A perfect digital community allows it’s audience to share all sorts of content including music. Facebook is one such platform which helps create and maintain digital community through its plethora of pages which are focussed on numerous categories. Just like any other brand or celebrity even musicians and record labels need this platform to boost their audience engagement and reach on digital.
The Indian music industry comprises of various leading musicians, independent and commercial record labels who are looking to showcase and promote their content to the digital audience. Here in this blog, we will be listing out the top 10 music pages on Facebook in India which is making the optimum use of the platform to further grow in this digital era.
On the page, their strategy is to drive as many promotions for their music and film content as possible. You will often find them post teasers and promo in the form of well-designed posters and short videos. Although they don’t post full music videos on their page, the short promos are enough to drive engagement on the page. Alongside tentpole events related content, they also go live with musicians that are part of their music catalog in order to keep the audience entertained and engaged.
The posts on their page vary from promotional content to tentpole events in the form of posters and short videos. Just like other record labels, T-Series also doesn’t post full music videos on Facebook. A lot of their posts are related to various milestones that their music catalog has been achieving over the years. Apart from these, there are some live videos and web-exclusive content as well on their page. The label is known for introducing new musicians to release their singles and albums, so the page also features updates regarding that.
On their page, you will find posts related to celebrities be it from the south Indian film industry or Bollywood alongside music content. Their major focus is on south Indian music since that is the main interest of the channel. They do upload full music videos on their Facebook and create some content which is web exclusive. Some of their posts also feature celebrity gossip and wishes for tentpole events.
Since this page is dedicated to A.R Rahman, you will find all updates from his life be it new music, lifestyle, tours and general photoshoots. There is not much video content to be found here but the ones that do exist are priceless snippets from his concerts around the globe. All in all this page depicts Rahman’s insane fandom that is always supportive of his musical pursuits.
On the page, they feature promotional content of their existing and upcoming music projects in the form of posters and teaser videos. The video content on the page is extensive and is properly segregated into playlists which focuses on separate movie albums as well as original music. Like most leading record labels in the country, Zee Music also supports new independent artists to come out with their singles and albums. The page consists of all those updates as well alongside film music.
Apart from using this page for existing and upcoming music promotions, they indulge in contests and meme culture to increase audience engagement and also host live videos with associated musicians to keep them entertained. Most of their posts have a specific call-to-action which urges the audience to interact and thus increase their visibility. As far as video content is concerned, it is a mix of short promos and some web exclusive content.
With this, they stand on the seventh spot of the top music pages on Facebook in India. Their content strategy on Facebook is driven by audience engagement. With every new music property and product, they ensure that the promotions are well supported by interesting contests on a weekly basis. Their posts are bucketed into various properties each day of the week be it promos, contests, tentpole event wishes or web exclusive music series spearheaded by upcoming independent artists.
On Facebook, Speed Records boasts a fan base of more than 1.1 million people and thus stands on the eight spot of the top music pages on Facebook in India. Be it upcoming Punjabi music from independent artists or Punjabi film music, the page features it all. It is filled be with promotional posts in the form of posters, short teasers, and live videos.
With close to a million followers, they stand on the ninth spot of the top music pages on Facebook in India. They post promotional content on their page in the form of posters and video teasers. Apart from that, there is hashtag oriented content pushed on a weekly/daily basis which makes use of their music catalog in a creative manner. Important tentpole events regarding celebrities and musicians from the south are not missed for some beautiful content creation.
On Facebook, they have garnered a fan base of more than 930K people and stands on the tenth spot of the top music pages on Facebook in India. Their page has posts related to music promotions as well as repertoire content that is curated for every day of the week using a particular hashtag. When it comes to video content, it is restricted to short promos of their upcoming music projects.
So all the music lovers in the country keep an eye out for these top 10 music pages on Facebook and keep yourself updated with all that’s happening in the music industry.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!