Since the inception of the Internet, traditional media outlets have tried to use innovative ways to make use of its vast information base. For radio stations, increasing awareness and extending their brand is not very easy just by using traditional media. The internet comes into the picture now with its various social media platforms like Facebook. Facebook has an interactive ability and supports an online community. Thus, radio stations have now begun to use this platform to grow their audience base. Let’s find out how.
Here in this blog, we will find out the Top 10 FM Channel Facebook pages that hail from India and how they are using this social media platform for optimum promotions.
Radio Mirchi is one of India’s biggest and most popular radio channel. On Facebook also they have a huge presence with more than 3.7 million Likes. They cater to this large audience by constantly promoting their top shows with the help of images, gifs, and videos. Mirchi Top 20 is one of their most popular show and its promotion is carried out quite well on their Facebook page as well. Apart from that, they also organize various kinds of events across the country and feature it on their page for promotions.
Radio City is yet another popular radio channel that hails from India and has a huge presence on Facebook with more than 3.4 million Likes. On their page apart from promotions of their regular and popular shows, they also feature trending content so that they can engage more audience and keep them interested in their content.
The page also showcases some behind the scenes content of their popular RJs. There’s another page of Radio City called Planet Radio City with more than 1 million Likes. This second page features content from their digital vertical that is radiocity.in.
The News Services Division (NSD) of All India Radio disseminates news and comments to listeners in India and abroad. From 27 news bulletins in 1939-40, AIR today puts more than 651 bulletins daily around 55 hours in 91 languages/dialects in the Home, Regional and External Services.
This Facebook page has an audience of more than 3.3 million and majorly focuses on news content. Their aim is to keep their audience updated with anything major that is happening around the world.
Red FM believes in only playing superhits and nothing else. They are the ‘station of expression’ giving their listeners a platform to voice their opinions. With the best RJs and superhit music, Red FM promises pure entertainment.
Here on Facebook with an audience of more than 2.4 million, their aim is to keep entertaining the fans and also listen to what they have to say. On their Facebook page, you will find them create social media specific content from memes to video in order to keep their audience entertained.
Suryan FM is the first Tamil private radio channel in Tamil Nadu. Their Facebook presence is more than 1.1 million. The page features various kinds of content from cinema to news.
Every once in a while a post regarding something that is trending can also be found. They also blog regularly on their digital vertical that is Suryan FM.in and then use the Facebook page for further distribution and promotion.
92.7 BIG FM, India’s No. 1 FM Station with a presence spanning across 61 cities. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment.
Within a short span of time, with distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead. Their Facebook page has more than 9.6 Lakh Likes and features content around their popular shows and RJs.
Club FM is a private FM radio station for the state of Kerala in India, operated by the Mathrubhumi in Kerala, specializing in popular music throughout the day. The FM radio transmits 24/7 entertainment, songs, and public awareness information.
Their Facebook page has more than 6.9 Lakh Likes and the major content that is featured here are in the regional language that promotes their shows and RJs.
Fever FM is yet another famous radio channel that hails from India. Their Facebook page has more than 6.8 Lakh Likes. The content featured on their page majorly revolves around something that is trending, their popular shows and RJs. You will find them create interesting content around various tentpole events on their Facebook page.
94.3 MY FM was first launched on 28th May 2006. It is the Radio Division of Dainik Bhaskar Corporation Ltd. Their Facebook page has an audience of about 5 Lakh.
On their page, they post content related to their famous shows and awards that they have been hosting. They also create content around tentpole topics round the year.
Radio Mango 91.9 is an FM network from Kerala, India, operated by the Malayala Manorama Co Ltd in Kerala, specializing in popular music throughout the day.
Their Facebook page caters to an audience of about 4.3 Lakhs. They promote their radio shows and features their RJs on the Facebook page apart from also showcasing anything that is currently trending.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!