In today’s world, digital media is rapidly evolving and everyone is trying to adapt to it be it individuals, brands, and even celebrities. Every celebrity wants to maintain their fandom and ensure that it keeps growing. Social media platforms like Facebook enables a celebrity with the opportunity to interact with their fans regularly, reach out to new people and showcase their work in a creative manner.
As now celebrities are projecting themselves as brands, Facebook presence becomes a very essential element of their digital media marketing strategy. Here we will list the top 10 celebrity pages on Facebook in India to understand how celebrities are successfully using this platform to grow and maintain their fandom.
Her page is one of the most well-maintained pages as you can find each and every update that is happening in her life regardless of her career projects. The posts vary from movie/tv show promotions, philanthropic work, brand endorsements, events, tours and general life updates. Her intention is to always keep her fans updated and also engage with them through her posts. For some tentpole events, she has also uploaded video content to maintain content variety. All in all Priyanka’s world domination plan is reaping good results through her digital presence on Facebook.
People love him for his outstanding performances and thus have showered him with support on his Facebook page which boasts a huge fan base of 37 million. His posts are all around the cricket matches that he and his team have been involved in be it the national team matches or the IPL matches. He has maintained a good balance between the career update posts and promotional posts which are his brand tie-ups and endorsements. He likes to keep his fans updated not only via generic posts but also through short video content including live videos.
On his page, you will majorly find posts which are in some way or the other promotional in nature. For his upcoming movie releases or TV appearances, he makes elaborate multiple posts in the form of posters and video content. Every once a while he also gives an unfiltered peek into his daily life with raw images. He also includes posts that showcase his brand endorsements and other initiatives of which he is a part of. For most of his posts, he tries to keep the captions casual and sometimes even quirky so that it breaks the monotony of formal communication with his fans.
Apart from the usual promotional stuff of her current and upcoming movie projects, Deepika posts a lot of fashion-centric content considering her past modeling career and a interest towards fashion. She is a part of various events worldwide and is always traveling for her work. All of that is reflected on her Facebook feed where all her fans flock together to shower their affection towards her. Every once a while she also posts content around her brand endorsements and other initiatives that involve her. When it comes to video content, it is majorly restricted to movie promotional videos and brand campaigns including a few live videos as well.
Unlike other celebrities who manage to update around their project promotions and releases, Amitabh Bachchan has been a blogger for almost a decade without break. He has continued to post every day on Facebook in the form of a journal with is decked up with images and sometimes videos but mainly his insightful words that is a mix of Hindi and English. In this way, he has managed to build a strong connection with his fans by sharing his daily life, quite literally. It is refreshing to see a celebrity share meaningful content rather than just something that is of promotional nature.
Over the years, Honey Singh has given some major chart-buster hits in Bollywood movies and also released his albums which did really well. So his Facebook page filled with such updates. A lot of his posts are also about his general lifestyle which helps the fans to see an unadulterated side of him. He also doesn’t shy away from jumping on the latest Facebook trends and shares posts which resonates with him. Apart from that, he keeps experimenting with the Facebook Q&A feature and live videos.
With more than 28 million people following him, he stands on the seventh spot of the top celebrity pages on Facebook in India. Despite having retired from cricket, Sachin still has a lot to share with his fans. He constantly makes posts supporting other players and showcasing content regarding brands and causes that he is attached to. A lot of his posts are just a general peek into his daily life which may or may not be eventful in nature be it in the form of images or short videos.
On his page, alongside the usual promotional material of his current and upcoming projects, he also posts unfiltered content which features his friends and family using some meaningful captions. Since he is also the owner of an IPL team KKR, his page has the best of both worlds that is Bollywood and Cricket. With a healthy mix of brand-oriented content, promotions and random selfies, SRK is definitely making waves in the digital space as well. When it comes to video content on his page, it is mostly related to his brand endorsements, movie promotions and other initiatives that he is a part of.
On her page, you will find posts showcasing everything that is happening in her life, professionally and personally. She has been touring the world for her concerts and her Facebook page always has those events timely listed out for her fans to attend. She also shares snippets of her performances in the form of short videos. She also doesn’t miss to address her fans with heartfelt messages during various tentpole events.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!