HomeCategoryBest Video Marketing Influencers Blog to Follow | Vidooly

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On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work. When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in...

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Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? This a feature that shows up...

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Knowing how to edit a video is like knowing how to make yourself food for a socially active individual. You can’t live without that specific set of knowledge but knowing it firsthand can be very difficult. Learning it can seem like a long road that you just never find the strength to take the first step for. If you can find software that can help you learn how to read someone’s text messages these days,...

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Being a social media marketer, you probably think that you’re doing it all. You’ve created a presence on all social channels, you’re capitalizing trends, delivering the right content and capturing the right audience. But if you’re still struggling with results, then you’re missing out on a key ingredient – Emotional Intelligence for marketing. Chances are you’re amongst the 80% marketers who assume they’ve got a comprehensive view of their consumers’ info. But in reality, 63%...

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Marketing is never an expense but an Investment   Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The...

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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When it comes to promoting your brand on social media, Facebook and Instagram usually emerge as the preferred platforms. However, if you’re ignoring LinkedIn marketing and not including it in your social media strategy, then you’re making a big mistake! LinkedIn isn’t just a place to hunt for jobs anymore. The platform has matured into a pulsating network of professionals over the years and is now a top marketing junction. Whether you are a startup...

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Google, the undisputed internet giant in the world processes over 40,000 search queries every second on average, 3.5 billion searches per day & 1.2 trillion searches per worldwide. Now coming to YouTube, the largest video platform in the world has around 1.9 billion users who consume YouTube videos on a monthly basis with over 5 billion videos watched every day. In this blog we shall discuss the pros & cons of in house ads management...

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One of the reasons why we’re all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn’t even exist a few minutes ago as well as the ones which its sure you’ll be interested to watch. It surely isn’t a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average...

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In the world of Netflix, YouTube, Amazon Prime, and other video streaming channels, static content is no more attractive. Famous brands and even start-ups have well understood it. The idea of a video marketing strategy isn’t new. But what has changed is how it has become a necessity on almost every platform. Videos are no longer just a branch of one’s overall marketing strategy. But it has become the nucleus of marketing efforts. There is...

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YouTube has become a giant platform for online video streaming. According to Onmicore, there are more than 1.9 billion users who consume YouTube on a monthly basis with over 5 billion videos watched every day. YouTube is an excellent platform for not only users to look for the desired content but also for the creators to showcase their talent to the diverse audience. Running advertisements on your videos is one of the most widely used...

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Video content is a powerful SEO tool. An informative video that has compelling content and entertainment value demand more attention today than an article post. And when you talk about video content, the only name that pops up in mind is YouTube and its phenomenal success over the years. Going by the records and statistics, YouTube already enjoys a monthly user base of 1.5 million. And the count is increasing per day. Also, YouTube content...

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When it comes to engaging and educating the audience, brochures come as a handy marketing tool. But if the brochure design isn’t relevant, it will end up in the trash bin. A well-designed brochure clearly tells what your business is all about and inspires the readers to consider your products/services. On the flip side, a poorly designed brochure will most likely to turn-off potential customers for eternity. But here comes the question — what exactly...

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Twitter was launched back in 2006 and it quickly became a superstar social media platform where people would discuss their opinions on current affairs, interact with brands, reach out to customer service, participate in contests and use chats. As of today, around 500 million Tweets are sent per day and that’s a lot of noise for a brand to put across their message. One way to break free from this clutter is to make use...

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We’ve all heard conversations about the video revolution and its rise to being as a potent content format is undeniable. Resistance is futile! It’s time to surf the video trend towards more effective and efficient marketing! Alas, despite everything you’ve heard, it’s still natural to have reservations. Video marketing can demand costly investment when compared to other traditional forms of marketing. Video marketing trends suggest that this year businesses can have crazy growth by using...

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In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...

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When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...

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Whenever a creator is shooting video content, they tend to shoot it in the best possible mode available to them on their shooting device. This causes the end product of the video to be huge in terms of its size. Now since these videos are created to be shared on websites like YouTube, the massive size of the video file becomes an issue as most video sharing websites have limitations on the size of the...

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Only creators can understand the hard work that goes behind creating a video for their YouTube channels. Any video with a small subscriber base could lead to a business deal, sponsoring opportunities, and good monetization rates. But, its heartbreaking for the creator to see the video that they created with so much effort is getting replicated on another channel without your permission. To solve this age-old problem, YouTube is releasing a new tool called “Copyright...

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Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user...

