Hey, Here’s some heads up on how to optimise your YouTube playlist on your channel, so don’t you hang your boots just now, if you aren’t getting the desired traction!
What’s the fuss about Video playlist?
Initially, if you don’t already know, Video Playlist forms an essential strategic component in devising your marketing plan for YouTube. It not only increases your watch time per say by helping it to appear on search related results but also gives a boost in the videos related to suggested videos.
Advantages of a Video playlist
a) By grouping a bunch of videos together, you create a better product for your viewers for they can see each of your work efficiently
b) It gives a good boost of viewership to even those videos which might not have fared well in terms of garnering eyeballs. Say, you have a playlist with 9 hits and add 1 average video, which again, is not a bad bargain. Chances are that the 1 average video too will be viewed manifolds.
c) You can also group videos around a particular theme or a tent-pole event
d) Later, after carefully scrutinising the analytics of how each video is faring in the YouTube sphere, you could further cut out another playlist with those being the ‘most viewed’ in the market.
For example, say you have 10 videos with 6 generating more ‘buzz’, you can slice these 6 and make another playlist with this ‘sliced 6 buzzing’ videos to boost your content which has been doing fairly very well. ( This works in tandem with point b,i.e. when point b is not working)
Now addressing the elephant in the room, which, in this case, is optimisation of video playlist on YouTube. We give you top three ways of how to optimise your video playlist
1. METADATA & THUMBNAILS –
Metadata works in tandem with your Video Title, description and tags. They are the relevant keywords which help describe your videos. One important aspect of metadata is that it helps YouTube’s analytics makes sense of your content. Secondly the Thumbnails of the respective videos should be designed by keeping the video in mind. Thumbnails are the miniature visual windows or ‘mini- posters’ to each and every video on YouTube respectively. If you want your video to clock in more views then Thumbnails integrate an important part of the metadata which needs to be properly optimised to gain you traction in multiple ways. If the thumbnails and metadata are properly synced then the message (i.e. the motive of the video to get more eyeballs) gets reinforced. Keep the titles precise while the description concise with relevant keywords. You can also get creative with thumbnail by using photoshop and getting the desired result. Thus, this helps you optimising the video in question individually.
2. ANNOTATIONS & TAGS –
Annotations are clickable text overlays on YouTube videos. They are used to boost engagement by annotating to a ‘subscribe’ buttons, annotating to another video i.e. a call to action button which can link another video of another collaborator, if any, annotating to your YouTube channel to give more detail about your channel and most importantly annotating your playlist. Use in-video annotations, messaging end cards and description links to send it to viewers watching a playlist. Moreover, they are also important from SEO point of view and can help increase rankings. Thus, annotations can be played with shapes and sizes to achieve different goals. Similarly optimise the tags for your playlists. i.e. keep in mind to add a mix of general and video related tags to blanket a maximum reach in terms of content. Be assured to add enough tags for your playlist for you have multiple videos in your playlist. Also, try to include your metadata in your tags.
3. Design the Playlist to make the user experience more engaging-
First and the foremost make your channel post with the playlist attached, hence they will invariably be shown by the viewers. When you arrange your videos in a playlist make sure to put it as a ‘series’ in your settings so that the next video comes just after, once the viewer completed watching your video and there is no momentary loss of time or attention of the viewer.This seamless linking helps your videos which are lower on the charts to get better rating.
Read More: How to create a Private Playlist for your videos on YouTube
Apart from this you can display your playlist on your channel page. Share the playlist with the channel post feature and add the context to it. Further, You can invite comments from viewers who saw your video post comments which help promote the video organically! You can also work with vidooly’s analytics which can help your videos be properly optimised and gain leads over other performing videos.
The content marketing team at Vidooly publishes articles and blogs on current and relevant online video industry related news.