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Videos are entertaining & informative besides carrying the great power of engaging audiences from diverse backgrounds for longer time periods. We have already discussed the versatility, potential and effectiveness of videos used for marketing campaigns in our previous blogs. Here, we will know more about the various benefits that can be yielded by including videos in email marketing campaigns for brands. Emails are a great part of online marketing campaigns because brands have utilised the...

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With the continuously dwindling attention span of audiences coupled with uncertain social media pattern of events, advertising has become a big deal for marketers as well as brands. Keeping up with upcoming trends and swiftly changing climate of social media platforms is a great task in itself as understanding the future over the internet is full of errors & risks. However, as optimization of content drives traffic and SEO paves way for more CTRs and...

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Flying is fascinating for everyone. We all have memories from childhood when we chased the shadow of an aeroplane in the sky or travelled in it for the first time in life. While most of us had dreams to become an aeronautic engineer or pilot as kids, few got through and succeeded in achieving it. The aviation industry is vast and diverse with different creations, innovation, historical events, mechanisms, technicalities etc. that definitely amazes us...

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YouTube is a hub of millions of car YouTube videos that keep the tech and automobile nuts going on with their passion and interest. There are channels that are specifically dealing with usual car making, trade, stunt technologies, beautification, details etc. besides channels dedicated towards supercars, expensive brands, unique history and tales behind particular models of cars. With a diverse mindset, car enthusiasts vary from each other in terms of their interests and opinions. While...

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Recently, YouTube, the world’s second-largest search engine and most popular video streaming platform launched a new feature that warns users before abusing or indulging in toxic commenting. It rolled out the additional feature to encourage people to be more respectful online and avoid any unnecessary squabble. As YouTube tries to handle offensive comments and online abuse by issuing warning notes to the users, it is preparing to launch more effective features in its Creators studio...

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As the wedding season sets in again, couples and their families have started searching for best people, places, ideas and whatnots to begin preparing for D-day. Marriages are those particular special occasions where the world around you comes together to celebrate the happiness in your life and that deserves the effort. Right from selecting interesting themes, executing DIY plans to deciding outfits and other necessary wedding bling must be sorted before the date so that...

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The evident exponential spike in demand for social media platforms is driven by the interest of users wanting to stay updated as well as connected over these networks. People look up to the video-sharing platform for knowledge and information on desired subjects that fulfil their interests as well as prepares them for a lifetime. All of us are at some point in our career where we seek some support, idea, encouragement and more positivity to...

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The world has become even more compact with the presence of the World Wide Web connecting each nook and cranny around us. It’s already 2021 and technology continues to fascinate us in every possible manner. Someday it is a new tool to separate egg yolks from the albumin while other days it is skilfully compiled videos creating an impact on our thought processing. The movie industry is the most talked of business in our society...

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Nowadays learning a new skill or upgrading talents is easier with YouTube as the videos demonstrate each and every minute details related to the subject matter. Most of these YouTube channels are created by industry experts and professionals who provide authentic and helpful material that is not just practical but also imparts knowledge to the viewers. YouTube channels provide easy to follow, stepwise methodical and explanatory videos on almost anything to everything. It is a...

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Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost. Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most...

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The period of COVID-19 pandemic caused immense damage to the world in form of untimely deaths, natural disasters, increased cases of depression, domestic abuse, crimes and whatnot. There is an indefinite and prolonged situation of isolation beside the unavailability as well as the loss of necessary natural nutrients in people that surmounts to uncommon imbalances of hormones. The suffering increases as it not just affects the lifestyle but also the mental and physical health that...

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Stories of ancient people along with popular myths associated with their cultural as well as religious beliefs constitute a genre called mythology. It is a study that cannot be defined in any particular manner rather it can be considered as a compilation of past folklore, myths and other unspoken topics. There are several studies and researches done in the past and many more that are continued till date to excavate realities & facts connected to...

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Have you ever wondered what would happen if one day all the planets in the solar system came too close to earth? Or if the dogs behaved like cats? If you love animals, then I am sure you have thought it once that if only my pet could speak. Imagine, if your dog told you how it felt when you are away? How about having multiple moons? During the lockdown many of us have lost...

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Real-time communication with customers over a social media platform is a powerful method to source leads, traffic, sales and more. Live streaming is considered as one of the most useful and effective tools to attract the attention of available as well as new target markets. Building a strongly positive brand image is a possible mission with the live-streaming options available with most of the popular social media sites like Instagram, Facebook and YouTube. Marketers can...

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Questions about the purpose of one’s life, hidden messages behind nature’s phenomenon, the language of dogs etc. often leave us curiously pondering over various thoughts. Philosophical researches and studies usually document such questions and find the varieties of the answers to settle the matter for many. We often tend to think about multiple topics and subject matter within a few hours of the day while there are times when we have just no thought where...

