ListsTop 10 Clothing Brands Pages On Facebook In India

Shruti Sen6 months ago

With the worldwide adoption of the internet and social media, a lot of industries have revolutionized. Fashion (especially clothing) is one such industry which has seen a lot of disruption considering that it is a highly image-driven industry. Today on social media platforms like Facebook, you will find innumerable images and videos showcasing retail fashion products which are being wholeheartedly liked, shared and commented on.

As consumers, our appetite for fashion is quite large and it is highly imperative for retail fashion brands to have a digital presence with the goal of increasing sales as well as initiating discussions around their products. In this blog, we will find out about the top 10 clothing brands on Facebook in India which is ruling this highly competitive market by coming up with innovative strategies to grow and retain their consumers.

Converse

Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. Their shoes are distinguished by a number of features, including the company’s star insignia, the All-Star rubber sole, smooth rounded toe, and wrap-around strip. In addition to apparel and footwear, the company sells other items through retailers in over 160 countries. With more than 44.5 million people liking their page, Converse stands on the first spot of the top clothing brands on Facebook in India.

On their page, you will find visually appealing promotional material that showcases their current and upcoming collections. They often collaborate with celebrities to create special collections and that is extensively featured on their Facebook page. As far as video content is concerned, they post short promotional videos which feature both models and celebrities be it national or international. They segregate their page content with specific hashtags catering to each collection.

Levi’s

Levi’s is a privately held American clothing company known worldwide for its brand of denim jeans. Their range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals around the world to express their personal style. Being one of the world’s largest apparel companies and a global leader in jeans, Levi’s as a brand has made elaborate efforts to maintain a strong foothold in the digital space. With more than 25.6 million followers, it stands on the second spot of the top clothing brands on Facebook in India.

The brands digital advertising strategy has always been very creative and that reflects on their Facebook feed as well. Apart from posting the general promotional/update/offer material, they have collaborated with all sorts of artists to create personalized Levi’s products with them which are showcased in the form of short videos. Since they heavily invest in sponsored events as well, you’ll find highlights of that too. Despite having their own dedicated website to shop products online, it’s interesting to see that the Shop tab of the Facebook page has also been utilized by the brand to feature some of their best selling products.

United Colors Of Benetton

United Colors Of Benetton is a global fashion brand based in Ponzano Veneto, Italy. The name comes from the Benetton family, who founded the company in 1965. Benetton has a network of about 5,000 stores in the main international markets. Considering their massive brand presence across the globe, they have used the social media space to build and maintain communities around their products.

With more than 6.3 million followers, it stands on the third spot of the top clothing brands on Facebook in India. Apart from the usual promotional material which showcases their clothing collections by models, they also involve in collaborations with celebrities and magazines. From product/store launches to behind the scenes action to marketing events, you will find everything on their Facebook page. They also create content around relevant tent-pole events which seamlessly integrate their products.

Mufti Jeans

Mufti Jeans is a pan India company that has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirts, shorts, joggers, outerwear, blazers and some accessories also. Since the core belief of the brand is innovation and originality thereby giving its customers a product that is ‘different’, their products eventually garnered the attention of Bollywood celebrities and later the world. This led to the brand’s good standing in the digital space today.

With more than 3.8 million followers, Mufti Jeans stands on the fourth spot of the top clothing brands on Facebook in India. On their page, you will mostly find product shots showcased by models and in-store images which are present across the country. Occasionally they also post short video content to keep their consumer updated with their upcoming collections.

U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body of the sport of polo in the United States. They provide consumers with branded apparel, accessories, luggage, watches, shoes, small leather goods, eyewear and home furnishings. Products are available in more than 135 countries at independent retail stores, department stores, and U.S. Polo Assn. brand stores. Their global dominance over the years has led to a growing digital audience as well.

Today their Facebook page boasts a fan base of more than 3.1 million people which makes it stand on the fifth spot of the top clothing brands on Facebook in India. Their feed can be easily regarded as a product lookbook as you’ll find numerous posts that feature their products (majorly apparels) by models alongside announcements of their new store launches across the country. In order to keep their audience engaged, they also host contests on a frequent basis. It is good to see that the people reaching out to them in the comments section of their posts are actively replied to.

