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If you are an avid YouTube user, you must have seen the platform recommend your suggestions for a variety of videos for you to watch on the homepage. This is how the platform exposes you to other artists which you are unaware when it comes to music content. Over the past few years, Latino/Spanish artists have started making major waves. Their community is growing, there are more cross-cultural collaborations and people are absolutely loving their...

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Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....

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Video has been the most engaging form of content in Social media. Video content also has seen the most changes and updates for online video industry than any other form of content. Vertical videos which once were counted as low-quality video content, have now emerged as one of the most engaging video formats in online video platforms. From stories to native video posts and Facebook video ads, a Vertical video is ruling every video format...

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YouTube videos with black bars became a problem in 2008 when YouTube switched to a widescreen mode. Although it was a beneficial move as the video player became bigger, it left a lot of videos with horizontal or vertical black bars. That isn’t a very pleasant viewing experience for anyone. The video will look something like this. If you want to fix this problem, you don’t have to edit your video again to re-upload. That...

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Clients from Hell may sound like a character from a Hollywood sci-fi movie but in today’s corporate world it’s a truth. A screenshot of clients from hell website sums it up. Many might feel that the major reason for rise in such issues might be because of lack of required skills in vendors or freelancers but if we see the other side of the picture, un-realistic demands make it a tough journey for any vendors/freelancers....

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Did you know you can natively upload videos on Reddit? It’s been a year this feature launched and now Reddit has reported that the native videos garner more than a billion views per month on an average. Ever since the Reddit Video launch, native video posts on Reddit have seen a 38% increase, advertisers now seeing 2.3x higher rate of conversion 3.5x higher engagement. In the past year, the platform went through a major website...

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Soon, Instagram may become your next shopping destination. The Facebook-owned company will unveil in-app shopping features in India in mid-2019. Earlier this year, Instagram announced that people will be able to follow links within stories to make purchases. Now, the Instagram shopping feature is being expanded by making a ‘Buy’ button available to the users of the social media app. In the beginning, hitting the ‘buy’ button below the image of the product you like will...

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Life expectancy is on the decline globally but we do have a few examples who have taken the world by surprise even after touching 3 figures. In current times when an average person starts tumbling after touching 60’s here is a woman from Andhra Pradesh who became a YouTuber at the age of 105 and became an instant hit amongst YouTube audience. With the help of her grandson Laxman who is a graphics designer and...

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Video is turning into the next big thing! And YouTube is undoubtedly the hub of all video content in the world. Approximately, 5 billion videos are watched on YouTube everyday and 300 hours of content is uploaded on the platform. So, it’s important to tap into the power of video content for your brand or even as an individual content creator. As you can fathom the volume of content on YouTube by these stats, it...

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Video has become the most important marketing tool or medium of marketing communication in 21st century. There is no limit to creativity that can be put in a video and with the innovation & launch of multiple digital platforms, the demand has surged beyond imagination. It has evolved from black & white to 4K resolution, from 2D to 3D & from 180 to 360 degree video. Whatever the format or category the video has been...

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Recent researches showed that the majority of customers are attracted and tend to conduct business with companies that offer them a more personalized and a professional experience and brands on social media platforms are not disregarded with this situation. Check here to learn about social media tips for 2019 from pros Thus personalizing the engagement with the customers on various social media platforms is a must these days for all the businesses and companies. Following...

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In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also...

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A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

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And we thought YouTube was all about cat videos, vines, DIYs and music! Turns out that’s not all. Family YouTube channels have been gaining momentum since some time and family vlogging has become a big deal. Families who vlog turn their mundane, day-to-day experiences into fun ones and share it with the world. Time Magazine has actually observed that the time spent watching family vlogs grew by 90% in the year 2017. Families who become...

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Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...

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Cisco has pointed out that video will account for 82% of the internet traffic. Not only that, 74% consumers are of the opinion that there’s a link between them watching a social video of a brand and making a purchase decision. That’s how important a video is for your brand. But is it enough just publishing videos on your YouTube channel or social media platforms? Creating videos and creating good videos have a different impact...

