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When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated. The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them...

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For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

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Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

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When you’re running a YouTube channel, or a video content creation business, one of the most important aspects that can help you improve is to know what is trending across the world in every genre. When you know what viewers in your country are watching, it is easier to fine-tune your product/service advertising campaigns and improve your influencer strategy as per your need. This fundamental is true for any kind of Social video platform, especially...

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Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed....

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Small businesses need not remain so. Corporate history bears witness to the fact that most large corporations of today- Amazon, Virgin, McDonald’s, KFC, eBay and Dell, among others, began from garages and went on to become billion dollar businesses. Admittedly, operating a small business has inherent drawbacks. Budgetary constraints do not permit much advertizing and marketing activities.  However, with some ingenuity, you can keep developing an excellent strategy for marketing your small business and effectively...

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Instagram is indeed a powerful social media platform and a strong weapon of choice for marketers working, in particular, with Instagram influencers! Before you analyze your Instagram profile, it is very important to keep certain things in mind before you could make a niche on Instagram.In order to be a social media star, one needs to be fully aware of all the features Instagram offers! The Instagram community, both locally and globally are close-knit and...

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Be it a business or an individual Instagram account, everyone wants to gain maximum visibility from their posts. More visibility simply means being able to be found by new users, getting more followers and having more engagement on your posts. Eventually, it all leads to more sales if that’s what your objective is. Therefore, the key to increased visibility is to expand your Instagram reach. In this blog, we will discuss the 5 strategies to...

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Snap Map is a very interesting Snapchat feature which is already used by millions of user worldwide. This feature basically allows you to share your location and start discovering Stories from around the world. Now, this simple feature has been upgraded which will now act as your personal tour guide by automatically notifying and updating you on whatever is happening around you. In order to get started with it, all you need to do is...

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Ever since the launch of Instagram, everyone has been hooked onto it and gradually the platform has changed a lot too with numerous updates. Just recently, one more new Instagram update came through that now lets users put clickable @accounts and #hashtags in their Instagram bios. This is a total game changer for those Instagrammers who have more than one account and want to work out a way to cross promote. This will definitely prompt...

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Being a social media star is truly a blessing and what’s better to get verified on the social platform. The ideal ‘blue tick’ has been a dream for many and we know it. Don’t worry, here is how you can get verified on Facebook, Twitter, and Instagram: Get Verified on Facebook The verification badges on Facebook is a great way to ensure brand credibility online for large brands and local businesses. The blue or gray verified...

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In 2017, Facebook and Google have ruled over the domain of online advertising. The growth reached a whopping 29.6% in the third quarter of the year. Among the two, Google has been the bigger fish, contributing about 21.4% annual market growth rate. Google has contributed an added $4.2 billion to spend this year. In fact, according to Forrester’s Digital Marketing Tracker, Google, Facebook, Alibaba, Tencent, and Baidu are the market leaders in online advertising, contributing...

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YouTube is a continuously evolving platform that keeps on updating itself as per the user needs. Just recently YouTube has started to test some new multitasking features on desktop that is the picture-in-picture feature, minimize content and a floating mini player bar. On mobile (be it Android or iOS), YouTube has had the picture-in-picture feature that allows users to navigate easily across the platform while consuming a piece of content. They are now trying something...

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If a photo’s worth a thousand words, then how much more valuable is video? With the ongoing growth of video marketing, many have been influenced and are likely to invest. It is very true that evolution of video marketing has made space for many content creators but the concern circles around the amount of knowledge and understanding which is still lacking. It’s understandable that people may not know everything about video marketing, production, and analytics and...

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Many owners of the YouTube channels are always looking for the ways to get more views and subscribers. Here are some cool SEO tips & tricks that can help you rank on the YouTube. YouTube is one of the most popular channels used for social media marketing. Many companies make use of Cox internet packages to post their new videos on their YouTube channel to get views, likes, subscribers, and customers for their product. Apart...

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Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...

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Evolution of video marketing has undoubtedly carved a niche for many content creators. With its evident growth, it has given rise to an array of innovations over time that has made people’s lives easy. It has been nearly impossible to keep up with the top new trends or social media channel that emerges, piling even higher on your platter of options to pursue your business. It was in no time that the spark of Snapchat...