Jack & Jones

Jack & Jones is one of the leading European producers of menswear offering a carefully curated selection of fashion-forward apparel, accessories, and footwear. With more than 1000 stores across 38 countries, the brand has carved an indomitable niche for itself and continues to build fashion inroads across the globe. Within India, currently, the brand stands proudly at 69 exclusive brand outlets and a whopping 221 shop-in-shop. Their Facebook digital audience is as high as 2.2 million people, making it stand on the sixth spot of the top clothing brands on Facebook in India.

Their strategy on Facebook is to showcase their products in a visually appealing way, inform the consumers about all offers and hold contests to keep them coming back. Every once in a while you will also find them post content which features your favorite celebrities donning their products in their everyday lives. Every campaign is accompanied by a specific hashtag which makes their page content well segregated. In order to make optimum use of the page, they have featured some of their best-selling products on the Shop section. Engagement being key on the platform, the brand tries to reply to as many comments as possible.

Van Heusen

Van Heusen in India is an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle. It is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. Van Heusen gives corporate leaders a fashion edge to make a powerful impact in all spheres of life. The brand strives to support them in their life’s moments – be it work, play or celebration – providing inspiration and guidance through our fashion expertise. They are constantly reinventing corporate dressing – making it more exciting, innovative and fashionable.

Today their Facebook page boasts a fan base of 1.5 million people which makes it stand on the seventh spot of the top clothing brands on Facebook in India. On Facebook, the brand not only showcases its collections via model photo shoots and videos but also gives highlights of the fashion events that they are a part of. They also impart fashion knowledge, tips, and tricks by sharing blog posts on their page.

Manyavar

Manyavar is a men’s ethnic wear brand founded by Entrepreneur Chandani in 1999 under his company Vedant Fashions. It offers Sherwanis, Kurtas and Indo-western wear for men. Over the years, the brand has expanded to over 350 stores across 180 cities in India and abroad. With their frequent campaigns and sponsorships, the brand has created a good standing in the Indian ethnic menswear market.

Today they have a Facebook audience of more than 1.3 million people which makes it stand on the eight spot of the top clothing brands on Facebook in India. Their page showcases products from their current and upcoming collections either worn by models or celebrities. For various advertisement campaigns, they have used cricketers and celebrities which gives their posts a lot of digital mileage. Every once in a while you will also find contests being held on the page and that is always a great way to keep your digital audience engaged.

The Roadster Life

The Roadster Life is a private label apparel brand that is owned by Myntra Designs Pvt. Ltd, a wholly owned subsidiary of Flipkart. Aimed at the urban style conscious men and women, Roadster has been able to keep up with the ever-changing fashion landscape of the country. Roadster has been reinventing, reimagining and reviving its collections, season after season and as much importance are given to growing their own digital identity as well.

With more than 884K followers, it stands on the ninth spot of the top clothing brands on Facebook in India. Their approach to social media marketing is slightly different than other retail brands. Apart from just showcasing their products with visually appealing posters and short videos, they also post other content like music that aligns well with their brand voice. With various interesting contests being held on a frequent basis along with replies to comments, they page engagement is well maintained.

Dixcy Scott

Dixcy Scott was founded in 1982 by Shri Prem Prakash Sikka, with a vision to create a strong brand that caters to all the segments in the hosiery market. With the drive to create innovative products that are economically priced, DIXCY has evolved from being an innerwear brand to a lifestyle brand over the last 32 years. Through celebrity endorsement with the style icon, Salman Khan Dixcy is now one of the most successful innerwear brands in India.

Their Facebook page has more than 865K followers which makes it stand on the tenth spot of the top clothing brands on Facebook in India. On Facebook, the brand’s strategy is only to simply promote their products but also share interesting content like their own memes, fascinating facts, contests and anything else that is currently trending on social media. This is a good way for a brand to exponentially increase their audience reach and engagement.

 

Shruti Sen

I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!

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