sell 20 Merchandise Items To Fans Directly

In order to ensure that the creators are providing legitimate perks to their channel members, YouTube has said that it will manually vet these perks. They want the creators to use this tool creatively, keeping it under the YouTube guidelines and only provide products/services which they can actually deliver.

The eligibility criteria for having this feature on the channel is firstly the creators having more than 100,000 subscribers, secondly that they are a part of the Youtube Partner Program and thirdly that they are more than 18 years of age.

In this revenue model, YouTube will retain 30 percent of sponsorship revenue after local sales tax is deducted, but covers all transaction costs, including credit card fees.

Google Reach Planner for YouTube

Google Launches Reach Planner for YouTube

In a bid to help advertisers, Google is launching a new AdWords feature called Reach Planner. This tool will forecast the reach and frequency available in over 50 countries. The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Google Reach Planner for YouTube
Google Reach Planner for YouTube

Google Reach Planner for YouTube will help you in following queries

  • How many people can I reach on YouTube for $100k
  • And how much budget to allocate the spend on TrueView versus Bumpers?
  • Which ad formats will work perfectly together etc.

Currently, in beta mode, the Reach Planner for YouTube will be available for enhancing the video campaigns targeting and maximize reach to drive awareness.


YT REPORT 2017

new yt feature

YouTube Is Testing New Multitasking Features On Desktop

YouTube is a continuously evolving platform that keeps on updating itself as per the user needs. Just recently YouTube has started to test some new multitasking features on desktop that is the picture-in-picture feature, minimize content and a floating mini player bar.

On mobile (be it Android or iOS), YouTube has had the picture-in-picture feature that allows users to navigate easily across the platform while consuming a piece of content. They are now trying something similar on the desktop as well. This will give users a lot more flexibility on what they can do while watching a video. This is done keeping into consideration the user habits of multitasking while consuming media.

Another feature that is being tested by YouTube is the feature to minimize content and continue browsing across the platform. This feature is already available on mobile devices and is being frequently used by YouTube users.

However, this is not the only feature that is being tested by YouTube. Another multitasking feature is the mini player bar. This basically allows users to be able to scroll down for reading comments, etc while still be able to watch the video that is floating at the top of the screen. This bar also contains the video title, thumbs up, thumbs down, share and subscribe buttons.

It has not been announced yet whether these new multitasking features will be released in the near future.


YT REPORT 2017

Analyse your 360 Degree videos with YouTube Heat Maps

YouTube has launched an interesting new feature for people creating VR and 360 videos called 360 Heat Maps. This move is to help content creators figure out which parts of their 360-degree videos are working and parts viewers are ignoring.

We all know that YouTube has the largest stock of 360-degree videos on the web and it’s one of the easiest places to discover new content from various YouTube channel.

YouTube Heat Maps
YouTube 360 Heat Maps

Creating a 360-degree content on YouTube requires special cameras and equipment’s which usually costs around $350. This is the reason when selecting a camera, there are a few items to consider, like what you want to use the video for, and where you want to share it. In other words, the real value of this kind of content is to give the user a sense of what it’s like to use your product or service.

So when you set out to create your 360° videos, figure out what that experience looks like from your previous videos using YouTube 360 Degree heat maps.

People spent 75% of their time within the front 90 degrees of a video

Many leading YouTube creators have started creating 360-degree content for live events like Vidcon, public talks, and Coachella like festivals. This is the reason why creators can use heat maps insights and understand audience behavior so they can better comprehend best practices for producing a 360-degree video.

How to get YouTube 360-degree video heat maps?

  • Click –> Creator studios –> Analytics –> 360 Heatmaps

Any video that gets more than 1,000 views will now get its own ‘heat map’ in YouTube’s analytics system.


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Google to Remove extremist content on YouTube

How Google is planning to remove extremist content on YouTube

It’s been six months since YouTube got hit with terrorist’s propaganda videos. This resulted in mass boycott where thousands of advertisers stepped down from advertising on YouTube and vowed not to return until Google takes though steps to eradicate this problem.

As we all know that the spread of terrorism and violent extremism is a pressing global problem and a critical challenge especially for Google. This was the reason why Facebook, Microsoft, Twitter and YouTube announced the formation of Global Internet Forum To Counter Terrorism.

Recently, counter-terrorism authorities in U.K uploaded film on YouTube that will explain to travelers what to do if they are caught up in an attack. The four-minute film encourages travelers to take note of “run, hide, tell” safety procedure.