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Today Instagram has a huge active user base and marketers are constantly trying to tap into this platform to reach out to their target audiences. For brands and business, Instagram ads is an effective way to increase their brand visibility and connect with their existing and prospective customers. No wonder, today there are more than 1 million advertisers on Instagram running ads. With the boom in the digital video space, Instagram ads have also evolved...

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With over 2 billion monthly active users as of last year, Facebook is flooded with countless brands vying for the attention of their followers. As such, the competition is fierce, to say the least, and brands need to find new ways of effectively interacting with their user base. For this reason, they turn to brand building strategies that will help them stand out from the crowd and expand their loyal fan base as a result....

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...

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The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best. So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days. Amazon Alexa: AGENCY: Lucky Generals & D1...

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Super Bowl is back, and this supersize tentpole event will be watched by more than 120 million people around the United States of America alone. It is the biggest game show day of the year where millions of NFL fans will hope to get their hands on one of the scarcest Super Bowl tickets which are already sold out as I write this blog. WHAT’S SUPER BOWL As we all know, the Super Bowl is...

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For the past three years, digital marketing industry in India is growing at its peak and is still continuous. Before the term digital used to be only for Facebook marketing and Google AdWords, where marketers were able to personify their display ads by targeting right group of audience. But after the advent of YouTube, video marketing became an essential part of digital advertising in India. Advertising on YouTube helped marketers to break in the geophysical...

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Instagram is one of the most popular social networking sites. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day. According to a 2014 Forrester study, Instagram has 58 times greater engagement than Facebook. So, whether you are a big brand or just somebody who wants to be Instagram famous, you need to know how to get more followers on Instagram. Here are few tips and tricks...

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This August, Facebook launched “Watch” to lure its 2 billion-plus users to watch original content just like we do on YouTube. Launched only for America, Facebook promised its users with an array of content in the form of web series, sketches, reality shows, animation, live feeds, documentaries etc. This shows Facebooks ability to seek content that’s not just random viral videos but a complete series in order to catapult “Facebook Watch.” After the announcement, Facebook...

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In recent years, Video Marketing is being closely related to branding in every industry. With the emergence of video platforms like YouTube, Twitch, Vimeo etc., various brands now have a new story to tell. This is why many leading airlines are now using new ways to build that brand image by improving the communication between their customers. And one of the best ways to do that is by showing them their Airline Safety Videos with...

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Multi-channel Network is now an integral part of YouTube ecosystem. Although it hardly matters for newly created YouTube channels, but, as the YouTube channel grows and reaches a benchmark, Multi-channel Network becomes the go-to agency in order to enhance the growth. For starters, a YouTube MCN helps creators with new brand deals, cross-channel collaborations, get brand sponsorship deals, and provides a content strategy with the help of data analytics. But there are many MCNs that...

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You must have noticed that videos on Facebook autoplay in silent mode. This is done by Facebook so that more videos are watched on it’s site. But this is found annoying by many users. Thankfully, there is a way to disable this feature in different devices. Here’s how to disable Facebook Autoplay videos in different devices – On Desktop: Go to the Settings page and click on “Videos”. After that select “Off” on “Auto-Play Videos”...

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In the recent years, there has been an explosion in online video consumption. Video creators are using every other social media platform to boost their video views and engagement on the content they created. It is said that this year, online video will account for 74% of all online video traffic. Facebook is one such important platform to showcase videos to a broad set of audience. There’s a 75% annual growth rate increase in the...

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Suppose, if you have the ability to get an unfair advantage over your competitors legally, would you grab the opportunity? If yes, then Custom Affinity Audience is your go-to feature in Google AdWords tool. As we all know, remarketing is one the most important feature in Google AdWords that helps us reconnect our website visitors or YouTube channel subscribers/viewers easily. But, targeting on their daily search, shopping behavior and competitor tracking were not possible earlier...

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YouTube is a must if your marketing strategy uses video. Even though some think that there’s nothing a marketer can do to increase the effectiveness of video marketing on YouTube, there are some neat functions that you could use today. Let’s make sure the power of YouTube plays on your tea with these simple tricks and tools for digital marketers. #1. You can generate a link that allows you to begin playback of a video at...

