Since the very inception of Twitter, the platform has been majorly used by individuals to express their opinions and ideas on anything and everything happening around the world. As the platform grew popular, more and more brands started using Twitter to maintain a healthy communication with their current and potential consumers. Therefore, it is now the go-to platform for on-the-go communication with fans which in turn leads to an increased brand exposure.
Quality content is of utmost priority for any brand that has a digital presence. What counts as quality on Twitter? Here in this blog, we will list out the top 10 brands on Twitter in India (based on ‘Total Followers’) who are maintaining the quality standards well and are able to engage with their consumers creatively.
Dreaming of a drive down South? The East Coast Road awaits your arrival! Let’s get to the next round of #SRTWithSBI #SapnowaliRoadTripWithSBI#SBI #StateBankOfIndia #AutoLoans #SBIAutoLoans #CarLoans #SBICarLoans #SummerRoadTrip pic.twitter.com/Xi7uCqliGG
— State Bank of India (@TheOfficialSBI) June 4, 2018
State Bank Of India is an Indian multinational, public sector banking and financial services company. It is the largest bank in India with a 23% market share in assets, besides a share of one-fourth of the total loan and deposits market. Considering how big the organization is in the banking sector of India, they have made evident efforts to build and stay connected to their digital audience.
With more than 3.36 million followers on Twitter, SBI has taken the first spot in this list of top brands on Twitter in India. On looking at their Twitter feed, you will find a mix of promotional and informational content. They also hold Twitter contests to keep their audience engaged along with re-tweets of anything that is relevant to the Indian banking industry.
YES BANK will never call you and ask to share your confidential data like your debit/credit card number, PIN, password or OTP. If you receive any such calls, NEVER share your details and say #YEStoSecureBanking https://t.co/FlY7MUyv2G pic.twitter.com/yBcss8M8I9
— YES BANK (@YESBANK) May 31, 2018
YES Bank is India’s fourth largest private sector bank, founded by Rana Kapoor and Ashok Kapur in 2004. It is a “Full Service Commercial Bank”, and has steadily built a Corporate, Retail & SME Banking franchise, Financial Markets, Investment Banking, Corporate Finance, Branch Banking, Business and Transaction Banking, and Wealth Management business lines across the country. Despite being a seemingly boring industry for the social media audience, YES Bank has been able to stay connected with their consumers by growing their Twitter base to 3.35 million followers to date.
This makes it stand on the second spot of the top brands on Twitter in India. On their feed, they post content which promotes their various services, keeps the audience informed about anything that is relevant to the banking industry and any updates regarding their new initiatives and partnerships. They regularly make re-tweets of informative content from relevant Twitter accounts.
Hi All, we have updated Ridlr app with the new BEST ticket and pass prices and routes. Kindly update the app to continue travelling.
In case of any queries, please feel free to reach our customer support on the toll-free number- 18001213233 and email- firstname.lastname@example.org#Mumbai pic.twitter.com/RPLjESyFfX
— Ridlr Mumbai (@RidlrMUM) April 13, 2018
Ridlr is an Indian public transport commuting and ticking app. It was founded in 2012. Ridlr allows commuters to access real-time information about the various modes of transportation. It also books tickets and tokens through the app with digital money. Since this application is targeted at the digital-savvy consumers, having a strong digital base their brand exposure is imperative. Today the Ridlr Mumbai Twitter account boasts a follower base of more than 3.12 million people which makes it stand on the third spot of the top brands on Twitter in India.
Apart from product updates and promotional material, their Twitter feed is specially dedicated to spreading public transport information be it in the form of daily traffic updates, commute issues, and other relevant news. Since these daily transport updates come majorly from daily commuters, Ridlr Mumbai actively finds such tweets and retweets them to keep their large audience well informed.
— airtel India (@airtelindia) June 3, 2018
Airtel is an Indian global telecommunications services company. It operates in 16 countries across South Asia and Africa. Airtel provides GSM, 3G, 4G LTE and VoLTE mobile services, fixed line broadband and voice services depending upon the country of operation. It is the largest mobile network operator in India and the third largest in the world with over 429 million subscribers. With more than 2.43 million followers, Airtel India stands on the fourth spot of the top brands on Twitter in India.
On their feed, they constantly post promotional material, interesting in the form of short videos. Unlike the usual norm of just using text and images, Airtel heavily focuses on promotions via video content that is natively uploaded to Twitter. They also keep their audience engaged by holding various kinds of contests. You’ll find more tweets than retweets on their Twitter feed.
— Reliance Mobile (@RelianceMobile) October 31, 2017
Reliance is one of the leading telecommunications company in India. It is a subsidiary of Reliance Anil Dhirubhai Ambani Group. The services it provides include GSM (Voice; 2G, 3G, 4G), fixed line broadband and voice, and Direct-To-Home (DTH), depending upon its areas of operation in India. Over the years, the company has made evident efforts to build their digital audience and with more than 2.42 million followers, it stands on the fifth spot of the top brands on Twitter in India.