Here’s how YouTube is going to tackle Extremist Content

YouTube’s parent company stated that they will employ more engineering resources and increase its use of technology to help identify extremist videos, in addition to training new content classifiers to quickly identify and remove such content just like YouTube initiated for YouTube Hero’s.

READ MORE: YOUTUBE HEROES – HELP YOUR FAVORITE YOUTUBERS MODERATE THEIR CHANNELS

Here are the different ways Google will initiate their fight against terrorism on YouTube.

Redirect to anti terrorist’s videos on YouTube

Freedom of speech matters if it resonates with something positive and rational. And for all the extremist content on YouTube, Google is partnering with a company called Jigsaw which uses AdWords targeting tool and curated YouTube videos uploaded by people all around the world to confront online radicalization.

So, in a way, this service will redirect potential Isis recruits to anti-terrorist videos that could potentially change their minds about joining.

Policy Violators

Snapshot of YouTube's advertiser-friendly content guidelines
Snapshot of YouTube’s advertiser-friendly content guidelines

Escaping YouTube advertiser-friendly content guidelines will not be that easy from now on. According to Google, all videos relating to extremist content on YouTube, terrorism and hate speech will not be eligible for comments, likes, dislikes, user endorsements and will not be monetized in any way.

Advanced Technology

Google will partner with organizations such as the Center for Strategic and International Studies, Anti-Defamation League, and Global Network Initiative to identify best ways to counter extremism and online hate while respecting freedom of expression.

YouTube Flagger Program

YouTube will be adding 50+ Non- governmental organization 63 organizations already participating in YouTube Flagger Program.

Notably, Facebook’s stance to tackle this situation is even more effective. Unlike YouTube, Facebook’s user data is more personalized with contact information, location, recent photos and text posts that often generate controversy for abusing freedom of speech in most irrational way possible. This is the reason why Facebook is now taking following steps to counter hate speech and terrorists on their 2.5 billion user’s platform.

Facebook is now using automated systems to identify photos and videos of terrorists by matching uploaded media against its database of flagged content.

  • They are attempting to analyze text posts to see if there are messages praising or support terrorist groups.
  • To sniff out clusters of terrorists sympathisers, the social platform is identifying material related to posts and groups that support terrorism.
  • They are also encouraging users to crowdsource their ideas for other important measures it can adopt to cleanse inappropriate posts and users.

Although these noble efforts are taken to sanitize various social media platforms from terrorism and extremist videos, the main objective still remains to make their platforms marketable for advertisers. But, this is what is going to benefit content creators on various platform.


New YouTube Creator Studio

Revamped YouTube’s Creator Studio is now YouTube Studio

Every year, hundreds of YouTubers gather together to greet and meet their thousands of fans who travel across the country just to hang out with these online stars at Vidcon conventions. For all who don’t know what Vidcon is, it’s a multi-genre online video annual conference organized by Hank and John Green of the popular channel VlogBrothers which started 7 years ago.

YouTube CEO Susan Wojcicki took this opportunity to announce series of YouTube updates at VidCon this week and also disclosed that the Google-owned video site now has staggering 1.5 billion logged-in monthly users. Among these series of updates, YouTube announced a sneak peek at YouTube Studio Beta which is essentially the revamped version of “Creator Studio” that we use daily to upload and manage YouTube videos.

Creator Studio is now YouTube Studio:

Although the current tools in the YouTube creator studio aren’t going anywhere, the new “YouTube Studio” will add a number of new features and crisp design that creators have already been asking for.

Some of the following are

  • Custom tips
  • Inspired insights

Get customized suggestions so you know the best time to respond to comments, the best way to engage your top fans, and collaboration suggestions to grow your audience.

  • In-line editing
  • Smart filtering

With these features, you could edit titles, descriptions, and settings all at one place. And with in-line editing and smart filtering, you’d be able to navigate your channel quickly and make changes in no time.

  • Custom account access
  • Better security

Get privacy features in your YouTube creator studio. With smarter account access, you’d be able to customize who sees sensitive information like analytics, revenue, and more.

So, if you have a YouTube channel, and are interested in trying out this new YouTube Studio, then you can register your YouTube channel HERE and also fill-in some suggestions that you think should be part of the new revamped YouTube Studio.

Updated Comments Section:

Comments are a great way to improve the engagement ratio of YouTube videos which helps in monetization. After launching Pinned Comments, Creator Hearts, and Creator Usernames which helps the creator to highlight the “liked” comment, and pin it to the top; YouTube is launching another way to engage with YouTube community.


READ MORE: UPTIME APP FOR CO-VIEWING YOUTUBE VIDEOS NOW OFFICIALLY LAUNCHED

This new update helps the YouTube creator to browse comments according to topics being discussed. In this way, YouTube will automatically highlight the unique and interesting topics about the conversations.

