Connect. Communicate. Collaborate. Video helps you do it all. Video marketing is all the rage these days. Statista has reported that video ad spending for US marketers alone will grow from 34.3 billion USD to 63.3 billion USD.
However, video has now paved its way into many other business functions for both internal and external communications, including training and learning, onboarding, live events, and corporate communication.
93% of the participants in a recent survey stated that video is a core part of internal communication. And why wouldn’t it be? It not only engages the audience but also is much more effective in terms of content retention. With videos, people can retain around 95% of the content while they are only able to retain 5% of the text.
Working with videos can be a tricky business. As engaging as they are, they are also incredibly hard to manage efficiently at scale. This is because videos are rich media assets with their own unique requirements that are very different from static text-based documents.
Given the critical role of video in enterprise communication, it is important to know how to efficiently handle video data and extract value from it. Let us explore 7 things to keep in mind while handling video data to extract their full potential:
Videos provide a sensory audio-visual experience. However, this high-quality viewing experience comes at the cost of greater storage requirements that is not only costly but also difficult to share ahead with your internal team or external stakeholders.
A video takes up much more space than a static digital asset like a textual document. This is why organizations working with the growing pile of videos must find a scalable and secure video solution that can provide cost-effective storage alongside providing other video capabilities.
2. Optimized Streaming
Videos without clear visuals are a disservice in this era. Who likes to sit through grainy footage that is buffering every two seconds? Not me, definitely. And the data agrees. Data of MUX reveals that average viewing time decreases by 39% per buffering event.
Hence, you must ensure that your videos are optimized for high-quality viewing, adapted to varying bandwidth conditions. You should have your videos automatically transcoded and utilize modern video streaming protocols like HLS and MPEG-Dash to ensure that your videos are playable on all devices and browsers. These capabilities will also support adaptive bitrate streaming for your viewers to have the best possible video playback quality based on their bandwidth conditions without any buffering.
Optimizing video is especially important if you need to share large video files. Based on estimates, sharing an hour-long 4K video file could mean sending 22.5 GB to your recipient. If they have a bad internet connection, this could lead to terrible amounts of buffering. Here’s where video compression comes into play. Automatic transcoding assists in this matter as well by creating multiple renditions of your videos in different resolution levels.
3. Global Content Delivery
If your organization has offices globally or targets videos for a global external audience, you need to ensure smooth global content delivery. For that purpose, you must have CDN support in your video platform to ensure that your content is playable worldwide.
Video has its own data security requirements. Videos can contain a lot of confidential or private information like trade secrets, financial details, or personally identifiable information (PII) of employees. It is not only critical to store and share these videos securely but also imperative to privately stream these videos to only the required viewers.
For that purpose, you must have various video security measures in place, including SSO integration, role-based access controls, content segregation through user groups, content encryption (in transit and at rest), IP restriction, location restriction, and DRM support.
Video has its own set of compliance requirements to meet based on your industry and region of operation. For that purpose, you must opt for a video solution that helps you meet these requirements through capabilities like audit logs, custom security policy, anonymous user policy, custom retention period, or the option to host and store your data in the region of your choice.
Compliances like GDPR also require you to redact faces, objects or some on-screen text like license plates in order to protect the PII of the video’s subject. So, it will be beneficial to have a video solution with the option for you to use AI like facial and object detection to support automated redaction.
Leaving your videos in an unorganized pile will eventually make it an unusable mess. Imagine having to sift through hundreds or thousands of videos to find the right video would take hours. And then, if you want to find just a small section in that large video, that will be another arduous task.
So, it is best to opt for a video solution that supports not only platform-wide search but also in-video search for faces, objects, on-screen text, and spoken words, jumping to a specific moment with the help of AI. Plus, if the platform has your videos automatically transcribed and translated, your videos can be automatically tagged for more optimized search.
Videos have a landmine of insights hidden inside them. These can help you understand your audience’s preferences and behaviors to improve viewer engagement and experience. But there is so much data out there. A video solution can help you summarize it through various metrics and easy-to-understand dashboards with data displayed in the form of graphs, tables, and heat maps.
This article provides you with all the key elements that you must keep in mind while working videos to ensure that your organization is extracting maximum benefit from them. There are two ways your organizations can benefit from all these elements:
- Building your own secure video streaming platform – do this in case you have very unique requirements, no budget restrictions, the right expertise (best to have your own IT team working separately on this project)
- Use a ready-made secure Corporate YouTube-like video platform – best to choose this if you are looking for a cost-effective & tried-and-tested enterprise video platform that is well-integrated with your other IT systems and have the required security and compliance features
Critically analyze your requirement and, based on that, choose an option that best fits your enterprise needs.
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