AdvertisingTop 15 Super Bowl Ads Of 2018

Shruti Sen2 years ago

The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best.

So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days.

Amazon Alexa:
Lucky Generals & D1 (in-house)
YouTube Views: 26,189,757

Alexa loses her voice and Amazon calls the big gun celebrities to fill in: Gordon Ramsay, Cardi B, Rebel Wilson, and Anthony Hopkins. In the advertisement, each one of them tries to handle Alexa’s job to answer questions in their own unique way but end up blowing it. In the end, Alexa is back and takes it over.

The advertisement has been highly successful because of its witty content in showing each scenario of Alexa’s voice takeover by these celebrities. So far, it has garnered more than 26 million views on YouTube and sits on the top spot of best Super Bowl Ads of 2018.

 David of Miami
YouTube Views: 18,203,910

Since 1988, Budweiser has helped provide more than 79 million cans of water to cities across the U.S. that were impacted by natural disasters. But there’s more to do. By the end of 2018, their brewery in Fort Collins, CO will be joining the brewery in Cartersville, GA to deliver even more clean drinking water to communities in need.

The advertisement is mellow in nature with the beautiful background track “Stand by Me” performed by Skylar Grey. It showcases the Budweiser factories working on the company’s water donation initiative. So far, it has gained about 18 million views for it’s fantastic emotional connect with the audience and sits on the second spot of best Super Bowl Ads of 2018.

Bud Light:
Weiden & Kennedy
YouTube Views: 15,767,241

The “Bud Knight” waltzes through a giant battle on his way to pick up some beers but declines to help out. Until he changes his mind. The brand has very cheekily personified itself into a Knight who isn’t interested in the battle by instead picking up the Bud Light beers.

The advertisement ends with the slogan – “Here’s to the friends you can always count on.” It has garnered more than 15 million views so far and sits on the third spot of best Super Bowl Ads of 2018.

O’Keefe Reinhard & Paul (Their first Super Bowl campaign)
YouTube Views: 15,338,678

It all started with the Jimmy Kimmel show when Tiffany Haddish shared the best Groupon story of all time. And now here she is, the official spokesperson of Groupon. In the advertisement, Tiffany explains to the audience that while using Groupon it not just about saving money but also about supporting local business.

And who wouldn’t want to support local business? This is short and sweet advertisement has gained over 15 million views so far and sits on the fourth spot of the best Super Bowl Ads of 2018.

Amazon Prime:
 Lucky Generals
YouTube Views: 9,392,788

Amazon Prime has kept it pretty straightforward for this year’s Super Bowl Ad. The advertisement is a sneak peak of the new upcoming series Jack Ryan which is, of course, a Prime Original. Despite being straightforward and without any cheeky elements, this advertisement has gained around 9 million views so far. It is on the fifth spot of the best Super Bowl Ads of 2018.

Michelob Ultra:
FCB Chicago
YouTube Views: 7,386,300

Michelob Ultra has roped in Chris Pratt for this year’s Super Bowl Ad. In the advertisement, Chris is shown enthusiastically preparing for his next Michelob Ultra advertisement for which he has been selected. He seems to be very proud of it and goes around telling everyone. Chris Pratt defines what it means to live a fit and live the fun, making him the perfect fit for Michelob ULTRA’s spokesperson.

But when he reaches the ad shoot set, he finds out that his shot is standing in a crowd. The celebrity quotient of the advertisement has taken it to over 7 million views so far and is standing at the sixth spot of the best Super Bowl Ads of 2018.

 Grey Group
YouTube Views: 6,267,470

The Pringles Super Bowl Ad for this year is just “Wow” as it revolutionalizes Pringle stacking to make new flavors. The advertisement features comedian Bill Hader who is totally psyched about this fantastic way of making new flavors by stacking various flavored Pringles together. It sits on the seventh spot of the best Super Bowl Ads of 2018 and has garnered over 6 million views so far.

 Creators League (in-house)
YouTube Views: 4,104,164

Pepsi’s 2018 Super Bowl ad takes a walk down memory lane with it’s most famous ambassadors., including Britney Spears, Michael Jackson, and Cindy Crawford (joined by son Presley Gerber). In the advertisement, Pepsi is featured in various scenarios depicting every generation’s favorite drink. The advertisement has garnered over 4 million views and is at the eight spot of the best Super Bowl Ads of 2018.