Make Money through Super Chat

Super Chat is a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention during Live Streams. This feature also allows viewers to pay real money in order to have their messages stand out in the chat stream.

YouTube can also monopolize this into an active inbuilt feature in YouTube’s revamped “Creator Studio” as over 65% of the YouTube channels have more than doubled their income through Live Stream.


READ MORE: TRY THE NEW YOUTUBE LOOK NOW

Apart from all above-mentioned updates, YouTube also announced that in coming weeks, the mobile application of YouTube will adopt vertical, square, and horizontal video sizes automatically. So, whatever be your YouTube video size, the YouTube app will not hamper the size of the video.

comments


social-video-intelligence

YouTube Deja: View

YouTube launches its first ever Quiz Game – Deja: View

YouTube has launched its first ever interactive quiz game called Deja: View that tests how fast you can answer questions involving viral videos, famous channels, hit web series, and popular trends on YouTube.

For example, can you answer the following questions

  • What is McDonald’s latest food invention?
  • How does Bill Wurtz illustrate “History of the Entire World, I Guess”?
  • What product reviewing trend summons that “just got something in the mail” feeling?
  • What is Casey Neistat’s motto?
Deja: View
After completing level 1 – Deja: View

YouTube’s Deja: View lets two players play virtually identically to one another across a series of ten multiple choice questions for each level. Once you complete around, you’re invited to challenge your friends through other social media platforms.

Those of us who have spent far too much of our time watching YouTube videos can easily answer questions. So make sure to establish yourself as the YouTube king of your social circle before you go through YouTube Deja: View’s entire question test. Remember, the faster you answer the question, the more points you get.


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NEW YOUTUBE REDESIGN

Try the New YouTube look NOW

For the past year or so, Google has stepped up its design game. After progressing from a regular video platform to a live streaming service that includes a social network, YouTube is now offering a new User Interface for its users.

Recently Google changed the look of Gmail by adopting a sleek “material design,” and now Google is ready to change YouTube for good.

Yesterday, YouTube introduced a new look that will give you a whole new feel with two color themes. This new YouTube design follows following three simple principals of material design.

  • Simplicity – With a neat look, that removes the front page advertisement banner
  • Consistency – The new design is aligned across Google platforms, including the YouTube mobile app.
  • Beauty – Users will get two color options to change.

Last year, YouTube launched a new look only for a small base of software developers to clear some bugs and operational glitches. So, functionally, the new YouTube redesign works exactly like regular YouTube.com, but this clean look is way different than what they projected a year ago.

You can try the new design early right here: youtube.com/new.

Here are few important changes that you can see –

Video playback –

Here is the current and new version of YouTube’s redesign looks like –

Video playback new look
Video playback new look

Recommended Page –

Here is the screenshot of current and new YouTube design for the front home page.

Few important settings to note –

If you want to change the color of your YouTube home page, then

CLICK –> your channel icon –> go to “DARK THEME” below Sign Out button.[check the image below] Also, if you click languages, you can change your language options with wide range of options to choose.

Get Dark Theme
Get Dark Theme

social-video-intelligence

YouTube Partner Program (YPP)

YouTube Stops Monetization for Channels Under 10,000 views

The new YouTube update might put a dent in the pockets of new You Tubers who just started uploading content on their YouTube channel.

The last couple of months has been a bit stressful for YouTube. First, they came under scrutiny that they (YT) removed LGBTQ, and ASMR videos from recommended videos after the user opts “Restricted Mode.” And then came the “Advertiser Exodus” phase where hundreds of world-renowned brands started pulling off their advertisements from YouTube; just like they did for “O’Reilly Factor.

Now to sort everything from ground level, YouTube changed its monetization policy, where creators will no longer serve ads on YouTube Partner Program (YPP) videos until the channel reaches 10,000-lifetime views – effective from today.

This rule will help YouTube to curb channels that are earning money by impersonating other YouTube channels and remove the videos that are spreading terrorism propaganda.

For all you YouTubers who are panicking, it’s important to read past a headline that it is 10,000-lifetime views. Lifetime means for the whole channel. So if your first video gets a two thousand the second one gets five thousand the next one gets three thousand lifetime views, then it’s already over 10,000 and you are past the cutoff.

