ListsMagazine Brands on YouTube – Why video is important for print media

Akshay Chandra4 years ago

Reading trends have shifted throughout this decade. From changing news landscape to the death of print media. There are a variety of interests regarding users when it comes to long-form content like books or magazine articles. Back in 2012, only 3% of Americans stated that they regularly read magazines. This means that publishers have really a niche group of users who would prefer buying books.

In a way, iPad helped the publishing industry to launch their online E-Mag. Each individual has a unique reason for purchasing a magazine. Motives vary from leisure, information and education to color, design, and imagery; each area of interest must be equally accessible through the use of a tablet.

With the help of iPad’s platform, the WSJ has been downloaded more than 650,000 times since its launch and has “thousands” of paying subscribers.

As of now, not all digital magazines offer the option to purchase a yearly subscription; those that do, such as WIRED, The Economist, and GQ to name a few, are seeing some of the best tablet readership results.

But,

What about the 800 million unique users a month on YouTube?

There are few magazines who managed to grow their presence on youtube. And the content available now shows you the visual background of a story in the magazine. Thus, these publishing giants use YouTube to showcase their interviews, news, mini-series segments, photoshoots etc. on their channel.

When you achieve a successful YouTube channel for a magazine, you will have a dedicated army of fans with an interest in your brand who will open any email mailed the respective brand.

In short, it’s more like Inbound Marketing. You don’t need to go door to door. Just create content on YouTube and users who will like it → will subscribe it (channel) → will have an interest in your brand → eventually subscribing your Ebook or print magazine.

After going through more than 30 Magazine branded YouTube channels, we now have a list of top channels that are actually taking video marketing seriously. So, here is the list of top YouTube magazine brands that have the highest viewership and subscribers on their respective channels.

CNET

Viewership – 497,886,704  Subscribers – 1,142,594

The best part of CNET is that they have perfectly aligned all their videos in their website. Their video segments like Apple Byte, Carfection, CNET Top 5,Next Big Thing, CNET Podcasts, On Cars and others has created an average of 37,723 views per video.

CNET

CNET is the highest-read technology news source on the Web, with over 200 million readers per month, being among the 200 most visited websites globally

SPORTS ILLUSTRATED SWIMSUIT

Viewership – 269,102,411  Subscribers – 227,903

The Swimsuit Issue of Sports illustrated magazine is famous for featuring divas like Heidi Klum, Tyra Banks, Marisa Miller, Cindy Crawford, Naomi Campbell among others. This magazine is credited with popularizing Bikini into the mainstream crowd and for shooting predominantly in one country per year.

SPORTS ILLUSTRATED SWIMSUIT

With an average 300,821 views per video, the content in this channel is all according to the magazine. With playlists like Legends of Sports Illustrated Swimsuit, Swimsuit Intimates, Swimville – Behind The Scenes,On Set Swimsuit Photo Shoot, it’s hard to neglect such well curated YouTube channel.

Autocar

Viewership – 233,053,568  Subscribers – 537,394

The World’s oldest car magazine is standing third on world’s most visited video platforms. This channel is the mecca for car enthusiasts and delivers industry-leading news, the most in-depth car reviews and opinion from our team of experts.

Autocar

With an average of 253,030 views per video and 233 thousand total viewership, this channel ranks third on our Top YouTube Magazine brands list.

PlayBoy

Viewership – 214,527,758  Subscribers – 1,150,052

Notable for its centerfolds of semi-nude models; this lifestyle and entertainment magazine is known to every man and women for different reasons. In fact, Playboy the second magazine to achieve more than 1 million YouTube subscribers.

PlayBoy

Also, if you notice their most successful upload time is Monday, which also happen to be the first day of working week.

Seventeen

Viewership – 184,801,440  Subscribers – 653,428

YouTube is filled with young girls showcasing makeup and beauty tutorial. This is the reason, Seventeen has collaborated with many top beauty gurus of YouTube with millions of subscribers.

Seventeen

They also used to have a dedicated youtube section on their website a while ago. With content curated for their female users, they have created playlists like 17 Things You Need To Know, #iWokeUpLikeThis, Fashion & Beauty Tips etc help in promoting self-confidence in young women.

GQ

Viewership – 175,987,224  Subscribers – 695,733

Gentlemen’s Quarterly was given MEN’S LIFESTYLE MAGAZINE OF THE YEAR award from prestigious DMA2015. With YouTube segments like “The most expensive shit”, GQ Stories, America’s Bartender, Fashion Trends, Guides, Behind the Scene, this channel has the biggest bank of content on their youtube channel.

GQ

WIRED

Viewership – 153,793,732  Subscribers – 519,162

Known for featuring editorials from industry leaders, WIRED was awarded MAGAZINE OF THE YEAR by DMA 2015. Check out their coverage on Star Wars, Google Autocomplete interviews, Absurd creatures, and series like Codefellas and The Window.

WIRED

WIRED is among few magazines who survived the dot-com bubble which ended in 2000.

Vanity Fair

Viewership – 111,431,803 Subscribers –  172,697

Popular for segments like Cover Shoots, Women in Hollywood, Secret Talent Theater, Secret Talent Theater and their coverage on 2015 Oscar has generated about 111 thousand viewership by now.

Vanity Fair

This youtube channel provides more than 1500 video uploads for its audience of 172 thousand subscribers.

Cosmopolitan

Viewership – 104,987,528  Subscribers –  422,181

First published in 1886 in the United States as a family magazine, is now being distributed in more than 110 countries. Their YouTube channel is dedicated to their female readers, where they deliver the latest news on men and love, sex, fashion and beauty, women’s health and self-improvement, and entertainment.

Cosmopolitan

Cosmopolitan ranks 9th in our top magazine Brands with YouTube channel.

Vogue

Viewership – 100,649,895  Subscribers –  551,463

According to The New York Times, Vogue is “the world’s most influential fashion magazine” among its competitors. Their involvement with several top models in their YouTube series like 73 Questions generates millions of viewership.

Vogue

Other playlists like Fashion Week, Met Gala Red Carpet, Vogue Diaries are among the most popular videos on YouTube. According to me, Vogue is the only magazine brand that’s giving tough competition to the “Beauty Vloggers” on YouTube’s platform.

Here are the trends observed in the online video consumption data generated for these magazines.

Magazine Brand with HIGHEST YouTube Subscribers.
PlayBoy
Magazine Brand with HIGHEST YouTube Viewership
CNET
Magazine Brand with HIGHEST YouTube Daily views growth
PlayBoy
Magazine Brand with HIGHEST YouTube Daily subscriber growth
GQ
Most Liked Magazine Brand on YouTube
CNET
Highest comments (engagement) for a Magazine Brand on YouTube
CNET
Best Content Best scheduling time(Day) for a Magazine Brand on YouTube
Thursday

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Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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