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Do you enjoy seeing real life user generated videos on Social Media? Extra brownie points when you get a compilation of all epic fails and awesome things people are doing throughout the world at one place. Sounds like a good idea? Well the good idea has been put to great use by Jukin Media. A company which buys user generated license videos from the internet and uses it under its brand name to make it...

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‘Google Chromecast’ may not be a well-known term but a binge watcher may definitely have heard of it. A Chromecast lets you stream all your favourite shows, web series and movies on your television set. Isn’t that awesome that you’ll be able to watch the latest episode of that Netflix original you’ve been following, on your 42-inch LED TV? However, the ride will get smoother if you know some of the Google Chromecast hacks. Let’s...

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The rise of YouTube, Facebook, and other leading video promotion social media platforms has been a boon for many brands to tap in a wider and varied audience and further increase the chances of getting more revenue. One such leading brand which has used video marketing to the best of its ability is The Enthusiast Network, a leading USA based brand which is the world’s premier network of enthusiast and Automobile brands. In this blog,...

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When was the last time you downloaded an iOs or Android mobile app of more than 500 MB in size and your mobile supported the app without any glitches? If you got an answer then welcome to the world of PUBG (Players Unknown Battle Ground) if not still you are welcome because after reading this you will definitely give this multiplayer game a try. In this blog, we will throw some light on Rise of...

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It doesn’t matter whether you are a beginner or a pro. You can find a decent number of premium video editing software for free. A ‘freemium’ video editing software helps you out with almost all simple to complex functions like chopping out parts of a video, audio mixing, effects, colour correction and much more. To be a good video editor, you don’t need high-end paid software, unless you’re producing a Hollywood sci-fi flick. You can...

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Mirzapur is currently the trending Indian thriller web series streaming online on OTT platform Amazon prime starring Pankaj Tripathy, Vikrant Massey, Ali Fazal, Divyendu Sharma among others. Mirzapur is an Amazon prime original web series which released on November 16, 2018. The web series has been majorly shot in Mirzapur with few shots coming in from Jaunpur, another important place in the story plot, Azamgarh, Ghazipur, Lucknow & Gorakhpur. Note: Spoiler Free Content Mirzapur is...

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In a world of peace & love, Music would be the official Language Music is amongst the few inventions of humankind which is liked by everyone irrespective of age, gender, income group, location etc. It has been an integral part of human life from early civilizations to troubled war times during the world wars to the 21st-century information age. Even Adolf Hitler made music a part & parcel of his life. With time music has...

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Churning out new ideas for your next content piece has never been easy. Be it your next blog post, newsletter or a social media post, you must have experienced reaching a deadlock. And even if you do have ideas, you don’t know whether it will appeal to your audience or not. I’m sure you already know traditional ways of finding out new ideas for your next content piece. But have you considered generating content ideas...

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Ever thought of a creative product idea addressing a very common problem related to humankind? Well a family in Utah, USA just did it by making a stool for better stools. Edwards family came up with squatty potty, a stool that addressed the colon problem known to humankind and make your bathroom business an effortless experience. Although the art of having an effortless bathroom experience had been discovered by Indians long back, Squatty Potty made...

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Did you know that Instagram influencer marketing is a $2 billion industry? The social media platform has evolved massively since its inception as a mere photo sharing app. Instagram influencers are now utilizing the platform to make a living through paid posts and brand collaborations. Influencer marketing has existed since time immemorial. It even dates back to the times of Queen and the Pope who used to endorse medicine to convince the common people to...

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Online Gaming has moved on from a source of entertainment & relaxation to a full-time career where professional gamers give themselves a chance to earn a six figure income or become a gaming influencer or gaming ambassador for any gaming equipment or trending online games. This blog is a complete guide to Social Media promotion for Online Gaming. Announce yourself in social media in style. Early Gamers- The Transition Such has been the growth of...

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Have you hit a roadblock while creating your next content calendar? Do you find the same blog posts at the top of your ‘best performing content’ list month after month? Not sure what is the next content piece which can prove to be a hit with your audience? You’re not alone in this struggle. About 60% content marketers find it hard to produce content consistently while 65% find it challenging to create engaging content. Content...