YouTube Partner Program (YPP) Rules changed

According to the YouTube creator blog, YouTube will also be adding a review process for new creators who apply to be in the YouTube Partner Program (YPP). So, when a creator reached 10,000-lifetime views, then YouTube partner Program will review the following channel against their new policies. One can submit their YouTube channel for review if they already reached the 10K viewership, and can check their application status in the Channel tab in Creator Studio, under Monetization. (Check image below)

Channel tab in Creator Studio
Channel tab in Creator Studio

“If you’re a new creator who’s just started building your channel, our YouTube Creator Academy has tips on making great original content and growing your audience to help you get to 10,000 views and beyond,” said Ariel Bardin, VP of Product Management

In India, if it’s a new YouTube channel under “Entertainment” category, then that channel will make approximately 3 to 4 thousand INR for every 10,000 views on a video. So, considering the low level of impact, we think that it’s necessary to have at least 10,000 views for a YouTube channel to start the monetization process.

This step will force the creators to think creatively, and not post random videos without any production quality, ideation or without proper channel optimization.


social-video-intelligence

YouTube Updates

Goodbye unskippable 30-second YouTube ads.

Nobody wants to wait 30 seconds for an unskippable YouTube ad before watching a video. It’s one of the worst things that can happen to any person is when they want to check a new movie trailer, but have to wait for 30 long seconds just to catch the first glimpse.

These 30-second unskippable YouTube ads are about 20-30 seconds long and advertisers used to pay more for these spots and only appear on select videos such as viral clips or very targeted material.

But all of this is now changed as Google announced in an official statement to ensure a better advertiser experience.

According to Google spokesman “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,”

This means that YouTube won’t be dropping unskippable advertisements before 2018, and will be using 15 seconds unskippable ads in the place of long 30 seconds and will also include 6-second unskippable Bumper ads.


READ MORE: YOUTUBE’S SIX SECONDS “BUMPER” ADS CAN HELP ASPIRING CONTENT CREATORS

So, does YouTube get paid when we skip the ad?

YouTube works on the basis of ads impression irrespective the users click on that or not. As YouTube counts 1 impression for ads viewing; SKIPPING not counted as a click but it is counted as an impression. One impression means your advertisement has been shown to one viewer but it was not clicked. So, when you skip an Ad, the Ad Promoter doesn’t get charged. However, his Ad Promotion gets costlier.


social-video-intelligence

YouTube Update

YouTubers with 10,000 or more subscribers can now Livestream – MOBILE UPDATE

YouTube is now progressing from a regular video platform to a live streaming service that includes a social network. In a phase by phase method, YouTube is aligning various features that can eventually make YouTube the go-to place to upload, live stream, collect funds, earn from fan donations, AdSense, chat in a community and be a regulator of the same.

Last year, YouTube announced Live Streaming service during its keynote session at Vidcon and was rolled out only to a select few creators – The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi.

youtube-superchat
YouTube SuperChat

With this new update, YouTube is extending its mobile Livestreaming service to anyone who has over 10,000 subscribers. Although there are hundreds of thousands of channels with 10,000 or more subscribers on YouTube, the company promises to extend the live video along with its “SuperChat” pay-to-highlight messaging and monetization feature—to all of its users this year.

Is Livestream for everyone GOOD?

For those who want more than text, livestreams give you an eye to almost anywhere in the world at any time. But does making Livestream available for YouTube users with 10,000 or fewer subscribers are going to do any good?

The reason why select creators were given access to the Livestream is due to their production standards and video quality. For example, if you’ve ever looked through the current live streams on Periscope, you know how changed the outcoming quality can be the point at which you let anybody with a cell phone communicate to the entire world.

Back in 2010, small time YouTuber Abraham Biggs announced he was going to kill himself. With 1,500 people reportedly watching the nineteen-year-old took an overdose of drugs and died in his bed. Some people thought the whole broadcast was a prank. But that ended when the camera caught police entering the room and approaching Biggs’s lifeless body.

Now imagine what would happen if millions of YouTube users suddenly had the option to “go live.” How would they employ that level of authority?

Thus giving the live video keys over to more experienced YouTube makers likely guarantees a specific level of semi-polished outcome in the nature of the streams that that start popping up on the platform.

SuperChat Yelp –

As you all know SUPERCHAT is a pay-to-highlight messaging and monetization feature for Livestream viewers. On the other hand, if a Livestream viewer wanted to embarrass or harass the creator, all he/she have to do is simply pay to make sure the abuse extra-visible.

There are some crazy yet positive live examples that happened on the Livestream platform of Twitch. Here’s a couple of them.

Kristen is a Canadian gamer who posts content about video games such as DOTA 2 and CS: GO on her YouTube channel KittyPlays, and streams on Twitch under the username KittyPlaysGames. While doing her usual morning Livestream, she is stunned by a massive U.S $7000 donations.

