ListsYouTubeYOUTUBE REPORTS 2018Top 20 Indian Ads on YouTube in 2018

Sidharth Jena3 weeks ago

Happy New Year 2019 to everyone. It’s that time of the year to have a re-wind of 2018 in terms of most viewed videos in all categories on YouTube India. This blog contains the list of Top 20 Ads on YouTube in 2018 from brands across industries. The video are ranked based on the yearly viewership starting from the lowest to highest. It also contains other metrics related to engagements such as likes, dislikes, viewership, and performance of the video on the month of upload. All statistics were tracked using Vidooly’s AI (Artificial Intelligence) powered video intelligence tool.

20- Apple — Apple’s Big News in 108 seconds

Short yet detailed information of features. This 108 seconds ad by Apple was made to announce the launch of 4 new products by the tech giant namely iPhone XS, iPhone XS Max, iPhone XR and Apple Watch Series 4. Complete set of information of 4 new products under 2 minutes, a new benchmark for short video ads on digital video platforms.

Published Date: 12th September 2018

2018 Viewership till Dec’18 on YouTube

*Total views- 40.46 Million+ | Total Likes- 158K+ | Total Dislikes- 55K | Comments- N.A | Duration: 1:56

Statistics in Month of Upload (September 2018)

Views- 40.16 Million+ | Likes- 159K+ | Dislikes- 53K+

19- Presenting New Hero Passion 2018 #ZamanaHogaFida

The list cannot be complete without an ad from The Hero Moto Corp which is one of the leading and most successful stories from India. The ad features a revamped version of the famous Hero Passion 110 CC bike, an entry-level offering in 2 wheeler segment in India. The ad focuses around the stylish design and the all-new smarter i3S technology.

Published Date: 11th April 2018

2018 Viewership till Dec’18 on YouTube

*Total views- 41.48 Million+ | Total Likes- 1.5K+ | Total Dislikes- 163+ | Comments- 174 | Duration- 0:55

Statistics in Month of Upload (April 2018)

Views-20.95 Million+ | Likes- 501+ | Dislikes- 43+

18- Cadbury 5 Star – Massage TVC | 40 Sec

Ramesh and Suresh two rhyming names have been the face of 5 star since its launch. The Mondelez India owned company creatively shows the softer version of the famous 5-star chocolate with a harder punch. Kho Jao.

Published Date: 15th October 2018

2018 Viewership till Dec’18 on YouTube

*Total views- 43.11 Million+ | Total Likes- 27.61K+ | Total Dislikes- 20.20K+ | Comments- 2043 | Duration- 0:40

Statistics in the Month of Upload (October 2018)

Views- 7 Lakh+ | Likes- 1477 | Dislikes- 37

17- Introducing the super powerful Samsung Galaxy Note 9 TVC

Samsung clearly beats its closest rival Apple in terms of viewership on YouTube related to their flagship smartphone models. The ad features the all-new Samsung Galaxy Note 9, fully loaded with new features and also comes with an all-new S-pen. It clearly shows Samsung has come with all guns blazing to make its flagship smartphone standout in the market after issues with the previous Note 8 that gathered a lot of negative branding for the South Korean giant.

Published Date: 22nd August 2018

2018 Viewership till Dec’18 on YouTube

*Total views- 50.035 Million+ | Total Likes- 38.5K+ | Total Dislikes- 20.14K+ | Comments-2199 | Duration: 0:30

Statistics in the Month of Upload (August 2018)

Views- 49.82 Million+ | Likes- 38K+ | Dislikes- 19K+

16- Samsung Inverter Refrigerator: Runs during Power Cut

On a different warpath, this time Samsung delivers a power-packed Ad for its Inverter Powered refrigerators. The ad has an emotional touch and is related to the love and care of a mother. The emotional approach truly syncs with the product features and once again Samsung comes with a true masterpiece marketing campaign.

Published Date: 14th March 2018

2018 Viewership till Dec’18 on YouTube

*Total Views- 50.56 Million+ | Total Likes- 27.1K+ | Total Dislikes- 16.15K+ | Comments-1285 | Duration-1:00

Statistics in the Month of Upload (March’18)

Views- 28.18 Million+ | Likes- 613+ | Dislikes- 33

15- Garnier Light Complete Serum Cream

Featuring Bollywood superstar Alia Bhatt, the Ad showcases a girl’s biggest nightmare and How to get rid of them. Beautifully conceptualized, the ad showcases Garnier Light Complete Serum cream as a 1 stop solution for dark spots, pimple spots & sun spots within 59 seconds.