On their feed, you will mostly find promotional content of their current and upcoming services. They use both images and gifs to communicate with their audience. At the time, the classic text tweet strategy is also used by Reliance Mobile to convey their brand message. With a good mix of text, image and video content they promote their services as well as cover tentpole event wishes to connect with their audience.
Shop before it stops! As prices come crashing during #BigShoppingDays, make sure you pile up your cart. Offers available for limited time.
— Flipkart (@Flipkart) May 14, 2018
Flipkart is a leading Indian electronic commerce company which was founded by Sachin Bansal and Binny Bansal in 2007, the company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products. Considering their massive success in the Indian e-commerce market, their digital audience has continued to grow steadily ever since its inception. Today they boast a huge follower base of 2.07 million people and stand on the sixth spot of the top brands on Twitter in India.
Their tweets majorly cover their frequent promotional campaigns which pertain to new offers, product launches, sale/discounts and more. They are known for creative campaigns, thus their content is very eye-catching in the form of bright image posters, gifs, and short videos. With their innumerable brand tie-ups, you’ll also find a lot of retweets from other brands and their other Flipkart accounts as well.
Show what you’re made of.
Discover the latest BMW #MPerformance Accessories and enhance the dynamic sportiness of your BMW.
— BMW India (@bmwindia) May 22, 2018
BMW India is a subsidiary of the BMW Group. Its facilities include a manufacturing plant in Chennai which was built in 2007, a parts warehouse in Mumbai, a training center in Gurgaon, NCR, and a network of dealerships. BMW India manufacturers BMW, MINI, and BMW Motorrad. Considering their high dominance in the luxury automobile industry, they have ensured a well maintained digital audience in order to stay connected with them.
With more than 1.95 million followers, it stands on the seventh spot of the top brands on Twitter in India. A major chunk of the tweets on their feed are promotional in nature. They use high definition eye-pleasing posters of their magnificent BMW cars to create a buzz around product features and added services. Almost all their tweets have a clear call-to-action which drives the audience to their website.
Get incredible colours and clarity with the sAmoled Infinity Display in the new Samsung #GalaxyA6 and #GalaxyA6Plus. #ExperienceTheAmazing with the unmatched cinematic viewing that is truly immersive. https://t.co/K7JR51w8xH pic.twitter.com/fmMVLQijO5
— Samsung Mobile India (@SamsungMobileIN) June 1, 2018
Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean business conglomerate. In India, Samsung has a massive dominance over the smartphone market and considering that brand value, its digital audience has grown significantly over the years. With more than 1.75 million followers, it stands on the eight spot of the top brands on Twitter in India.
With their new product launches every now and then, most of the Samsung Mobile India tweets are promotional in nature be it in the form of advertising posters or short videos. A lot of their tweets are also very informative as they have created ample video content that explains the usage of the various new features on their smartphones. Sometimes they also hold creative Twitter contests using specific hashtags in order to keep their audience engaged. Since a lot of Indian YouTubers use their products for unboxing and reviews, they support them by frequently retweeting their content as well.
— Kerala Tourism (@KeralaTourism) May 24, 2018
Kerala Tourism is a major government ministry under Kerala Government. It is a prime regulatory agency that overviews and supervises entire tourism activities of the state. Kerala Tourism is ranked as one of the fastest growing tourism industry in the country and the ministry has been often adjudged as the key department that aggressively worked on to make Kerala Tourism into Top 100 Superbrands. Considering its rapid growth, it is not surprising to see a total Twitter follower base of more than 1.69 million.
Thus, it stands on the ninth spot of the top brands on Twitter in India. Their Twitter feed is absolutely delightful for any travel freak as it is filled with scenic images of various places in Kerala. Apart from these image tweets, they also post short videos and blog links that give more insights into the tourists planning to visit Kerala. They have strategically allocated specific hashtags for different kinds of content on their feed which denotes consistency and ease of discoverability.
— OnePlus India (@OnePlus_IN) May 29, 2018
OnePlus is a Shenzhen based Chinese smartphone manufacturer. The company officially serves 38 countries and regions around the world. Over the years they have released numerous smartphones, amongst other products. India is one big market for OnePlus smartphones and each product launch is accompanied by a massive launch campaign. With the success of their products in India, they have managed to garner a huge digital audience base as well. With more than 1.53 million followers, it stands on the tenth spot of the top brands on Twitter in India.
On their feed, you will find promotional material showcased in a creative manner. Alongside the generic ad poster and video promos, they also post updates from their launch events across the globe which includes the consumers themselves. The tweets are a good mix of promotions, retweets of YouTubers that support their content, highlights from their plethora of events held worldwide and interesting contests.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!