Liberto is another French live streamer on YouTube and creates entertainment on several games style GMOD, Arma or IRL video. In early 2015, his Twitch account “Liberty Of Gaming” received a mind blowing EUR69,000 over the course of a live stream.

Nobody knew about this humble donor, but that’s really a huge sum of money for a small time YouTuber in a good way. Let’s hope we expect similar miracle stories from YouTube’s SUPERCHAT as even small YouTube channels with more than 10,000 subscribers can actually benefit from this program.


social-video-intelligence

youtube's latest update

This YouTube update can make YouTubers super rich

YouTube got a new update. And it’s not a bad news.

There are a couple of back to back YouTube updates that are going to help small YouTubers with 1000 or more subscribers plus help them financially at the same time.

How?

UPDATE 1 – Spotlight for Nascent Channels

To help new YouTube channels with fewer subscribers and views, YouTube rolled out a new update where it will highlight a total of four channels two creators and two musicians — for a full day within the Trending tab via badges representing their channels gaining traction.

yt red

In their new blog, A New Way To Discover Up-And-Coming Creators & Artists; any creator or artist with over 1,000 subscribers is eligible to be featured. The selection process of these YouTube videos will be based on a bunch of factors including view count, watch time and subscriber growth. Also, their team will also be involved in selection procedure depending on their eligibility criteria.

Spotlight for Nascent Channels

The highlighted two creators and two artists each week will be informed by YouTube so that they can share the happy news with their fans.

UPDATE 2 – Super Chat

If your patreon page is not getting any traction from your fans and viewers on your YouTube channel, then you a new method to finance your YouTube production. Over the years, YouTube has definitely helped its creators by providing YouTube space all over the world, including many other updates that helped gamers, vloggers, and Entertainment/comedy channels.

YT Super Chat

Yesterday, YouTube’s latest update was to help the business part of every YouTubers problem. Their new tool will help fans can creators connect during LIVE STREAM SUPER CHAT.

Super Chat is a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention during Live Streams.

The addition in this YouTube’s latest update is reminiscent of porn cam site’s and streaming site Twitch’s Cheering feature where it allows viewers to pay real money in order to have their messages stand out in the chat stream through the use of emotes (animated icons.)

The YouTube’s update “Super Chat” was launched into beta with top YouTubers, including iHasCupquake, Great Library (buzzbean11) and Alex Wassabi. It will roll out more broadly at month end for creators in 20 countries and viewers in more than 40 countries.


social-video-intelligence

The Unsub Bug

YouTube is removing subscribers “Again”

You may have heard of the “Un-Sub bug” on YouTube causing people to be unsubscribed from channels without their knowledge and creators losing subscribers at alarming rates.

Surprisingly, the 2013 YouTube algorithm change favored daily uploads and longer (10 mins or more) videos; which indirectly helped daily vloggers and let’s play gamers. This was the reason why daily uploaders like PewDiePie, LeafyIsHere, Casey Neistat and thousands of others flourished in this era of daily uploads and longer uploads as you can always find them in the trending section.

But in recent days, many top subscribed YouTubers created this video when they noticed that their YouTube channel is losing subscribers at a staggering rate.

Check out the videos of H3H3 and PewDiePie

YouTube is Not Being Honest with Us

 I’M LOSING SUBS!!!!

 “YouTube is a toddler playing with knives. Let’s take away the knives from that baby,” Felix Kjellberg

Glitches

Following three glitches are common for every YouTube video made at present in response to the new YouTube bug.

  1. Views are going down after uploading new video
  2. Subscribers are getting unsubscribed without their consent
  3. Watch page – is not showing the channels the user subscribed
  4. Zero Privacy – Anyone can view your private information
  5. Loose Subscribers everytime one UPLOADS new video

For instance,

If you appeal for copyright strike on your video, you have to submit your address, name, phone number, street and postal code. All this info gets sent out to the one who files a claim on our YouTube channel video. So, if your YouTube channel is managed under any MCN, then you are safe as they (MCN) have to deal with all the legal stuff. But, if you are a self-managed small time YouTuber, then your personal details are in jeopardy.

For the privacy settings for trending tab issue, YouTube said that “A video can only appear on the trending tab if its privacy setting is public. Videos that change from unlisted to the public are treated the same way as videos that are public from the first upload. However, if your video gets more than 100 views in a single day while unlisted, it will be more difficult for it to appear on Trending. ”

However, the new YouTube algorithm update seems to strike a balance with new creators and the existing ones. Why? Because the new algorithm makes it easier for new creators to get noticed.

