UPDATE: The popular Musical.ly app has been rebranded as TikTok. The app was acquired by Chinese company ByteDance in November 2017 FOR $1 billion, which absorbed Musical.ly into its own TikTok app this morning.
Founded in 2014 by Alez Zhu and Louis Yang, the social network app for video creation and live broadcasting has taken the web by storm by enabling everyone to create and share 15-second live streaming music videos.
It is now one of the most downloadable apps to hit the internet since Snapchat and has amassed more than 250 million enrolled users (counting a large group of new online networking stars) who share more than 15 million new “musical.lys” each day.
The social platform best known for hosting 15-second videos of users singing, dancing, and lip-syncing to music continues to succeed, particularly among younger audiences.
MUSICAL.LY / TIKTOK IN INDIA
In the Indian market, Indian celebrities like Tiger Shroff, Shahid Kapoor, Disha Patani, Jacqueline Fernandez, Tanmay Bhatt have already picked up this trend and are hence a part of the musical.ly journey. And as of February 2018, Musical.ly reached a milestone of 15 million registered users in India alone.
Indian Musers are now enjoying the success on this platform with all top 12 Indian Musers generating million’s of followers.
TOP TIKTOK USERS/STARS IN INDIA
Here are the top Indian Musers of India.
1. Aashika Bhatia
Aashika Bhatia is an Indian Actress and dancer who came to spotlight after two major roles of her life. The one of young “Meera” in the TV serial “Meera” and other of ‘Rajkumari Radhika,’ Salman Khan’s sister in the Bollywood film “Prem Ratan Dhan Payo.” She is very popular on Social Media, be it Instagram or TikTok, the artist loves to dance and amuse people with her act in short videos. Aashika has more than 5 million followers on TikTok.
2. Avneet Kaur
Avneet Kaur is an Indian television actress who started her career with Dance India Dance Li’l Masters and then she participated in Dance Ke Superstars. She made her acting debut with Meri Maa, where she was playing the character Jhilmil. Avneet started her film career in 2014 with the film Mardaani where she played the role of Meera. Currently, she is doing the role of ‘Princess Yasmine’ in SAB TV’s Aladdin – Naam Toh Suna Hoga.
Not only over Television, but Kaur is also famous on TikTok with huge following and hearts from her fans. She has more than 4 million subscribers on the app.
3. Heer Naik
Heer Naik is an Indian TikTok star. She was born on July 15, 1999, and is famous on TikTok with more than 3 million followers. Other than Tik Tok, Heer also has a self-titled YouTube channel where she mostly uploads the same content available on TikTok. She mostly uploads reaction, Reaction Videos, and Lip sync videos on both YouTube channel and TikTok.
4. Manjul Khattar
Manjul is a popular TikTok star having more than 3 million followers and also has more than a million followers on Instagram App. His fans have given him more than 60 million hearts on the TikTok app, and he officially has received comedian tag with the crown on the app. He produces all kinds on content, whether it is Comedy, Dance, Duet or Solo Act. He has been seen collaborating with other TikTok stars as well.
5. Disha Madan
Disha Madan is an Indian TikTok star and Instagram sensation. She is popularly known for making dancing videos, funny dubmash videos, and lip syncing videos. Disha is having more than 500k followers on her official Instagram account. Her lip syncing and dancing videos, set to sounds by Charli XCX, Martin Tungevaag, & other such celebrities, have earned her more than 2.72 million followers on TikTok App.
6. Ahsaas Channa
Ahsaas Channa is an actress who appeared as a child actor in Hindi films such as Kabhi Alvida Naa Kehna, Vaastu Shastra, My Friend Ganesha, etc. She has been mostly active in TV shows playing different kinds of roles. Apart from being a popular artist on TikTok, She is currently starring in many web-series like Kota Factory and other such shows on TVF, Girliyapa and The Screenpatti. She is having more than 2.6 million followers on TikTok.
7. Nagma Mirajkar
Born on 24 January 1992 style Diva Nagma Mirajkar is a fashion blogger, and a popular TikTok star followed by millions of fans and is a crowned TikTok Muser. She often posts comedic lip-sync and dance videos on TikTok. Nagma debuted on the internet with her fashion and style blogging site, “Oh My Gorg!”. She has collaborated with other famous TikTok stars including Awez Darbar, Aashika Bhatia and more. She has featured with other social stars in YouTube videos and performed many live concerts. She has more than 2.6 million followers on the TikTok App.