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Ever since its inception, Instagram has been the made for each other like perfect platform for people interested in photography, especially landscape or travel photography & travel bloggers. Over the years these people who started with just an instagram account, went on to become travel influencers in their own niche/category. The travel industry in India has shown tremendous growth and thanks to affordable air fares & better connectivity more & more Indians are travelling nowadays...

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Staying abroad and away from your family? Having a best friend who lives in another country? We’re sure you must have used video calling apps by now to stay connected. It becomes indispensable if you’re owning a virtual business. You need reliable and free video calling apps to connect with your team members. Video calling is now everywhere as all mobile devices have high-resolution front cameras. If you own a smartphone or a tablet, all...

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When you start learning a specific language, you are also taught the grammar rules along with the way of speaking. The thing most of us do is that we ignore the rules and focus on other things. Due to this, when the time to write arrives, we make many blunders, especially in grammar. No matter if a given language is your mother tongue or a language we have been learning since long. Grammatical rules are...

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Golf is one such sport which you can watch non-stop without changing the channel even when the golf commercials come on. By raking in big names to catch eyeballs, every now and then, brands and ad-agencies come up with something humorous and hilarious to hawk their products that we can’t afford to miss out. Golfing advertisements are insanely funny sometimes which you would never like to miss. So here are the top 10 funny commercials...

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One of the very first internet communities to fully adopt the live streaming format was the gaming community. Considering that this community includes truly engaged users and provides a shared experience (even if you are not participating in it), live streaming has become a huge part of its evolution. The Amazon-owned platform Twitch has only been around for five years but has certainly managed to attract a loyal audience base, consisting of both streamers and...

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The internet consumers of today are highly interested in content that is streamed in real time be it games, T.V, movies or sports. And hence the rise of live video streaming services. Twitch is one of them and is clearly ruling the market with over 2.2 million unique monthly streamers and an excess of 292 billion minutes of content watched. This platform is owned by Amazon and has successfully created a vast community of streamers...

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Ever since it’s inception, the world of social media has opened doors for fans to take a peek into the lives of their favorite celebrities. Football players are no different. They first started off with the platform Twitter and now have a full-blown presence on the popular photo-sharing platform Instagram. Now all the fan fantasies have come to life with these footballers showcasing their glorious career moments, rigorous training sessions, fun family times and random...

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Whenever a creator is shooting video content, they tend to shoot it in the best possible mode available to them on their shooting device. This causes the end product of the video to be huge in terms of its size. Now since these videos are created to be shared on websites like YouTube, the massive size of the video file becomes an issue as most video sharing websites have limitations on the size of the...

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With radical improvements in the internet connectivity across the world, free online file storage (also known as cloud storage) websites have started to grow their user base. The very fact that using these free websites you can store your information in the form of files/folders online and have access to them from any internet connected device such as desktops, laptops, smartphones, and tablets is very appealing. It’s not just that, you are also able to...

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There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy. In order to maintain their YouTube presence, brands can either use the platform as a repository...

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Majority of us believe that ascending a summit or a hill is traveling. Well, Yes part of it is real, but it’s not the full truth. We gonna tell you “What is traveling meant for the Nature Footsloggers?” Travelling could be a motivation, it could be a devotion, it could be an aim, it could be emotions, it could be an expedition, it could be a reunion, it could be a place where you make...

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For advertisers and marketers, FIFA World Cup – Russia 2018 is like having the Super Bowl every day for an entire month as it is worlds most watched sporting events, comparable only to Olympics regarding global audience. Since 32 countries are running in the race to win the world cup; one can imagine the amount of viewership FIFA World Cup – Russia 2018 is going to generate. Even the countries that are not qualified like...

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First of all, it’s safe to assume that we all have used YouTube at some point or the other. While a major chunk of the YouTube users is just an audience to the content on the platform, the remaining chunk is a diverse pool of YouTubers who are using the platform to create some kickass content. Thus, it is the starting point of fame for these YouTubers. YouTube continues to give rise to a brand...

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Ever since its inception in 2005, YouTube has transformed the way we watch and consume content. This phenomenon shows no signs of slowing down as today it is the world’s second most popular search engine. This massive growth of the platform has led to the birth of a brand new generation of celebrities who have emerged just by using YouTube to build an audience. People love to watch someone with whom they can interact with...