The new algorithm is more focused on how YouTube is promoting the content. So, this will eventually affect how videos appear on the homepage and in search results.

Generally, YouTube, videos is promoted considering

  1. Total watch time
  2. Engagement – comments, likes, shares
  3. Metadata – title, description, tags

YouTube’s Response –

Merissa who is a YouTube community manager responded the complaints on their help form by asking you tubers to fill in the survey.

capture

So, till the official solution is out from YouTube, check out the videos of other bigger youtubers losing subscribers.

YouTube UNSUBSCRIBING YOU? – Dude Soup Podcast #99

Youtube’s Making Some Questionable Changes

IS YOUTUBE LYING TO US? THE UNSUB BUG

Youtube is Broken! Youtube is Changing! Either, Neither, or Both?


social-video-intelligence

YouTube is fastest growing Google subsidiary

YouTube is fastest growing Google subsidiary – Here is why

You must be surprised why big-data platforms are becoming so successful in generating creative content. Consider YouTube RED and Netflix, who are experts in analyzing consumer behavior for their digital media products in the entertainment market. Netflix is the most successful premium web content provider with 14 Emmy wins from 75 nominations, and YouTube RED is slowly trying to capture similar success with many young demographics.

YouTube VS YouTube RED

YouTube acts in reverse order. Here, the creator creates the content sticking to its originality and understands the proportional balance of viewership and new subscribers which are going to improve the YouTube channel. YouTube runs on an advertiser-driven business model with a simple motto – most viewed channel gets the premium advertisers generating more revenue for the Youtubers.

It’s simple, the advertiser bids the most only for the highest engaged YouTube channel.

On October 27th, Google parent company Alphabet shared YouTube’s third quarter (Q3) earnings, which outperformed last year with a 20% increase; and earned a total revenue of $22.5 billion. This increase also reflects the constant updates YouTube had this year for Content ID, YouTube user interface, new advertising formats, and their ever increasing YouTube influencers.

Revenue from advertising in Google’s share also showed an increment of 18%. Their third quarter ad revenue totaled $19.8 billion from $16.8 billion (last year)

Mobile video Ads going big

Social media generated revenue is showing its impact on video advertising as year-over-year advertising revenue report is increasing by a rate of 57%. According to the IAB’s Internet Advertising Revenue Report, mobile video ads on smartphones and tablets saw the biggest growth of all. It showed an incredible 178% increase over last year, accounting for $1.6 billion for the first half of 2016.

As per Google CEO Sundar Pichai, YouTube’s six-second “bumper” ads have shown strong results for marketers such as Universal Pictures – which is among the brands pairing these short videos with standard length ads on YouTube.

“We had a great third quarter, with 20% revenue growth year-on-year, and 23% on a constant currency basis. Mobile search and video are powering our core advertising business and we’re excited about the progress of newer businesses in Google and Other Bets”, said Ruth Porat, CFO of Alphabet.

YouTube Red’s success

YouTube Red, Netflix, HULU, and Amazon TV are the new emerging platforms that are thriving on this urging trend of understanding consumer behavior and delivering content as per analysis. But, in comparison of Netflix’s recent success, YouTube Red had 1.5 million paying subscribers as of late summer, with another 1 million users signed up on a trial basis (and not paying the monthly fee).

Note – Before calling YouTube RED as a failure, you have to check the limited number of countries YouTube RED is active right now. U.S, Mexico, Australia, and New Zealand are the only countries with active YouTube RED subscription; which means the service isn’t available to all of YouTube’s over 1 billion monthly users.

By the end of 2016, YouTube will have released more than 20 +YouTube Red Original series and movies. Originals like Scare PewDiePie, Bad Internet (CollegeHumor), Dwayne “The Rock” Johnson’s new half-hour action series, and including “Step Up” based series executive produced by Channing Tatum, shows YouTube’s efforts to bring quality content for its services.

YouTube’s Skinny Bundle

FYI, a skinny bundle is YouTube/Google’s way of offering millennials, their own web TV. T.V bundle packages are created by broadcasting companies in order to combine multiple broadcasting T.V channels to make genre wise segregation.

A Web TV bundle is a new Ad free live streaming service which is set to rival traditional cable TV services.

At present, Apple, Hulu, and YouTube RED are the companies that are in the process of building web based content; while providing traditional cable content that would sell live and on-demand programming from the likes of ESPN, ABC, Fox, and FX.

Apple is expected to launch its compact bundle of 25 channels, whereas Disney and 21st Century Fox (which own two-thirds of Hulu and control its management) are also in the process to launch web-based services for $30 to $40 a month.