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In March 2018, Deloitte did a survey which concluded that Gen-Z is spending about 22 hours/week on consuming digital videos (vs 16 hours on live TV) and Millennials are spending about 19 hours/week on digital videos (vs 15 hours on live TV). This is a great indicator of the shift in the video consumption habits. If you look at the older generations, you will still find them consuming more live TV than digital video but...

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Last Christmas, my dad told me about this travel package ad he found online that followed him around the internet. “I saw this ad three to five times on Facebook yesterday, so I thought this is the best deal on the internet right now,” he said, after buying the deal for which he got pretty excited. When he told me about all his decision factors that made him click the CTA button of that “Make...

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Video will be the future of content marketing and if you look at statistics, you will realize that it’s not an exaggeration. By 2021, 80% of world’s internet traffic will come from videos, as predicted by CISCO report. In addition to this, web users will consume more than 3 trillion minutes of video per month by 2021. 2021 is not far away, right. That is where we are heading as far as videos are concerned....

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Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...

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Over the years, the internet and social media platforms have rapidly evolved which has lead to a drastic transformation in the audience consumption behavior and marketing strategies adopted by brands. One such trendy phenomenon that evolved into a full-blown marketing strategy for every industry is Live streaming. It is a type of video content that is a broadcast in real-time to an audience on the internet. Though this has been around for a long time,...

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With over 400 hours of video uploaded to YouTube every minute, it’s handy to have a standard to determine how well your video content is doing against others in the same vertical. Channel video views and well-optimized metadata are essential growth factors for any creator. As we all know metadata is mostly what will make a YouTube user to click and view your video. It is cumulative of title, descriptions, thumbnails, and tags used for...

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With more than 250 million everyday users of story feature, Instagram is among most used self-shot video apps in the world. But with a limitation of 15-second videos, and 60 seconds uploaded videos, there was never a room to create YouTube-like content on Instagram. Instead, popular Instagrammer’s like Amanda Cerny, Dj Khaled, Tonioskits, KingBach, and others, started creating live videos, and Vine styled stories to gain attention form their followers.   READ MORE: Instagram 101: Everything...

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Around a month ago, Google released its built-in ad filter for Chrome, which blocks ads that are widely considered the most disruptive, while allowing more innocuous ones to show. This could cause major changes in the digital ad market, especially for Google’s platforms, such as search and display ads, as well as YouTube ads. Given the context of ad blocker usage today, the move is widely considered a strategic one that could benefit the digital...

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According to YouTube, this is what a video view means – “a viewer-initiated intended play of a YouTube video that’s been de-spammed… A view isn’t an autoplay, scripted play, spam play or playback. Views should only be a result of pure viewer choice to watch a video, not as a result of a transaction through incentivized views.” In simple terms, this basically means a view is counted when a video is played because a viewer...

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With about 3 billion accounts on the platform, Twitter is one of the most popular social networking platforms in the world. It has about 330 million monthly users and insights from 83% of the world’s leaders. The concept of tweets has lead to constant outpouring of strong opinions on the platforms along with the extensive usage of hashtags. Despite the restricted video upload length of 140 seconds, individuals and brands are natively uploading video content...

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When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated. The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them...

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For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

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Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

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When you’re running a YouTube channel, or a video content creation business, one of the most important aspects that can help you improve is to know what is trending across the world in every genre. When you know what viewers in your country are watching, it is easier to fine-tune your product/service advertising campaigns and improve your influencer strategy as per your need. This fundamental is true for any kind of Social video platform, especially...

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Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed....

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Small businesses need not remain so. Corporate history bears witness to the fact that most large corporations of today- Amazon, Virgin, McDonald’s, KFC, eBay and Dell, among others, began from garages and went on to become billion dollar businesses. Admittedly, operating a small business has inherent drawbacks. Budgetary constraints do not permit much advertizing and marketing activities.  However, with some ingenuity, you can keep developing an excellent strategy for marketing your small business and effectively...

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Instagram is indeed a powerful social media platform and a strong weapon of choice for marketers working, in particular, with Instagram influencers! Before you analyze your Instagram profile, it is very important to keep certain things in mind before you could make a niche on Instagram.In order to be a social media star, one needs to be fully aware of all the features Instagram offers! The Instagram community, both locally and globally are close-knit and...

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Be it a business or an individual Instagram account, everyone wants to gain maximum visibility from their posts. More visibility simply means being able to be found by new users, getting more followers and having more engagement on your posts. Eventually, it all leads to more sales if that’s what your objective is. Therefore, the key to increased visibility is to expand your Instagram reach. In this blog, we will discuss the 5 strategies to...