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Facebook is a great place for creative people to learn about varied crafts, get inspiration and keep up to date with what other lovers are doing. Photography is one such art form that has emerged as one of the top interests among the Facebook audience over the years. Some pages stand out more than others considering the quality and range of content they offer. There are a heap of great photographers on Facebook who have...

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The internet is filled with information about anything and everything. A huge part of the digital audience gets their daily dose of information from social media platforms like Facebook. Considering this pattern of increased usage of Facebook, brands of all sorts have begun to mark their presence on the platform by creating a page and constantly updating it with relevant information. The health, wellness and fitness industry is no different. Brands have maintained a good...

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An online community or also called an internet community is a virtual community whose members interact with each other primarily via the Internet. An online community can act as an information system where members can post, comment on discussions, give advice or collaborate. With the boom of the digital era, social media platforms have become the ultimate hub for digital communities to thrive and cultivate. Facebook is the greatest example of that. Here in this...

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Today if you are looking to find ways to do something, the internet is the ultimate destination – more specifically social media platforms. A lot of people are out there who possess a particular skill or technique to do something and are happy to demonstrate it to the digital audience. This is how the most consumed and informative content category of “How-To/Tutorial/Do-It-Yourself” emerged. It is something that people are always actively looking for on the...

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With the worldwide adoption of the internet and social media, a lot of industries have revolutionized. Fashion (especially clothing) is one such industry which has seen a lot of disruption considering that it is a highly image-driven industry. Today on social media platforms like Facebook, you will find innumerable images and videos showcasing retail fashion products which are being wholeheartedly liked, shared and commented on. As consumers, our appetite for fashion is quite large and...

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Social media platforms emerged to cater to individuals who want to broadcast their thoughts and stay connected with other individuals as well for communication. But gradually over the years, social media platforms have turned into a battleground for brands to conquer the ever-growing digital audience. It is no longer restricted to individuals as brands have realized the importance of building and growing their digital consumer base. Facebook is one such major platform where a plethora...

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Since the very inception of Twitter, the platform has been majorly used by individuals to express their opinions and ideas on anything and everything happening around the world. As the platform grew popular, more and more brands started using Twitter to maintain a healthy communication with their current and potential consumers. Therefore, it is now the go-to platform for on-the-go communication with fans which in turn leads to an increased brand exposure. Quality content is...

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A perfect digital community allows it’s audience to share all sorts of content including music. Facebook is one such platform which helps create and maintain digital community through its plethora of pages which are focussed on numerous categories. Just like any other brand or celebrity even musicians and record labels need this platform to boost their audience engagement and reach on digital. The Indian music industry comprises of various leading musicians, independent and commercial record...

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In today’s world, digital media is rapidly evolving and everyone is trying to adapt to it be it individuals, brands, and even celebrities. Every celebrity wants to maintain their fandom and ensure that it keeps growing. Social media platforms like Facebook enables a celebrity with the opportunity to interact with their fans regularly, reach out to new people and showcase their work in a creative manner. As now celebrities are projecting themselves as brands, Facebook...

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With the world becoming more and more digitally evolved, audience behavior in terms of media consumption is also rapidly changing. The digital world has changed the way that daily activities and routines are experienced. Therefore, it is essential for traditional media to adapt to new media in order to have a greater impact and audience reach. Today, traditional media on its own cannot lure the audience into consumption. It needs to take help from digital...

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Just like other sports, Martial Arts is undoubtedly the best version of combat practices and codified systems. In no time, you can learn martial arts skills through top Martial Arts YouTube Channels! Over time, people have acknowledged the importance of self-defense, military and law enforcement applications. Not only this, other practices like mental and spiritual development and of course, as entertainment act. The term ‘Martial Art’ has always been associated with the fighting skills in...

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Just like Facebook and Twitter, Instagram has made its niche in the world of social network. Instagram has undoubtedly become a platform to give your friends/fans a glimpse of your life! From sunny morning sun kissed posts too late night getaways, Instagram turns into a total blessing! What really becomes a treat is when your favorite Hollywood celebrity flourishes your feed with their mesmerizing photos or behind the scenes shots. Many Hollywood celebrities have aced...