ListsTop 10 Brand Pages On Facebook In India

Shruti Sen2 years ago

Social media platforms emerged to cater to individuals who want to broadcast their thoughts and stay connected with other individuals as well for communication. But gradually over the years, social media platforms have turned into a battleground for brands to conquer the ever-growing digital audience. It is no longer restricted to individuals as brands have realized the importance of building and growing their digital consumer base.

Facebook is one such major platform where a plethora of brands have created their pages to showcase not only their products and services but drive discussions around their brand in various forms of content. Wondering how are Indian brands using platforms like Facebook to stay connected with their consumers? Here in this blog, we will find out the top 10 brand pages on Facebook in India (based on ‘Total Likes’) that are making the optimum use of the platform to stay afloat in the era of digital marketing.

KFC India

KFC (Kentucky Fried Chicken) is an American fast food restaurant chain that specializes in fried chicken. It is the world’s second-largest restaurant chain with almost 20,000 locations globally in 123 countries and territories. Considering their massive global presence in the fast food industry, it is imperative for the brand to maintain its digital audience diligently. Their India specific page on Facebook boasts a huge fan base of more than 51 million people. Thus it stands on the first spot of the top brand pages on Facebook in India.

Their marketing strategy on the platform is very holistic as they showcase all types of content from promotional material announcing new additions to their menu to offers/discounts and contests. They take special attention to the people commenting on their posts with their issues with their offerings and services. The rate of engagement grows when the brand page makes continuous efforts to reply to the comments. Since a Facebook brand presence is not only about promotions, they also indulge in creating content for relevant tentpole events.

Pepsi India

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. In India, Pepsi is one of the top products in the beverage industry. That translates into its ever-growing digital audience as well. The brand boasts a Facebook fan base of more than 38 million and stands on the second spot of the top brands on Facebook in India. On their page, they majorly create posts around their current advertising campaigns which is carried out by a specific hashtag.

Their posts range from image posters, short videos, and gifs. Interestingly, they also indulge in meme culture by creating their own memes around the product. All relevant tentpole events are covered to communicate with their fan base. And just like any other successful brand on social media, they ensure that they actively engage with the people commenting on their posts be it anything quirky or dealing with their issues/queries.

Pringles India

Pringles is an American brand of potato and wheat-based stackable snack chips owned by Kellogg’s. It is sold in more than 140 countries, and it was the fourth most popular snack brand in the world. Despite its fairly recent launch in India, the brand has created ample amount of buzz in the digital space and has garnered more than 24 million followers on its page, making it stand on the third spot of the top brands on Facebook in India. On their page, you’ll find everything from creative promotional material to cheeky contests to interesting content around tentpole events. Although the page doesn’t offer a lot of video content, their frequent contests are enough to keep the audience engaged.

Nissan India

Nissan is a Japanese multinational automobile manufacturer. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labeled Nismo. They manufacture vehicles in 20 countries and offers products and services in more than 160 countries and areas worldwide. It had a successful launch in India and thus no wonder their Facebook fan base is of more than 20 million people, making it stand on the fourth spot of the top brands on Facebook in India.

They post a variety of content on their page which ranges from promotional material to informative material in the form of posters and short videos. They also host various contests around their products and services alongside creating content for relevant tentpole events. They keep in touch with their audience by reply to their comments which are either complaints or queries.

Uber India

Uber is a peer-to-peer ridesharing, taxi cab, food delivery, and transportation network company headquartered in San Francisco, California, with operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps. Ever since it’s launch in India, it has been dominating this market. Since the product integrates digital into the lives of its consumers, having a thriving digital audience is imperative for the brand. Their Indian Facebook pages have a fan base of more than 19 million people which makes it stand on the fifth spot of the top brands on Facebook in India.

The page is used for the frequent service updates and promoting the current advertising campaigns in the form of posters and short videos. Their content is well segregated with the use of specific hashtags. Every service is bound to have complaints and queries on a regular basis and consumers today are using these social media platforms to reach out the brand. Uber India tries to resolve the complaints and answer the queries by actively replying to the comments on their posts.

Pampers India

Pampers is an American brand of baby and toddler products marketed by Procter & Gamble. Today every new parent is very digital savvy, thus it is of great importance for the brand to have a digital presence on platforms like Facebook. It boasts a fan base of 18 million which makes it stand on the sixth spot of the top brands on Facebook in India. On their page, they ensure that new parents are well informed about their products and engage in meaningful discussions around them in order to take care of their babies in the best possible way. They post images and short videos showcasing their products and offers alongside creating content for major tentpole events.

Sunsilk India

Sunsilk is a hair care brand produced by the Unilever group. The brand was introduced in 1954 in the UK, available in over 60 countries worldwide. With India’s thriving beauty market, Sunsilk has emerged as one of the leading brands in the country. Its digital presence of more than 16 million people on Facebook is proof of that. It stands on the seventh spot of the top brands on Facebook in India.

On their page, you will not only find promotional material around their various products but also posts content that highlights their diverse sponsorship and brand associations. More recently they have upgraded their video content to suit the social media audience and are creating short hair tutorial videos which subtly integrates their products. With every new product, they launch a dedicated campaign that highlights the product features and also informs the consumers on its proper usage.

Land Rover India

Land Rover is a car brand that specializes in four-wheel-drive vehicles, owned by British multinational car manufacturer Jaguar Land Rover, which has been owned by India’s Tata Motors since 2008. Land Rovers are currently assembled in England, India, China, and other markets. In India, their Facebook fan base is of more than 15 million people and thus stands on the eight spot of the top brands on Facebook in India.

On their page, you will find promotional content that updates the consumers about new product launches and features. The beautiful automobile imagery drives a lot of engagement amongst their fan base. They also create content that covers the various events that the brand is either a part of or a host. They have embraced the boom of video content on social media quite well by creating short intriguing videos that follow some sort of series.

State Bank Of India

State Bank Of India (SBI) is an Indian multinational, public sector banking and financial services company. It is the largest bank in India with a 23% market share in assets, besides a share of one-fourth of the total loan and deposits market. Considering how big the organization is in the banking sector of India, they have made evident efforts to build and stay connected to their digital audience. With more than 15 million followers on Twitter, SBI has taken the ninth spot in this list of top brands on Facebook in India. On looking at their page, you will find a good mix of promotional and informational content. They also hold contests to keep their audience engaged along with shares of anything that is relevant to the Indian banking industry.

Tic Tac India

Tic Tac is a brand of small, hard mints, consisting of 94.5% sugar, manufactured by the Italian confectioner Ferrero, and are available in a variety of flavors in over 100 countries. This refreshing mint product has been India’s favorite ever since its launch. This fun product maintains a fun brand image on the digital space as well as it boasts a Facebook fan base of more than 15 million which makes it stand on the tenth spot of the top brands on Facebook in India. Apart from the usual promotional material, they majorly hold contests for the audience to engage in. Some of their campaigns are designed around major tent-pole events of the country.

Shruti Sen

I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!

One comment

  • branding workshop

    March 26, 2019 at 12:43 PM

    Great list of top performing brand pages on facebook. Thank you for sharing.

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