Published Date: 7th July 2018

2018 Viewership till Dec’18 on YouTube

*Total Views- 50.61 Million+ | Total Likes- 3.2K+ | Total Dislikes- 812+ | Comments- 274 | Duration: 0:59

Statistics in the Month of Upload (July’18)

Views- 11.13 Million+ | Likes- 651 | Dislikes- 82

14- Samsung Internet of Things (IoT) & Bixby | Rahul’s Family | E03 – Own Goal

Marvel fans surely can relate to this ad. This ad from the South Korean giant focusses on IoT technology. The ad is beautifully conceptualized to showcase how connected living can make life easier by using the latest technology of IoT. Say hello to connected living from Samsung.

Published Date: 13th August 2018

2018 Viewership till Dec’18 on YouTube

*Total Views- 50.77 Million+ | Total Likes- 12.7K+ | Total Dislikes- 7.3K+ | Comments- 794 | Duration: 0:38

Statistics in the Month of Upload (August’18)

Views- 40.15 Million+ | Likes- 13K+ | Dislikes- 7.1K+

13- #TakePleasureSeriously with Magnum!

Kwality Wall’s puts up a luxury looking ad for its Magnum category ice-creams. This ad would surely help Kwality Wall’s re-position itself as a top-notch ice-cream brand in India and give tough competition to other competitors in the same segment. An intriguing Title, Jingle & awesome visuals help Kwality Wall’s clock 50 Million+ views on YouTube for #TakePleasureSeriously with Magnum!

Published Date: 1st March 2018

2018 Viewership till Dec’18 on YouTube

*Total Views- 51.59 Million+ | Total Likes- 13.75K+ | Total Dislikes-8.5K+ | Comments- 189 | Duration: 0:21

Statistics in the Month of Upload (March’18)

Views- 17.66 Million+ | Likes- 14K+ | Dislikes- 6.7K+

12- Samsung Internet of Things (IoT)  & Bixby | Rahul’s Family | E01 – Surprise

The product promoted is the same as that of #14, i.e Samsung IoT powered products for a connected living. Here a different way of making life easier through Samsung IoT is shown in the video.

Published Date: 26th July 2018

2018 Viewership till Dec’18 on YouTube

*Total Views- 53.24 Million+ | Total Likes- 56.19K+ | Total Dislikes- 32.51K+ | Comments- 2663 | Duration: 0:38

Statistics in the Month of Upload (July’18)

Views- 10.57 Million+ | Likes- 20K+ | Dislikes- 10K+

11- Samsung Internet of Things (IoT) & Bixby | Rahul’s Family | E02 – Say hello to connected living.

The product promoted is the same as that of #14, i.e Samsung IoT powered products for a connected living. Here a different way of making life easier through Samsung IoT is shown in the video.

Published Date: 4th August 2018

2018 Viewership till Dec’18 on YouTube

*Total Views- 53.61 Million+ | Total Likes- 14.6K+ | Total Dislikes- 6.8K+ | Comments- 948 | Duration: 0:38

Statistics in the Month of Upload (August’18)

Views- 40.83 Million+ | Likes- 14K+ | Dislikes- 6.7K+

10- Honda New Corporate TVC

Again beautifully conceptualized and well-packaged video. The ad delivers the message as desired by Honda 2 Wheelers India. The company rightly projects the extensive network, customer satisfaction, award-winning sales service and a ride for everyone in this ad. Extra brownie points in the form of Akshaya Kumar’s brand image.

Published date: 5th October 2018

2018 Viewership till Dec’18 on YouTube

*Total Views-53.73 Million+ | Total Likes- 151.9K+ | Total Dislikes- 31.03K+ | Comments- 8936 | Duration: 3:40

Statistics in the Month of Upload (October’18)

Views- 16.60 Million+ | Likes- 151K+ | Dislikes- 30K+

The above list contains YouTube ads from Top 20-10. Vidooly would soon be publishing the YouTube Landscape report on Ads in India for the year 2018. The report would include list of Top 50 Ads on YouTube India ranked in accordance to viewership. All videos were tracked using Vidooly’s video intelligence tool.

Subscribe for email newsletter from Vidooly to get notified when the report is published.

*All Data Tracked till Dec’18.

Sidharth Jena

Sidharth is a Sports and Travel Enthusiast with keen interest in the field of Marketing especially Digital Marketing. He finds ultimate happiness in small things and doing simple yet un-common things. Helping brands/companies go Online.

One comment

  • Anonymous

    January 8, 2019 at 11:15 AM

    what about the top 10 ?

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