People around the world are connected like never before thanks to Social Media. Internet speeds have gotten faster and smartphones have become cheaper; making it easy for regular people to stay online and stay connected. Another big change that we’ve noticed recently is how the internet is replacing traditional media as a source of entertainment and information. This has in turn resulted in many regular people transforming into influential celebrities.
But with great influence comes great responsibility. How an online celebrity talks and behaves, leaves a huge impact on the people who follow him/her religiously. Even brands have realized this and influential marketing has started to feature in the marketing plans of many!
In this video blog, Canadian YouTuber Zack Saint talks about the power of influencer marketing:
The content marketing team at Vidooly publishes articles and blogs on current and relevant online video industry related news.