Following the path of Apple, and HULU; YouTube RED has reportedly inked a deal with CBS to make the broadcast network part of its forthcoming skinny “Unplugged” bundle of cable channels.

This means that YouTube will be bundling their premium content alongside its homegrown programming (CBS & others) to initiate YouTube RED as their ultimate destination for entertainment.


social-video-intelligence

YouTube Go – An app to tackle slow internet speeds in India

After developing long-haul undersea fiber optic cabling service in Asian countries like Thailand, Japan, and Taiwan; Google’s head “Sundar Pichai” has promised India for free Hi-Speed internet by providing hotspots at more than 400 rail stations in partnership with RailTel and Indian Railways.

Today, at Google for India event, the company announced a new YouTube app called YouTube Go. This newly introduced app is made specifically for withstanding Indian Internet speed.

According to Akamai Reports, the average Indian speed is 2.5 Mbps. This means that more than a fifth of the Internet population now has a connection with 2.5 Mbps speed or less. Comparing this with other nations, India stands at the rank #114 in terms of internet speeds.

YouTube Offline: Headspin

Keeping this in mind, YouTube introduced India’s first offline app with a massive yet successful ad campaign – “YouTube Offline: Headspin” which generated more than 6 million YouTube views in 15 days.

John Harding, Vice President of Engineering at YouTube, said of the offline feature, “In a country like India, the future of the Internet is mobile… By launching this offline experience on YouTube in India today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube.” (Source – gadgets.ndtv.)

But, still, their “Offline App” failed on generating more Indian visitors like in U.S or Canada. Blame this on the cost of the spectrum or lack of options, India’s internet speed is never going up. Reliance JIO may have an alternative option, but with more than 52 crore call failures due to interconnection, it’s not looking as promising as it was advertised to be.

Introducing NEW YouTube GO – Mazze udao, data nahin

To tackle all the slow connection problems they faced previously, Google has announced a new app called YouTube GO. As this app will have the ability to work effectively when the internet connection is more limited; Indians will have the opportunity to test the beta version before any other countries.

YouTube Go manages the slow or lack or internet connection as its inbuilt on Smart Offline Feature which automatically downloads videos to a smartphone overnight so that they can be watched anywhere without a data connection.

According to YouTube product management VP Johanna Wright, “YouTube Go is a brand new app to help the next generation of users share and enjoy videos.”

A YouTube Mobile user spends 40 minutes on an average session, up more than 50% year-over-year. India is the second biggest market for global media companies like YouTube in terms of content curation fo a video platform. But, with this, any smartphone app demands better internet connectivity in order to achieve success.  Thus, with YouTube kneeling back and accepting India’s poor internet speed rates, they had to create an app that can work in these conditions.

Following are the features available in this new YouTube GO.

  • Control your data with an option to download videos in lower quality.
  • We Indians always wait for any YouTube video to buffer. But, with YouTube GO, a user can save and watch videos without buffering it.
  • Without draining any data, the user will be able to share YouTube videos with nearby friends and family.

If you are excited enough by now, then CLICK HERE to sign up now. YouTube will notify you when the app is ready to use.

SOCIAL MEDIA AND COMMUNITY MANAGEMENT

YouTube blocking monetization

Is YouTube blocking monetization for anti SJW content | Death of free speech of creators?

Several YouTube content creators are flipping out as their videos are getting demonetized for producing anti-advertising friendly content. It all started 3 months back when the YouTube policy changed by adding “Harassment may include” section. This trend of online harassing, counterculturist’s, and highly opinionated criticisms from both left/right wings of society started exactly after the Orlando shootings back in June.

The rise of anti/pro criticisms on Police, Syrian refugees, Brexit, Black Lives Matter, White Lives matters, All lives matter, Anti-gay slurs by conservationists, Pro-LGBTQ opinions from popular YouTubers, radical Islam commentators, and last but not least, THE US PRESIDENTIAL ELECTIONSAll happened in these three months or got accelerated as we got to have an opinion on everything.

It started way back 

Yes, shocking but true. If you happened to be enlightened by Philip DeFranco’s YouTube vlog called “YouTube Is Shutting down My Channel and I’m Not Sure What to Do”, then you have to know that YouTube started de-monetizing YouTube videos way back.

DeFranco’s YouTube channel received this WARNING NOTICE when he posted a YouTube show covering a story about a woman named Annaliese Nielsen who tried to claim that she was extremely offended by the Hawaiian doll; and started calling out drivers “White Privilege” and threatening the driver that she is going to publish the recorded video on websites thus ruining his life by turning him into a meme.