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Having a good number of viewers on the YouTube channel does not justify its real success but figures expressing how many of them watch videos completely does matter. YouTube audience is one of the most important metrics on the YouTube creator studio dashboard that helps rank the videos on the search engine. The ability of the videos to retain the audience till the end of the content is a major factor in improving the overall...

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Understanding the military is not just about the tactics or war-zone history but beyond that. It is about the stories of soldier life, their bravery, leadership qualities, commando lifestyle, a disciplined mindset & much more. We don’t just watch any video but those that we can connect with, learn from or explore a new idea within it. With military YouTube channels, one will not just get to know about the stories but also learn basic...

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There are abundant educational videos on YouTube that anyone can access for information, data and insights related to a vast number of topics. Psychology is one such subject that involves many sub-chapters and studied as part of courses like criminology, social science, forensics, philosophy, zoology, criminal investigation etc. Students, researchers, scholars, practitioners, doctors and other experts from such backgrounds can browse through various websites for additional knowledge. Yet there are few psychology YouTube channels that...

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Nature has a lot to offer through its five basic elements namely the earth, water, fire, space and air that are known to constitute the complete world around us. It keeps us breathing and supports most life aspects of all living beings which makes nature a surprise package. There are various phenomena that have left mankind in utter disbelief and amazement, it induces curiosity in all. The inquisitiveness related to nature makes people question the...

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As the pandemic lockdowns affect the finances, opportunities and lifestyle of people, YouTube has continuously formulated features to support as many lives possible. Apart from supporting and giving a good boost to all fundraising causes on the Video streaming platform, YouTube new analytics report was rolled out alongside. This feature will help YouTubers in better analysis of their content and performances. YouTube New Analytics Report for Overall Performance The integrated feature will be available at...

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Data science plays a vital role in promoting almost all professional careers and the enhancement of personal knowledge as well as skills. It is a science that studies both structured & unstructured data to extract insights, information and references for fulfilling the required goal. It is the multifaceted study of data using scientific processes, algorithms, designed systems and steps to decode necessary details. Data science studies usually involve the collection of statistics, data analytics, apply...

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The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...

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Imagine the world without the internet during these times. It sounds impossible to most of us because we are now heavily dependent on the World Wide Web for information, entertainment, income, and much more. The ongoing pandemic has nearly shut the world, leaving everyone in the middle of emotional chaos and mayhem. Fortunately, there is YouTube with engaging video content to help us keep going with our life sanely. Surveys have proved that there is...

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Gardening is the other name for creativity in patience. Botanists and plant enthusiasts are passionate gardeners who would ensure utmost care for plants anywhere. Gardening can be either creating kitchen garden or patiently letting the blooms be the beauty of your home garden. At times it becomes frustrating as the tangerine shrub that you took care of like your own child would succumb to minor pest infestation. The lemon tree which took literally years to...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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Makeup YouTube channels are flooded with popular celebrities, expensive brands, views and money. The makeup and beauty community is one of the largest aggregation of creators and influencers that monetize their channels on the platform. Apart from the gaming segment, music and sports communities these makeup YouTube channels are some of the high earning popularly watched videos. The makeup artists and beauticians have come a long way in producing videos that are more professional these...

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The information and knowledge imparting capabilities of the World Wide Web is incredible. There is barely anything that we will not find on the social media channels, platforms and sites. Right from live surgeries to maintaining a proper diet during certain disease or illness, the world’s largest video streaming platform has got you covered with its Medical YouTube channels. There are several resources with valid authentication and license to share material to assist students, researchers,...

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YouTube on January 6th of 2020, rolled out major changes in its privacy settings to secure digital experience for kids. The platform announced about bringing in these series of changes into its privacy column last September which got implemented now. YouTube was quoted on their blog, “Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC).” YouTube Studio...

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Game streaming software solutions are necessary to reduce complications and improve the quality while gaming online. Arranging for live streaming of online games can be difficult as it involves technical knowledge and right decision making experience. Not everyone who plays a game on Twitch is a pro at streaming the top tournaments or live games. Therefore, game streaming software are available which would simplify the processes and ensure smooth game streaming. Game streaming software are...

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I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...

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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...

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These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....

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We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...

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If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...

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Google’s performing video streaming platform now serves multiple purposes online with its different business verticals. YouTube has expanded in all dimensions and is one of the most searched websites on Google. If the internet is the hub of intelligent discoveries, YouTube is the most popular and widely utilized idea. Right from tons of curious cat videos to thousands of product reviews, the platform has got something for everyone. YouTube Vs YouTube Music app Going by...

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Cricket is one of the oldest sports in the world and in India, it is followed like a religion. So, it’s not a surprise that the ICC Cricket World Cup 2019 was one of the biggest sporting events of this year. With over a billion fans, 10 nations, 48 matches and 1 cup that really matters, ICC CWC19 was one of the most trending and popular topics on social media in the months of May...

