AdvertisingBranded ContentTop brand advertisements on Mother’s Day in India

Akshay Chandra7 months ago

For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers.

Mother’s day is the first major shopping day in the Q2 which will directly influence the shopping behavior of dad’s, major festivals like Independence Day, Christmas etc., and the most important of all, school shopping for kids. Thus, in the world of advertising, mother’s day is the most important date for many FMCG and other brands.

Also, if we compare the mother’s day, father’s day and women’s day on Google Trends – Mother’s day is the most searched keyword in India for last 5 years.

Google Trends – Mother’s day
Source: Google Trends

This keyword search spike is one of the core reasons why advertisers should promote their brands on mother’s day. Now that this occasion is over, it’s time to look back and watch the selection of some of the most hilarious and heartwarming ads by Indian brands.

Here is the list of top four Indian advertisements on mother’s day aligned as per their YouTube viewership.

  1. Sunfeast Mom’s Magic – Celebrating the love of Moms all around us, this Mother’s Day
  2. VLCC #EkJhootMomKeLiye Mother/Daughter Full Film – Happy Mother’s Day
  3. #MaaKehtiHai – Rajnigandha Pearls Salutes the Spirit of Motherhood
  4. #MaaNahiBhoolti – Happy Mother’s Day from Domino’s

MOST VIEWED MOTHER’S DAY ADS

Sunfeast Mom’s Magic – Celebrating the love of Moms all around us, this Mother’s Day

Conceptualized by Ogilvy Bangalore, Sunfeast Mom’s Magic is a heartfelt ad where they pay homage to mother-like figures that have positively influenced the lives of those they care for in an attempt to get Indians acknowledge these special relationships which no advertisement ever had. This ad stands on the first position with a viewership of more than 10 million on YouTube India.

 

VLCC #EkJhootMomKeLiye Mother/Daughter Full Film – Happy Mother’s Day

With campaign hashtag and slogan – #EkJhootMomkeLiye – Woh Khud nahin aayengi, koi tho bahana banana padega, VLCC came with a well-made short film focusing on our mom’s hesitation to join health clubs to stay fit.

As moms always keep family first, VLCC introduced “Buy One Get One Free’ (BOGO) offers on various beauty and wellness services from 5th May to 25th May 2018.

#MaaKehtiHai – Rajnigandha Pearls Salutes the Spirit of Motherhood

Carrying forward the success of the ‘Maa Kehti Hai” campaign, Rajnigandha Pearls launched another advertisement saluting the spirit of motherhood in India. The video shows how difficult it is to manage the home without our mothers and connects with the brand proposition “Achchai Ki Ek Alag Chamak Hoti Hai”.

#MaaNahiBhoolti – Happy MotherMaaKehtiHai ’s Day from Domino’s

This has to be one of the most heart touching and emotional ad in this list of best mother’s day ads. This advertisement beautifully connects Domino’s and the most precious sentiment of every human – the wellbeing of our moms.

P.S: A child can abandon her mother but #MaaNahiBhoolti.

Other than Indian brands jumping the mother’s day advertising wagon, many Indian YouTube creators celebrated mother’s day by creating some of the most hilarious content videos on their channel.

Among them, only BeingIndian uploaded a brand-sponsored post by storytel.in with the title – If Indian Moms Had Superpowers | Mother’s Day Special | Being Indian.

Here is the list of top Indian YouTube channels with their mother’s day videos

Savage Moms | Mothers Day | Jordindian – Viewership – 1,264,605
FilterCopy | Life Of A Working Mother | Mother’s Day Special | Ft. Rytasha Rathore – Viewership – 920,705
A DAY WITHOUT MOTHER | Aashqeen – Viewership – 574,217
Every Daadi/Naani Ever | Mother’s Day Special | The Timeliners – Viewership – 401,960
What Indian Moms Say VS What We Want To Hear | Mother’s Day Special | Rickshawali – Viewership – 294,881
Maa Ka Pyaar – Helly Shah (Mother’s Day Special) | Kahaaniya – A Storytelling Show By Tape A Tale – Viewership – 137,802
If Indian Moms Had Superpowers | Mother’s Day Special | Being Indian – Viewership – 68,844
Things Every Indian Mother Has Said | BuzzFeed India – Viewership – 62,254
#619 Mother’s Day, iPhone X, LG Q7, Galaxy A6+, Vivo X21 India, Lenovo Z5 – Viewership – 61,721
INDIAN MOMS BE LIKE | MOTHER’S DAY SPECIAL – Viewership – 24,033

 

Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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