This is an example of how bad social justice warriors’ can turn out.

Later, Philip DeFranco informed his twitter users that, at least 12 of his videos was demonetized by YouTube. YouTube Channel like Seeker Daily – a network for well-crafted knowledge-based content, received de-monetization for at least 120 videos way before DeFranco made a video of this issue.

boogie2988, a Youtuber with more than 3 million subscribers had more than a dozen of his videos de-monetized because he talked about “suicide prevention, and suicidal thoughts”. The list is long, but some of the most popular YouTubers who got banned are LeafyIsHere, PewDiePie, Brofresco, Luke Cutforth, ETC Show, Rob dyke, GradeAUnderA among thousands of others are also got demonetized by YouTube.

Making Adult Tags & Titles

According to a video from H3H3 Productions, the flagging, and demonetization of YouTube videos might be the result of an automated bot. He also explained further that, this has to do with “Tags and titles” of the videos having OFFENDING/HARMFULL words. So, fundamentally, METADATA of your video content could get your YouTube video demonetized.

Recently, a video titled “3 Reasons Why Nuclear Energy Is Terrible” got de-monetized as the video deals with nuclear energy and other interesting stuff.

Let’s dissect the circumstances of WHY THIS PARTICULAR VIDEO GOT DEMONETIZED.

  • ChannelKurzgesagt In a Nutshell (2.9 million subscribers)
  • Title – 3 Reasons Why Nuclear Energy Is Terrible
  • Tags – Chernobyl disaster, flat design, Russian nuclear weapon (film subject),destroy rocket nuclear, waste, missile, japan, animation, nutshell, infographic, destruction, radiation, thorium, disaster, fission, nuclear power, industry, weapons, Fukushima, blast, nuclear, Ukraine, fusion, USA, cancer, accident, explosion, death, future, war, atomic, cons, kurzgesagt, funny, energy (industry)
  • Topic – Nuclear Energy
  • Content – To educate people
  • Harmful content – No. It’s educating people with well-researched video
  • Breaks Community guidelines – No. Only if you are anti- education
Kurzgesagt – In a Nutshell
Kurzgesagt Tweets

It’s clear that YouTube’s bot automatically removes monetization, like shoot first ask second.

As an advertiser, you have to block these things

Don’t cross the line!

This is the first message you receive on visiting YouTube’s community guidelines page. So, if you are unaware of “GUIDELINES” by YouTube, here are the seven magnificent rules.

  1. Nudity or sexual content – YouTube search shows 31,000,000 results for the keyword SEX
  2. Harmful or dangerous content Prank videos
  3. Violent or graphic content – 3,030,000 results for the Keyword Torture
  4. Copyright – YouTube is filled with free music
  5. Hateful content – Opinion doesn’t matter
  6. Threats – Those who did, got banned anyway

So, if you are an advertiser, you probably wanna check out all the titles, tags, and keywords related to the GUIDELINES mentioned above.

As YouTube relies heavily on Online Behavioral Advertising (OBA), the ads get targeted according to the user’s interests while they’re browsing YouTube. YouTube collects the information about users internet browsing activity, such as channels visits, kind of videos watched, or online searches you’ve made using a cookie (small text files) stored on the computer to detect the best monetization content. Thus, this can be an important factor in YouTube’s decision to go insane on its own content creators.

Journalistic YouTube channels like The Young Turks (TYT) were not surprised by this current situation. They said that more than half of the content they have uploaded got demonetized automatically way back when YouTube changed its “Content Guidelines”.

How to check the monetization

If you are reading this and happen to have a YouTube channel, then here are the steps through you can check whether your YouTube channel got hit with De-monetization.

  • Sign into your YouTube account.
  • In the top right, click your account icon > Creator Studio.
  • In the left menu under “Channel,” click Status and features.
  • Check the status next to Monetization.
Is YouTube blocking monetization
Ready for monetization

So, what do you think of YouTube’s recent hard-hitting steps on monetization? Would you like YouTube to take away that you have created in a span of 2 to 3 years? Many popular YouTube channels have already started publishing their content (or the full part of that content) on their private websites.

You can make and upload all the controversial content, but remember that your whole YouTube channel in jeopardy +zero monetization money.

Also, as METADATA is now an integral part of Youtubers recent content takedowns, you can try our YouTube Creator Tool to find the best keywords, description, title tags and tons of analytical insights generated just for your YouTube channel. CLICK here to try it for 14 days.

SOCIAL MEDIA AND COMMUNITY MANAGEMENT