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Snap Map is a very interesting Snapchat feature which is already used by millions of user worldwide. This feature basically allows you to share your location and start discovering Stories from around the world. Now, this simple feature has been upgraded which will now act as your personal tour guide by automatically notifying and updating you on whatever is happening around you. In order to get started with it, all you need to do is...

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Ever since the launch of Instagram, everyone has been hooked onto it and gradually the platform has changed a lot too with numerous updates. Just recently, one more new Instagram update came through that now lets users put clickable @accounts and #hashtags in their Instagram bios. This is a total game changer for those Instagrammers who have more than one account and want to work out a way to cross promote. This will definitely prompt...

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Being a social media star is truly a blessing and what’s better to get verified on the social platform. The ideal ‘blue tick’ has been a dream for many and we know it. Don’t worry, here is how you can get verified on Facebook, Twitter, and Instagram: Get Verified on Facebook The verification badges on Facebook is a great way to ensure brand credibility online for large brands and local businesses. The blue or gray verified...

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In 2017, Facebook and Google have ruled over the domain of online advertising. The growth reached a whopping 29.6% in the third quarter of the year. Among the two, Google has been the bigger fish, contributing about 21.4% annual market growth rate. Google has contributed an added $4.2 billion to spend this year. In fact, according to Forrester’s Digital Marketing Tracker, Google, Facebook, Alibaba, Tencent, and Baidu are the market leaders in online advertising, contributing...

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YouTube is a continuously evolving platform that keeps on updating itself as per the user needs. Just recently YouTube has started to test some new multitasking features on desktop that is the picture-in-picture feature, minimize content and a floating mini player bar. On mobile (be it Android or iOS), YouTube has had the picture-in-picture feature that allows users to navigate easily across the platform while consuming a piece of content. They are now trying something...

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If a photo’s worth a thousand words, then how much more valuable is video? With the ongoing growth of video marketing, many have been influenced and are likely to invest. It is very true that evolution of video marketing has made space for many content creators but the concern circles around the amount of knowledge and understanding which is still lacking. It’s understandable that people may not know everything about video marketing, production, and analytics and...

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Many owners of the YouTube channels are always looking for the ways to get more views and subscribers. Here are some cool SEO tips & tricks that can help you rank on the YouTube. YouTube is one of the most popular channels used for social media marketing. Many companies make use of Cox internet packages to post their new videos on their YouTube channel to get views, likes, subscribers, and customers for their product. Apart...

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Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...

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Evolution of video marketing has undoubtedly carved a niche for many content creators. With its evident growth, it has given rise to an array of innovations over time that has made people’s lives easy. It has been nearly impossible to keep up with the top new trends or social media channel that emerges, piling even higher on your platter of options to pursue your business. It was in no time that the spark of Snapchat...

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Today Instagram has a huge active user base and marketers are constantly trying to tap into this platform to reach out to their target audiences. For brands and business, Instagram ads is an effective way to increase their brand visibility and connect with their existing and prospective customers. No wonder, today there are more than 1 million advertisers on Instagram running ads. With the boom in the digital video space, Instagram ads have also evolved...

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With over 2 billion monthly active users as of last year, Facebook is flooded with countless brands vying for the attention of their followers. As such, the competition is fierce, to say the least, and brands need to find new ways of effectively interacting with their user base. For this reason, they turn to brand building strategies that will help them stand out from the crowd and expand their loyal fan base as a result....

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...

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The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best. So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days. Amazon Alexa: AGENCY: Lucky Generals & D1...

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Super Bowl is back, and this supersize tentpole event will be watched by more than 120 million people around the United States of America alone. It is the biggest game show day of the year where millions of NFL fans will hope to get their hands on one of the scarcest Super Bowl tickets which are already sold out as I write this blog. WHAT’S SUPER BOWL As we all know, the Super Bowl is...

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For the past three years, digital marketing industry in India is growing at its peak and is still continuous. Before the term digital used to be only for Facebook marketing and Google AdWords, where marketers were able to personify their display ads by targeting right group of audience. But after the advent of YouTube, video marketing became an essential part of digital advertising in India. Advertising on YouTube helped marketers to break in the geophysical...

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Instagram is one of the most popular social networking sites. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day. According to a 2014 Forrester study, Instagram has 58 times greater engagement than Facebook. So, whether you are a big brand or just somebody who wants to be Instagram famous, you need to know how to get more followers on Instagram. Here are few tips and tricks...

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