Social media platforms emerged to cater to individuals who want to broadcast their thoughts and stay connected with other individuals as well for communication. But gradually over the years, social media platforms have turned into a battleground for brands to conquer the ever-growing digital audience. It is no longer restricted to individuals as brands have realized the importance of building and growing their digital consumer base.
Facebook is one such major platform where a plethora of brands have created their pages to showcase not only their products and services but drive discussions around their brand in various forms of content. Wondering how are Indian brands using platforms like Facebook to stay connected with their consumers? Here in this blog, we will find out the top 10 brand pages on Facebook in India (based on ‘Total Likes’) that are making the optimum use of the platform to stay afloat in the era of digital marketing.
Their marketing strategy on the platform is very holistic as they showcase all types of content from promotional material announcing new additions to their menu to offers/discounts and contests. They take special attention to the people commenting on their posts with their issues with their offerings and services. The rate of engagement grows when the brand page makes continuous efforts to reply to the comments. Since a Facebook brand presence is not only about promotions, they also indulge in creating content for relevant tentpole events.
Their posts range from image posters, short videos, and gifs. Interestingly, they also indulge in meme culture by creating their own memes around the product. All relevant tentpole events are covered to communicate with their fan base. And just like any other successful brand on social media, they ensure that they actively engage with the people commenting on their posts be it anything quirky or dealing with their issues/queries.
Pringles is an American brand of potato and wheat-based stackable snack chips owned by Kellogg’s. It is sold in more than 140 countries, and it was the fourth most popular snack brand in the world. Despite its fairly recent launch in India, the brand has created ample amount of buzz in the digital space and has garnered more than 24 million followers on its page, making it stand on the third spot of the top brands on Facebook in India. On their page, you’ll find everything from creative promotional material to cheeky contests to interesting content around tentpole events. Although the page doesn’t offer a lot of video content, their frequent contests are enough to keep the audience engaged.
They post a variety of content on their page which ranges from promotional material to informative material in the form of posters and short videos. They also host various contests around their products and services alongside creating content for relevant tentpole events. They keep in touch with their audience by reply to their comments which are either complaints or queries.
The page is used for the frequent service updates and promoting the current advertising campaigns in the form of posters and short videos. Their content is well segregated with the use of specific hashtags. Every service is bound to have complaints and queries on a regular basis and consumers today are using these social media platforms to reach out the brand. Uber India tries to resolve the complaints and answer the queries by actively replying to the comments on their posts.
On their page, you will not only find promotional material around their various products but also posts content that highlights their diverse sponsorship and brand associations. More recently they have upgraded their video content to suit the social media audience and are creating short hair tutorial videos which subtly integrates their products. With every new product, they launch a dedicated campaign that highlights the product features and also informs the consumers on its proper usage.
On their page, you will find promotional content that updates the consumers about new product launches and features. The beautiful automobile imagery drives a lot of engagement amongst their fan base. They also create content that covers the various events that the brand is either a part of or a host. They have embraced the boom of video content on social media quite well by creating short intriguing videos that follow some sort of series.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!