Instagram MarketingThe hour-long video format is coming soon on Instagram.

Akshay Chandra4 years ago

With more than 250 million everyday users of story feature, Instagram is among most used self-shot video apps in the world. But with a limitation of 15-second videos, and 60 seconds uploaded videos, there was never a room to create YouTube-like content on Instagram. Instead, popular Instagrammer’s like Amanda Cerny, Dj Khaled, Tonioskits, KingBach, and others, started creating live videos, and Vine styled stories to gain attention form their followers.


READ MORE: Instagram 101: Everything you need to know about


But now, the recent news update on story feature will lure content creators to divert from YouTube and Facebook Watch and use Instagram as their go-to platform to create a new type of content using vertical videos. In a way, instead of ripping off Snapchats feature, Instagram is now aiming to compete with YouTube.

As per the Wall Street Journal post,

“The Facebook Inc.-owned photo and video sharing app is preparing to launch a new feature that will include long-form video, according to people familiar with the matter. The feature, which could allow videos of up to an hour in length, will focus on vertical video, or video that is taller than it is wide, one of the people said. Until now, Instagram hasn’t allowed users to post any videos longer than one minute.

The people said the plans are tentative and subject to change.

In recent weeks, Instagram has had conversations with content creators and publishers about producing a long-form video for the platform, a person familiar with the matter said. The feature, if it launches, will do so within the Instagram app, another person said”

Source – Wall Street Journal

But the paper cited anonymous sources, who also said the plans were “tentative and subject to change.” With the failure of Facebook Watch, long format videos might be an attempt to revitalize Facebook’s interest in generating more traction on Instagram. So, there is no clear way to upload an hour long video on Instagram yet but we will update this blog when the feature is out.

Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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