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Finally, Facebook is now ready to compete YouTube. After launching its dedicated video tab last year that hosted generic videos through the news feed, Facebook launched its long awaited platform for TV shows and user generated content called “Watch.” What is Facebook Watch –  Just like YouTube, and YouTube Red; Facebook’s Watch will show content that is made up of episodes — live or recorded — and follow a theme or storyline. Following are the...

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Facebook has become a great platform for people to share their ideas and expertise. There are some pretty amazing Facebook pages that cover DIY tips and crafts and can help one to build their own crafts step by step. Here is a countdown of the very best pages on Facebook on crafts that are bound to make any one’s jaw drop and go wow. The Crochet Crowd: Facebook Followers – 1,173,144 The Crochet Crowd has...

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It’s been six months since YouTube got hit with terrorist’s propaganda videos. This resulted in mass boycott where thousands of advertisers stepped down from advertising on YouTube and vowed not to return until Google takes though steps to eradicate this problem. As we all know that the spread of terrorism and violent extremism is a pressing global problem and a critical challenge especially for Google. This was the reason why Facebook, Microsoft, Twitter and YouTube...

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YouTube has an extensive certification program that many creators don’t know about. The main objective of this YouTube certification program is to educate individual YouTube creators and companies looking to grow their YouTube channel or help others in complete YouTube optimization. After completing this program, you will have the knowledge of best practices, platform strategies, monetization, content ID rules, and channel development techniques that will help you to find success on YouTube. The YouTube Creator...

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Facebook’s new updates are coming in various forms. As we all know Facebook users now have five new emotions to express themselves with when reacting to comments on posts. This ability for users to use the same five reactions on comments that users can use for posts: love, haha, wow, sad, angry, and great full. These reactions are already available to FB messenger users, back in 2017 March. Recently, at Digital Content NewFronts 2017 and...

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With more than 2 Billion Facebook users, the company is now having more active users than the whole population in India. And as they say, with every user comes great responsibility; Facebook has changed its ambition from becoming the most populated social media platform in the history of Internet to developing new ways to advertise and safeguarding that whole ecosystem. Along with Facebook’s several new updates, the company introduced Facebook Messenger ads. This update is...

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Last year, Twitter extended its limits by beating other significant players in the tech space, including Verizon, Yahoo, Amazon, and Facebook for securing the live streaming rights to stream ten games of the 16 Thursday Night Football games and saw on average a total of around 3.5 million unique viewers per game. And in next six months, Twitter launched its live-streaming services from the Twitter app, powered by Periscope. Since then, the company saw 31...

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Waiting to get your YouTube’s best practice guidelines to top online video marketing? Don’t worry! We will tell you how to achieve it using very simple strategies giving you YouTube Video SEO best practices for 2017. These strategies, in turn, perform the Video Search Engine Optimization (Video SEO) of your YouTube video so that it is found most relevant to online viewers. Before we move on, lets clear what video search engine optimization is all...

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We know that millions of digital marketers, brands, online junkies are tweeting, It’s just too noisy!! It is quite a tough task to find the relevant Tweets. But one can use the lesser known ‘Twitter advanced search’ option to find the relevant twitteratis. This advanced search allows one to find a twitter handle in a crowded forest of 200 million active users! You can use Twitter advanced search results to include filtering options like words,...

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Along with Facebook’s new update on live video monetization where users make money from Facebook video ads. Facebook updated one more exciting feature where anyone can insert their ads in live streaming videos. As per the new update, Facebook started expanding their feature called “Ad Breaks” in Facebook Live to additional profiles and Pages in the U.S. If you are also interested in knowing how to monetize Facebook videos through Audience Network, click here. What...

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Facebook just updated its AD BREAKS through its Facebook’s Audience Network. Now monetize Facebook videos just like YouTube. It’s now the perfect time to double down on making YouTube videos and then uploading it to Facebook to generate revenue. Last May, Facebook tested their two different advertising formats for Audience Network videos. At that time, both in-stream and in-article formats were used for selected verified publishers like USA Today Sports Media Group and Daily Mail...