Amidst, scores of YouTube tools available, to generate beefed-up subscribers (which let’s be honest, is again a sham, as they magically disappear after some time) to boasting of elevating your search ranks and what not, we have for you some simple tips and tricks under our sleeve to push your content and maximize its reach to the targeted subscribers. And yes, all this is gonna cost you ….not even a dime (well yeah ten minutes of your life!).
So first thing’s first, what do you mean by an organic reach of your YouTube channel? Well, it refers to reaching maximum people through organic development as well as retention of your YouTube audience, Increasing subscribers and finally increasing your watch time.
Metadata in YouTube refers to information about your video that includes the title, description, tags, category, thumbnail, subtitles. This metadata can help an audience to discover your videos on YouTube effectively.
Title: This is the heading of the video which should be self-explanatory. If your video title matches to the thumbnail image then there are chances to get more clicks based on the context.Sometimes people miss matching the thumbnail image with their title that causes less attention to users click on it. Also, name your video file accurately. If it’s about a Mango, then the word “mango” should be in the filename of the video. For example, you can name it “sweet-mango.mp4. Right click on the .mp4 file and fill out all the fields ie title, subject, author, category, keywords, tags. Now upload your video to YouTube but set it temporarily to “private” so you can optimize the rest of the settings within YouTube.
READ MORE: TOP 10 TIPS FOR BEING A YOUTUBE SENSATION
Description: “Content is the Reason search began in the first place”. The most informative places of video is Description which should be in-depth and keyword rich, as only first few lines or 160 characters will appear in search results and above the fold on a watch page- so make them count 125 characters for YouTub and 150 characters for Google.
Tags: Get to know the intricacies of tags and cleverly optimizing it with an SEO perspective.it helps is ranking up the video and show up in the related video section. So put right tags, use them wisely make sure to use relevant keywords related to video.
2. Playlist play an Important role:
Creating a playlist will put the viewers into the section where they could find all your videos. This will help the creator to show up all their videos in an organised way. Playlist can be off multiple sections.
3. Use the power of Annotations:
Adding annotations to the Youtube Video will give more information, can be use for highlighting other videos or series and short clips this will add value to the viewing experience. Annotations are of many types like spotlight annotations, InVideo Programing Annotations which will customised the use of annotations.
4. Share the Content wisely:
Despite the fact that YouTube is the second most powerful media network, leveraging other social media sites too such as Facebook, twitter, blogs etc will grow your Youtube Presence. Likes, shares, tweets (#)hashtags, play a strategic importance in the world of social media networking to gain you a probable face amidst the crowd.These platforms help to increase engagement with other’s content and simultaneously imply your own video link in the related genre. Remember Don’t be a Spammer!
Google+ plus will work as incentives in building a strong bond with new users as well. If you are having a strong personal profile than that will certainly boost and attract more new users because genuine is what needed when comes to business. The g+ page will act as microblog in which uh can share post images, or GIFs and all your valuable content both visually and substance. In addition to this certain surveys or Q&A can be conducted through this platform, also sharing views on trending topics or newsletter can be communicated directly to clients. This integration of Google and YouTube will definitely multiply the viewership.
5. Participate in Discussion:
You can’t develop anything in this world unless you know something about it. Similarly, you need to know your audience foremost, in order to capitalize the drive you want to create for your content. Looking into the tastes and preferences by organizing certain live Q&A through Hangout session or hold certain group discussions to talk, acknowledging comments, handling trolls with tacts throws you in the spotlight. This engagement and involvement with audience goes a long way in fostering not only cordial relations with present subscribers but also helps build up a far-reaching goodwill.
6. Video Email Marketing:
If you are marketer then you should strictly focus on video email marketing because this method is time-saving, more impactful, easy reachability most importantly personal touch with clients , will boost huge opportunities of leads,conversions ,and brand awareness .This can be done by the call through rate or call to action and an easy platform where one can promote its product, get engage with new users and above all greatest possibility of videos getting viral.
7. Encourage people to Embed Your Videos:
In case you are a blogger or have an alternative identity in web domain as well as enjoy a status, you could use that platform of yours to bounce off the traffic from that website to your YouTube channel by strongly embedding your links. This will strengthen your bond with the present followers of your work by introducing a new facet of your ‘body of work’ and give a boost in your subscribers.
8.Thumbnails, Thumbnails & Thumbnails:
These miniature visual windows are the first point of contact for your videos. Remember how that adorable cat GIFs caught your fancy. It’s always advisable to go for a freeze shot ‘in motion’ or in action rather a stationary object but make sure the thumbnail is not overly agitative. It is advisable that thumbnails should emphasize videos Titles, as together they build a cohesive story.
9. Optimize the Watch Time:
Watch Time is an important metric for YouTube’s search ranking. YouTube suggests those videos to users that have longer watch time, not to those who have higher views. If you’re making videos that people are watching & spending more time on, then YouTube will suggest those videos to new users often. Watch Time is an important metric for YouTube’s search ranking. YouTube suggests those videos to users that have longer watch time, not to those who have higher views. If you’re making videos that people are watching & spending more time on YouTube to watch more contents then YouTube will suggest those videos to new users often.
10. Create content on regular basis:
A regular flow of content creates a routine for viewers to consume your content periodically i.e. they get habituated to watch your content at a particular day and time. Though a sudden bout of surprise could also work wonders for you with a mega collaboration or a surprise to break the rut of scheduled programming.
The content marketing team at Vidooly publishes articles and blogs on current and relevant online video industry related news.