Jack in the Box:
 David & Goliath
YouTube Views: 2,434,433

For this year’s Super Bowl Ad, Jack in the Box features the kitchen queen, Martha Stewart takes on this fast food mascot in a feisty fight. She is shown making a delicious fried chicken sandwich which she claims cannot be found at a fast food restaurant.

Just then, the Jack in the Box mascot comes crashing in on the set, telling her that they have better sandwiches in store. It all turns into a feisty fight! The advertisement has garnered over 2.4 million views so far and is at the ninth spot of the best Super Bowl Ads of 2018.

Team One
YouTube Views: 2,298,779

Lexus has collaborated with Marvel’s Black Panther for this year’s Super Bowl Ad spot. In the advertisement, you’ll see shots switching between the Lexus features and Black Panther doing stunts. It all makes a seamless fit and with amazing stunts and driving demonstrations, “Long Live The King” shows why the LS 500 F SPORT is the luxury performance sedan that takes the crown. The advertisement has garnered over 2.2 million views and is at the tenth spot of the best Super Bowl Ads of 2018.

David & Goliath
YouTube Views: 2,261,129

For this year’s Super Bowl Ad, Kia Motors has roped in rockstar Steven Tyler. In the advertisement, he is shown pulling some incredible stunts in reverse that actually takes him back in time. The tagline of the advertisement “Feel Something Again” is very rightly placed in the end. It has gained more than 2.2 million views so far and stands at the eleventh spot of the best Super Bowl Ads of 2018.

BBDO New York
YouTube Views: 2,116,813

For M&M, this year’s Super Bowl Ad spot is short but to the point. In the ad, just like Pinocchio, the red M&M wishes to be a real boy (as he is fed up with people trying to eat him) – and turns into Danny DeVito.

Then after turning human, he runs around all over the place asking people if they want to eat him. The advertisement has garnered over 2.1 million views so far and stands on the twelfth spot of the best Super Bowl Ads of 2018.

DDB Chicago
YouTube Views: 1,319,677

In this year’s Super Bowl advertisement for Jeep, Jeff Goldblum deftly escapes an attack from a T-Rex while driving the latest Jeep Wrangler. The advertisement has some thrilling shots of the T-Rex chasing the Jeep and gives the vibe of Jurassic Park. It has gained more than 1.3 million views so far and sits on the thirteenth spot of the best Super Bowl Ads of 2018.

Doritos Blaze and Mtn Dew Ice:
 Goodby, Silverstein & Partners
YouTube Views: 1,956,740

This Super Bowl Ad definitely the best collaboration so far between Doritos Blaze and Mountain Dew Ice. They have roped in the big guns, Peter Dinklage and Morgan Freeman for their smashing ad spot.

In the advertisement, Peter Dinklage’s rap skills are so hot that he sets a room ablaze while Morgan Freeman’s take on Missy Elliott is ice cold. This advertisement sits on the last spot of the Top 15 Super Bowl Ads for 2018 and has garnered close to a million views so far.

 Saatchi & Saatchi
YouTube Views: 1,035,296

For this year’s Super Bowl Ad spot, Tide very cleverly turns all the Super Bowl Ads into a Tide because if it’s clean, it’s got to be Tide. In the advertisement, Stranger Things‘ David Harbour explains in various scenarios that, actually, every single Super Bowl ad is a Tide ad—because all the clothes are clean.

This clever spot from Tide has garnered over 1 million views so far and stands on the fourteenth spot of the best Super Bowl Ads of 2018. Also, Tide was tweeted more than any Super Bowl ad that wasn’t a movie trailer.


Tourism Australia:
AGENCY: Droga5 New York
YouTube Views: 3,369,665

After the trailer of Dundee Super Bowl Ad 2018, w/ Chris Hemsworth and Danny McBride dropped, fans were baffled with the idea of recreating age-old Australian movie icon into a prank movie ad. The ad is now loved by fans all over the world, and the fact that it’s released as Super Bowl Ad 2018 is just an icing on the cake.

Now fans are so excited about this fake trailer, that they started a petition for “Crocodile Dundee” reboot after Super Bowl commercial with the same cast. The petition had 3,000 signatures as of last Monday.


Shruti Sen

I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!

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