With the world becoming more and more digitally evolved, audience behavior in terms of media consumption is also rapidly changing. The digital world has changed the way that daily activities and routines are experienced. Therefore, it is essential for traditional media to adapt to new media in order to have a greater impact and audience reach.
Today, traditional media on its own cannot lure the audience into consumption. It needs to take help from digital media platforms such as Facebook to provide content in a digitally acceptable way for their audiences to consume content on the go.
Here in this blog, we will list down the top 10 media pages on Facebook in India (based on total ‘Likes’) which are doing a great job at showcasing their content digitally and eventually driving more engagement.
This makes it stand on the first spot to the top media pages on Facebook in India. The strategy for growing their page is simple – to ensure that news reaches the digital savvy audience as it happens. They daily upload snippets of video content that is being aired on the channel and also blog posts from their website and other sister Facebook pages. It is important to note that the language used to communicate with them is in Hindi and not English. This ensures that they reach all kinds of Indian audience, especially those who are not adept with the English language.
On their page, they ensure that the audience is updated with the latest happenings in the country and around the world either in the form of short videos or blog posts from their website. They rely heavily on video content and have organized it pretty well into various playlists that focus on different categories of content. Like most other news pages on Facebook, they majorly communicate in Hindi for the ease of audience understanding.
They have grown their Facebook fan base fantastically well with about more than 13.8 million people and thus stand at the third spot on the top media pages on Facebook in India. On their page, the major posts are blog links from their website on the latest news. Despite being a newspaper, they also focus on video content which is related to news. Some video content is natively uploaded on Facebook while some are video links that lead to their website. Using Hindi as their main language of communication, the page is able to engage audiences and start discussions around the news topics.
The posts on their page are majorly blog posts from their website. Sometimes they do post short video content as well that is either episodic in nature, animated or just anything that is newsworthy. For easier understanding of the audience, their content is always posted in the Hindi language. Unlike most media pages, Dainik Bhaskar also posts image content which is designed in the form of news posters that enhances engagement and shareability.
This makes it stand on the fifth spot of the top media pages on Facebook in India. On their page, you will find a variety of content in the form of image, video, and website blog posts.
When it comes to video content, they have experimented with various kinds of episodic content be it web series or something around tentpole events. Their content is well organized into playlists in the Videos tab for easier consumption. As their content is majorly focussed towards the youth of India, their posts drive a lot of engagement and audience reach. You will also find some cross-posted content from their secondary pages such as the ‘The Zoom Studios’.
On their page, you will find the promotional content of their current and upcoming TV shows in the form of image posters, gifs, and short video snippets. While some of their video content are just promos that are also being aired on TV, while some are created especially for their digital audience to interact with. A lot of their posts are created in a way to boost engagement in the form of comments and shares.
On their page, they promote their current and upcoming shows in the form of images and videos. The image posts are majorly glimpses/moments from the popular MTV (India) TV Shows which urge the audience to share their opinions in the comments section. And as long as video content is concerned, they have segregated into various categories, organized into playlists. Some of these videos are snippets from the TV show while some a created specifically for their digital audience.
This makes it stand on the eight spot of the top media pages on Facebook in India. On their page, you will majorly find content related to the Indian entertainment world and other light-hearted viral content in the form of memes, website blog posts, and short videos. They also cross-post a lot of viral content from other popular Facebook pages. All in all NTD India is a fun community of light-hearted content that is bound to keep you entertained.
On their page, they post news content of every category as it happens in the form of website blog posts, images, and short videos. Apart from having news related videos, Times Of India also creates episodic content which is specifically created for their digital audience. Considering the massive reach of the page, a lot of audience engagement is seen on their posts.
On their page, they post news content from every category usually in the form of website blog posts. At times they also post video content which is a quick overview of the latest news of which is going on live on their channel. Like most other news pages on the platform, Zee News also communicates with their audience in the Hindi language so that it is easier to understand for those who are not well versed in the English language.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!