These days it’s absolutely essential to have a Facebook presence for a brand. Apart from the number of likes and engagement, the most important factor for a indian fashion brand is posting content on social media that drives people on your page. Video content has taken center-stage in the Facebook newsfeed lately, therefore it is important for indian fashion brands to jump on the bandwagon and post engaging video content for their audience.
Here, in this blog, we will list down the top 10 Indian fashion brands on Facebook that are booming based on the video views gained in September.
Vogue places fashion in the context of culture and the world we live in—how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Their content on Facebook is diverse where they share stories from their website and as well as the magazine. In the Videos tab, you’ll find videos related to the cover stars and other series content that is Vogue All Access, Vogue Beauty Goals and various Fashion Weeks.
Nykaa is a beauty and wellness e-commerce platform with a difference. Apart from an extensive selection of curated products and services, they offer comprehensive content including product reviews, beauty how-to videos, articles by experts and an e-beauty magazine. Their helpline will help you choose products and services best suited to your needs so that you can look and feel beautiful inside out. Their video content on Facebook revolves around their products. In the Videos Tab, you will find series content related to what’s trending, DIY, Get the look, Skincare, How-To’s, Bridal Beauty and more.
Lifestyle is India’s leading shopping destination is synonymous with fashion & gracious living.With choices of 500+ brands across apparel, beauty, footwear, accessories & homeware, you’re sure to find something exciting. Their video content on Facebook includes offers for their various brand categories and brand ambassador videos promoting various products. They upload offer videos on most tentpole events and also create quirky one-off listicle videos as well once in awhile.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. Their video content on Facebook is usually around their new product ranges and offers. They rope in new brand ambassadors every season which helps them garner the huge amount of views on the platform.
Lavie has an exciting collection of bags & shoes that compliments every mood of a woman, ranging from satchels, totes, shoulder bags, hobos to heels, flip-flops, casual shoes & more. Their video content on Facebook revolves around their bags and shoes which are in the form of advertisements, contests, behind the scenes, DIYs and product reviews.
Present in more than 120 countries, L’Oréal Paris provides accessible luxury for all those who demand excellence in beauty. Some of the iconic & innovative products from the L’Oréal Paris portfolio available in India are Excellence Crème, Total Repair 5 haircare, Youth Code, Fall Repair 3X, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations.
Their video content on Facebook revolves around the above-mentioned products starring brand ambassadors like Deepika Padukone. There are also some DIYs and Tutorial videos.
Femina is the leading women’s lifestyle magazine and digital brand in the country. Its success is built on its connection with the Indian woman, in every area of her life. Femina communicates about the latest in fashion and beauty, and also covers her other areas of interest such as stories about women achievers, health, fitness, relationships, career, food, books, movies, etc. Their video content on Facebook includes cover star videos, behind the scenes videos along with DIYs and tutorial content.
Tanishq understands the changing needs of a woman and offers a varied range of 22K, gold and platinum jewelry collections. These collections in gold, diamonds, kundan, polki and other precious stones cater to every possible occasion and requirements. Their video content on Facebook is around their products in the form of advertisements and reviews.
BIBA is one of the most loved ethnic brands in the country and is one of the most loved fashion brands on Facebook. It has made wearing traditional Indian attire, trendy and fashionable at an affordable price. Biba comes up with quirky commercials and all they are featured on their Facebook page. They cover most tentpole events to create their advertisements around them.
Woman’s Era, most popular women’s magazine reaching over 9.1 million readers growing, covers fashion, cookery, articles, contests, serial episode, poem, health, and beauty. Their video content on Facebook is a mixture of their magazine content categories. Sometimes they also post viral video content.
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I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!