YouTube surely is attracting the best talents from the fashion world and beyond. Five months ago, Karlie Kloss joined YouTube community by starting her own channel in order to make her world little more “Klossy”.
Before launching Klossy, Kloss was already active on Twitter and Facebook. Her YouTube channel has generated more than 250 thousand of subscribers and 4 million views by September 2015.
“I spent a majority of my life in front of camera, but not my camera. So, this channel will show you all the crazy things that happen on set, and the moments when I step out in the runway” – Klossy.
Kloss started modeling by the age of 15 and has walked runways in New York Fashion Week and covered about 64 shows in a single season (2008). She has closed for top fashion designers such as Marc Jacobs, Carolina Herrera with an advertising portfolio that covers elite brands like Chloé, Lacoste, Alexander McQueen, Yves Saint Laurent, Elie Saab, Dolce & Gabbana, Doo.Ri. Etc.
Apart from being one of the world’s top paid models, she is an avid coder and sells her own line of charity cookies at Momofuku Milk Bar.
If we are talking about fashion, then we must not forget beauty vloggers who have been giving stiff competition to the fashion industry.
Just like Harry Winston said “People will stare. Make it worth their while”; he didn’t know that our vlogging generation will revolutionise the way of beauty vlogging.
So check out our list of top six YouTube makeup tutorial starlets with highest subscription and viewership,
1. Michelle Phan – (8,000,272 subscribers • 1,169,570,526 views)
She is regarded as the beauty mogul of vlogging world. Phan now has a company with $84 million annual sales run rate for her e-commerce beauty startup called Ipsy.
2. Yuya – (11,591,007 subscribers • 1,097,105,227 views)
At 16, Mariand joined YouTube by participating in a makeup contest . Now she got the highest YouTube subscribers in whole Latin America.
3. Bethany Mota – (9,429,186 subscribers • 772,778,805 views)
She got her own collection featuring in Aéropostale stores and by the age of 19, she was among “25 Most Influential Teens of 2014″ by Time magazine.
4. Zoella – (9,171,372 subscribers • 552,509,133 views)
Sugg has launched a range of beauty products under the brand name Zoella Beauty and has signed a two-book deal with Penguin Books.
5. CutiePieMarzia -(5,827,565 subscribers • 439,067,500 views)
Popularly known as PewDiePie’s partner, Marzia has designed her own clothing and shoe line available on ReelStyle.com. She was also part of marketing campaigns for the Hollywood movie “As Above, So Below”.
6. Grav3yardgirl – (5,789,662 subscribers • 797,605,137 views)
From ghost hunting videos to “Does This Thing Really Work?” series, Rachel has grown to be among world’s top paid YouTube celebrities.
Apart from these six starlets, there are many desi vloggers joining the YouTube’s Beauty & Fashion world. One of the best examples worth mentioning is Londoner Kaushal Beauty – (810,595 subscribers). She has interviewed X-factor judge Cheryl Cole and creates videos for everyday makeup tips and for Indian wedding receptions.
So, are you inspired enough to make your own beauty channel on YouTube, and if so then which YouTube makeup star you idolize the most?
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.