8. Awez Darbar
Awez Darbar is a well known TikTok creator, Choreographer, Influencer, and entertainer. He is a crowned TikTok comedian with more than 2 million followers and is famous for the comic, lip-sync videos and is the founder of Ace Production company. Awez is passionate about dancing and worked as a teacher in Shiamak Davar dance institute. Awez has choreographed and danced to Naah song by Hardy Sandhu, featuring Nora Fatehi. He often collaborates on TikTok videos with Nagma Mirajkar, another popular social star
9. Manav Chabbra
Manav Chabbra aka Mr, MNV is a famous TikTok creator, Artist, Comedian, and a trained Bhangra Dancer. Manav is a crowned TikTok Muser and regularly posts dance videos and lip-syncs on TikTok. He has collaborated with TikTok stars including Awez, Mrunal Panchal and Aashika Bhatia and aspires to become an actor. Manav debuted on musically in December 2016 and rose to fame with his acting talent and charming look. In 2018, his name was doing rounds as a commoner contestant in Big Boss season 12. Manav has more than 1.8 million followers on TikTok.
10. Rishabh Puri
Rishabh Puri is a crowned TikTok creator with more than 1.6 million followers and is famous for comedic lip sync, romantic videos and loved by millions of fans for his chocolate boy looks. He has even collaborated with famous TikTok stars including Aashika Bhatia, Naagma Mirajkar and more. Rishabh is the Director of Hasley India, famous for spoofs and daily life videos and has the YouTube channel under the same name.
11. Mrunal Panchal
Mrunal Panchal is a famous fashion blogger and TikTok comedian having more than 1.62 million followers. In India, She is best known for her fashion and makeup sense. She won the badge of TitTok comedian and is now a crowned Muser. Mrunal, nicknamed as “mrunu” has also done sponsored posts for brands like One Plus 6 and Skechers Performance and regularly posts makeup tips and tutorials on her Instagram Page MakeupByMrunu. She has collaborated on TikTok duets with social stars like Tanzeel Khan.
Dr. Farhan Khan aka Fizuliyat, is a popular TikTok star from India who is a doctor by profession. He rose to fame through Humorous originals, lip sync sketches and romantic duets on TikTok after debuting on Instagram in 2013. He was also crowned TikTok Favourite Muser in 2017. Fizuliyat has a huge fan following on social media and is quite popular among youngsters for his cool hairstyles and dressing sense. Farhan has collaborated with other TikTok including Rishabh Puri and Vitasta Bhat. He created a duet with Nagma Mirajkar, “#ImHisGirlfriend Madamji Who was she???” Farhan has more than 1.22 million followers on the TikTok app.
Users on Musical.ly spend 11.5 minutes’ in creating and watching content on the app each day (Survey Monkey)
THE BASICS OF POSTING ON MUSICALLY/ TIK TOK APP
- Vertical Video
The best videos are full vertical videos (aspect ratio of 1080 x 1920) shot in the musical.ly app.
- Hashtags & Descriptions
Including relevant hashtags and descriptions (metadata) allows musically/Tik tok to categorize your content effectively.
- Inbuilt tools
Musical.ly’s creators can use some of the tools/formats described below whenever you’re inspired to do so:
live.ly: Musically/ Tik tok integrated live streaming app allows you to go live and talk to your fans. You can host Q&A sessions, video call some fans (aka “guesting”), and co-broadcast with other creators.
Duet: You can pick a lucky fan and duet to one of their videos. They’ll feel special and become a part of your fandom.
Just like on YouTube’s clickbait thumbnails, give the musical.ly community a reason to watch your video by selecting the most captivating and intriguing thumbnail.
- Select your category
After posting your video, select the most relevant category for your content. This helps surface your content to a broader audience.
After you post your video, be sure to share it to your accounts on other social networks. That’s why there are tons of Musical.ly videos of Loren Gray, Johnny Orlando, Kristen Hancher, Annie LeBlanc among others.
Are you a brand that is looking to work with Tik Tok creators for your influencer led campaigns to drive more ROI? Connect with us to find the right creators for your brand advocacy at firstname.lastname@example.org
MUSICAL.LYS/ TIKTOK FOR MARKETERS?
Brands are already using Musical.ly in their promotion campaigns with the help of young content creators. Musers like Baby Ariel, Lisa & Lena have high engagement rates and also maintain millions of followers on their Instagram profile. This gives brands another opportunity to promote their products.
Gen Z consumers are also hyperactive social media users who leverage platforms as tools to learn about new products and make purchasing decisions.
As such, Musical.ly’s impressive start is perfect for advertisers looking to deliver messages to a young, female, and mobile-focused population of consumers. This is because Musically/Tiktok is a unique platform where it attracts very specific sub-demographic and is more popular among younger female audience between the ages of 13-24-years, unlike Instagram and Facebook. This is why reports suggested that Facebook has plans to take on Musical.ly, with its own lip-syncing feature.
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.