With the worldwide adoption of the internet and social media, a lot of industries have revolutionized. Fashion (especially clothing) is one such industry which has seen a lot of disruption considering that it is a highly image-driven industry. Today on social media platforms like Facebook, you will find innumerable images and videos showcasing retail fashion products which are being wholeheartedly liked, shared and commented on.
As consumers, our appetite for fashion is quite large and it is highly imperative for retail fashion brands to have a digital presence with the goal of increasing sales as well as initiating discussions around their products. In this blog, we will find out about the top 10 clothing brands on Facebook in India which is ruling this highly competitive market by coming up with innovative strategies to grow and retain their consumers.
On their page, you will find visually appealing promotional material that showcases their current and upcoming collections. They often collaborate with celebrities to create special collections and that is extensively featured on their Facebook page. As far as video content is concerned, they post short promotional videos which feature both models and celebrities be it national or international. They segregate their page content with specific hashtags catering to each collection.
The brands digital advertising strategy has always been very creative and that reflects on their Facebook feed as well. Apart from posting the general promotional/update/offer material, they have collaborated with all sorts of artists to create personalized Levi’s products with them which are showcased in the form of short videos. Since they heavily invest in sponsored events as well, you’ll find highlights of that too. Despite having their own dedicated website to shop products online, it’s interesting to see that the Shop tab of the Facebook page has also been utilized by the brand to feature some of their best selling products.
With more than 6.3 million followers, it stands on the third spot of the top clothing brands on Facebook in India. Apart from the usual promotional material which showcases their clothing collections by models, they also involve in collaborations with celebrities and magazines. From product/store launches to behind the scenes action to marketing events, you will find everything on their Facebook page. They also create content around relevant tent-pole events which seamlessly integrate their products.
With more than 3.8 million followers, Mufti Jeans stands on the fourth spot of the top clothing brands on Facebook in India. On their page, you will mostly find product shots showcased by models and in-store images which are present across the country. Occasionally they also post short video content to keep their consumer updated with their upcoming collections.
Today their Facebook page boasts a fan base of more than 3.1 million people which makes it stand on the fifth spot of the top clothing brands on Facebook in India. Their feed can be easily regarded as a product lookbook as you’ll find numerous posts that feature their products (majorly apparels) by models alongside announcements of their new store launches across the country. In order to keep their audience engaged, they also host contests on a frequent basis. It is good to see that the people reaching out to them in the comments section of their posts are actively replied to.
Their strategy on Facebook is to showcase their products in a visually appealing way, inform the consumers about all offers and hold contests to keep them coming back. Every once in a while you will also find them post content which features your favorite celebrities donning their products in their everyday lives. Every campaign is accompanied by a specific hashtag which makes their page content well segregated. In order to make optimum use of the page, they have featured some of their best-selling products on the Shop section. Engagement being key on the platform, the brand tries to reply to as many comments as possible.
Today their Facebook page boasts a fan base of 1.5 million people which makes it stand on the seventh spot of the top clothing brands on Facebook in India. On Facebook, the brand not only showcases its collections via model photo shoots and videos but also gives highlights of the fashion events that they are a part of. They also impart fashion knowledge, tips, and tricks by sharing blog posts on their page.
Today they have a Facebook audience of more than 1.3 million people which makes it stand on the eight spot of the top clothing brands on Facebook in India. Their page showcases products from their current and upcoming collections either worn by models or celebrities. For various advertisement campaigns, they have used cricketers and celebrities which gives their posts a lot of digital mileage. Every once in a while you will also find contests being held on the page and that is always a great way to keep your digital audience engaged.
With more than 884K followers, it stands on the ninth spot of the top clothing brands on Facebook in India. Their approach to social media marketing is slightly different than other retail brands. Apart from just showcasing their products with visually appealing posters and short videos, they also post other content like music that aligns well with their brand voice. With various interesting contests being held on a frequent basis along with replies to comments, they page engagement is well maintained.
Their Facebook page has more than 865K followers which makes it stand on the tenth spot of the top clothing brands on Facebook in India. On Facebook, the brand’s strategy is only to simply promote their products but also share interesting content like their own memes, fascinating facts, contests and anything else that is currently trending on social media. This is a good way for a brand to exponentially increase their audience reach and engagement.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!