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Google-owned video-sharing company has made a smart entry into the Indian music-streaming business vertical. YouTube Music app in India brings along a wide range of music services including official songs, rare playlists, music covers, YouTube’s extensive collection of remixes and artist hits. “YouTube is where artists and fans connect: creating and discovering a world of music.”  YouTube witnesses over 1 billion music lovers on its site every month who come to discover and enjoy musical...

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Are you seeing fluffy pups, silly kittens, funny guinea pigs, and finches singing on your social media feeds quite frequently? Well, that’s how the animal content publishers have transformed the internet space with weirdly delightful pet videos, blogs, tweets, and more.  The animal content creators were never bothered about how much people liked animals but focused on developing engaging posts. Internet is pet crazy, and netizens are loving each bit of this popularity our canine,...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Earlier, digital advertising involved more risks with lesser ad inventories and improper digital ad management platforms. Agencies, brands, and publishers bought digital ads and resources through salespersons and sellers. The process of purchasing was mostly manual. Therefore, advertisers got limited inventories for specific ad campaigns at more expense.  The traditional way of buying digital ads and sources were unreliable, expensive, limited, and slow. As there were no means to track and record the real expense,...

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Social media is not just a place for the new generations. Baby boomers turning to YouTube, Facebook, Instagram, LinkedIn and other social media sites has changed the stats. Internet is a welcoming space for all, where this generation has grabbed attention for being the most available crowd among the others.  Boomers, also known as the “Me-Generation,” constitute a substantial part of the population. They were born post the World War II when the birth rates across...

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Since the first video was uploaded in its platform in April 2005, YouTube, now owned by Google had been one of the leading digital video platforms till other social media players entered the market, thus leading to the current Social Media Revolution. Many new innovations were introduced by new entrants and existing players adding more options to content creators and advertisers. One such innovation was “Stories”, where content expires after 24 hours. This feature was...

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YouTube stops displaying subscribers count on channels and this to be turned into action from August 2019. If you have been part of live subscriber count wars and have cheered for your favorite YouTuber with all your enthusiasm, then that won’t happen ever again! Yes! YouTube would stop displaying subscribers counts on concerned channels from August 2019. Channels with 1000 and below subscribers are excluded from the list and will have their counts displayed as...

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Imagine being a famous face tomorrow, fans coming up for selfies and relating to you as one amongst them. Getting papped frequently, hiked up fandom! Surprised yet content? Right. The rise of Be Younick and “The” channel Nikunj Lotia had a pretty much normal lifestyle and living like most of us before his “Mauka Mauka” ad spoof video made rounds on the social media. The 1 minute 59 seconds video bought out a terrific creator,...

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“Engage, Enlighten, Encourage & Especially..just be yourself! Social Media is a community effort, Everyone is an Asset” – Susan Cooper Rightly said by Susan Cooper, social media is a community effort where everyone is an asset. Today with us, we have an exciting ground to earth travel blogger, entrepreneur and vlogger who has close to 114 K+ followers on Instagram (wanderwithsky) or as we say assets and is amongst the leading travel bloggers of India....

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The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...

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The Space-X and Tesla founder left his followers tickled pink and perplexed with his tweet hinting at co-hosting meme reviews, a famous Youtube episode by Pewdiepie. Things got concretized when on 22nd February 2019 the video was uploaded. Elon musk along with Rick and Morty co-creator Justin Roiland hosted the third and final part of “Pewdiepie” Kjellberg’s meme review. That was a crazy Friday when the video went viral minutes after it got released on...

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YouTube, owned by internet giant Google, has revealed an important statistic regarding the mushrooming growth of online video at its annual flagship event, Brandcast. CEO Susan Wojcicki revealed that India is YouTube’s largest and fastest growing market, as per data released by ComScore till January 2019. With a whopping 265 million monthly active users, India has left behind the U.S. to rise as the uncontested winner in the YouTube race. Susan Wojcicki further added, “YouTube...

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Happy New Year 2019 to everyone. It’s that time of the year to have a re-wind of 2018 in terms of most viewed videos in all categories on YouTube India. This blog contains the list of Top 20 Ads on YouTube in 2018 from brands across industries. The video are ranked based on the yearly viewership starting from the lowest to highest. It also contains other metrics related to engagements such as likes, dislikes, viewership,...

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Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....

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And we thought YouTube was all about cat videos, vines, DIYs and music! Turns out that’s not all. Family YouTube channels have been gaining momentum since some time and family vlogging has become a big deal. Families who vlog turn their mundane, day-to-day experiences into fun ones and share it with the world. Time Magazine has actually observed that the time spent watching family vlogs grew by 90% in the year 2017. Families who become...

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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One of the reasons why we’re all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn’t even exist a few minutes ago as well as the ones which its sure you’ll be interested to watch. It surely isn’t a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average...

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YouTube has become a giant platform for online video streaming. According to Onmicore, there are more than 1.9 billion users who consume YouTube on a monthly basis with over 5 billion videos watched every day. YouTube is an excellent platform for not only users to look for the desired content but also for the creators to showcase their talent to the diverse audience. Running advertisements on your videos is one of the most widely used...