There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy.
In order to maintain their YouTube presence, brands can either use the platform as a repository for their commercials or engage their audience in original series content like other YouTubers. The most successful brands have found a way to develop YouTube videos and series that extend the branded experience.
Let’s find out the top 10 most popular brand channels on YouTube in India that are using the platform to not only grow their audience but also give them a unique experience.
Just like it’s dominating market share, Apple has maintained a global presence on YouTube as well. The platform is mainly used to showcase it’s newly launched product and uses through innovative advertising. Its Indian channel features a variety of content segregated into different content buckets which pertain to their products. In their most recent campaign, Apple has launched a series of short advertisements on ‘How to shoot football on iPhone X’. This is a great example of how to integrate the current events (i.e. FIFA World Cup) with their products. With more than 1.4 million subscribers, Apple India stands on the first spot among the top most popular brand channels on YouTube in India.
On their YouTube channel, discover the latest Samsung brand stories, events, innovative technologies, and more. The homepage is neatly segregated into playlists which feature videos from each of their various product categories. For each product launch, the brand creates a series of videos for their campaign accompanied by a specific hashtag. With more than 1.3 million subscribers, Samsung India stands on the second spot among the top most popular brand channels on YouTube in India.
Ever since it’s launch in India, it has attracted the attention of Indian consumers for its range of smartphones. With that, they have been able to build a good enough digital audience for their Indian YouTube channel. On their channel, they feature a variety of advertisements under each campaign for a product launch. Their advertisements often feature their celebrity brand ambassadors who are either from Bollywood or Cricket. This gets their videos to trend very quickly. With more than 1.2 million subscribers, OPPO stands on the third spot among the top most popular brand channels on YouTube in India.
On the channel, they mainly feature their new product advertisements and videos specially created for the digital audience. A lot of their videos feature Indian celebrities from all walks of life which makes their content even more appealing. Apart from just featuring their own videos, the brand also ensures that it gives the due limelight to the other channels/creators unboxing/reviewing their products on their homepage. With more than 1.04 million subscribers, OnePlus India stands on the fourth spot among the top most popular brand channels on YouTube in India.
Initially, Netflix started with just showcasing their international content to their Indian vertical but now they have strategized towards creating localized original content as well which has a global appeal. This has led to a massive growth in its Indian subscriptions and popularity. On their Indian YouTube channel, they simply feature teasers and trailers of their current and upcoming content be it regional or not. With more than 828K subscribers, Netflix India stands on the fifth spot among the top most popular brand channels on YouTube in India.
On their channel, they majorly feature their advertisements pertaining to offers, discounts, sales and product launches. Each of their campaigns comes with a series of short videos that are implemented over a period of time. Most of their advertisements end up trending on social media due to its uniqueness and emotional element. With more than 608K subscribers, Amazon India stands on the sixth spot among the top most popular brand channels on YouTube in India.
On their Indian YouTube channel, they feature their TV advertisements, updates from the world of Vodafone and other ZooZoo related promotional material. You will also find a lot of digital-specific content on their channel which smoothly integrates their current marketing plans. With more than 560K subscribers, Vodafone India stands on the seventh spot of the top most popular brand channels on YouTube in India.
On their channel, they feature their advertisements under various campaigns. They have also posted some how to style videos which guide the users with their app functionality. Their advertisements are not always directly related to their products as they also have a series of videos which focuses on various initiatives that the brand has been a part of. With more than 503K subscribers, Airtel India stands on the eight spot of the top most popular brand channels on YouTube in India.
On their YouTube channel, they feature advertisements and announcements regarding offers, discounts, and sales. They also have series content which ranges from what to wear to collaborations. With more than 489K subscribers, KOOVS stands on the ninth spot of the top most popular brand channels on YouTube in India.
On their Indian YouTube channel, they feature advertisements and other content that is powered by them. For most of their campaigns, they rope in some or other celebrity which adds to the popularity. On their homepage, their videos are segregated into playlists which cater to a particular product. With more than 468K subscribers, Vivo India stands on the tenth spot of the top most popular brand channels on YouTube in India.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!