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Twitter was launched back in 2006 and it quickly became a superstar social media platform where people would discuss their opinions on current affairs, interact with brands, reach out to customer service, participate in contests and use chats. As of today, around 500 million Tweets are sent per day and that’s a lot of noise for a brand to put across their message. One way to break free from this clutter is to make use...

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In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...

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When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...

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Video will be the future of content marketing and if you look at statistics, you will realize that it’s not an exaggeration. By 2021, 80% of world’s internet traffic will come from videos, as predicted by CISCO report. In addition to this, web users will consume more than 3 trillion minutes of video per month by 2021. 2021 is not far away, right. That is where we are heading as far as videos are concerned....

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Around a month ago, Google released its built-in ad filter for Chrome, which blocks ads that are widely considered the most disruptive, while allowing more innocuous ones to show. This could cause major changes in the digital ad market, especially for Google’s platforms, such as search and display ads, as well as YouTube ads. Given the context of ad blocker usage today, the move is widely considered a strategic one that could benefit the digital...

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When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated. The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them...

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For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

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Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

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Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed....

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The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best. So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days. Amazon Alexa: AGENCY: Lucky Generals & D1...

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Super Bowl is back, and this supersize tentpole event will be watched by more than 120 million people around the United States of America alone. It is the biggest game show day of the year where millions of NFL fans will hope to get their hands on one of the scarcest Super Bowl tickets which are already sold out as I write this blog. WHAT’S SUPER BOWL As we all know, the Super Bowl is...

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For the past three years, digital marketing industry in India is growing at its peak and is still continuous. Before the term digital used to be only for Facebook marketing and Google AdWords, where marketers were able to personify their display ads by targeting right group of audience. But after the advent of YouTube, video marketing became an essential part of digital advertising in India. Advertising on YouTube helped marketers to break in the geophysical...

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Digital focused Brands of today understand the importance of capturing the attention of their followers through meaningful marketing efforts. In an age of reduced attention spans, it is more important than ever that they create a space in the minds of their prospective customers through strong marketing communications. And what’s better than powerful video advertisements? As expected, quite a few Indian brands tried their hands at digital video campaigns this year to celebrate International Women’s...

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Nobody wants to wait 30 seconds for an unskippable YouTube ad before watching a video. It’s one of the worst things that can happen to any person is when they want to check a new movie trailer, but have to wait for 30 long seconds just to catch the first glimpse. These 30-second unskippable YouTube ads are about 20-30 seconds long and advertisers used to pay more for these spots and only appear on select...

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With at least 12 wins in every year since 2010, New England Patriots were bound to win the 57th National Football League Super Bowl 51. The Super bowl is an event where commercials are more important than Americans watch actual football with a base rate of $5 million for a 30-second advertisement. Later, the Super Bowl LI halftime show was headlined by Lady Gaga; whose performance was hailed by Hillary Clinton among millions of other...

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2016 was special for Indian sports with the main highlight being the Olympic, Paralympic Games in Rio de Janeiro and the T20 World cup. In January 2016 Premier Badminton League kicked off the successful year, followed by 2016 Hockey India League, Pro Kabbadi League season 3 and culminated with 2016 Indian Super League season where Atletico de Kolkata defeated Kerala Blasters to lift their 2nd Title. All these events rest on the three principals of...

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If you are a regular to YouTube, then you must be familiar with Pre-Roll Ads that begins before you watch a monetized video on YouTube. Before we begin, let’s clear off the type of Ad formats. There are three types of advertising options. Pre – Roll – Ads that come at the starting Mid – Roll – Ads that come in the middle of the video Post – Roll – Ads that come after watching...

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Brands started stepping up their Periscope game majorly in 2015. Most of the ones that took advantage of the new and rising live video platform for their marketing campaigns are the ones that are still given examples of. If you’re not familiar with what brands do on Periscope, then read on. Basically, it’s kind of like the Snapchat. Users get on live video streams on Periscope that are not available to watch later or over...

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TV is not dead, but Online is the new TV. In the last few years, there has been a clear and rapid shift from TV and traditional advertising to digital advertising. And it’s pretty safe to say that the trend will continue in the years to come. To substantiate this claim, sample this incredible stat – Nearly a fifth of younger people in the US don’t subscribe to cable and are happy to rely on internet...

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If you are a social butterfly or even if you’re just decently well connected on Social media, you might have seen this new Surf Excel ad pop up in your feed every now and then: The commercial was launched by Surf Excel Pakistan on the 10th of June and has already clocked over 3 Million views on Facebook! There are over 220 thousand reactions to the video – that is one reaction for every 13...

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Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

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Various media giants join Digital Content NewFronts Presentations held every year to showcase their goals ahead their financial year. On Thursday, May 5, YouTube held its presentation in a rather spectacular way. They rolled out the red carpet entrance with screaming fans waiting to take selfies with their YouTube superstars and entertained their star-studded arena with the performance of Big Bird, the Whip Nae Nae, SIA and Andra Day. Andra Day is one of YouTube’s...

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We at Vidooly keep a constant track of not just the videos on YouTube uploaded by creators; but also the advertisements that run on the platform. In the previous blog of this series, we had covered the most watched ads for the month of March. Here’s the chart for the month of April: 1. Drive Mein Junoon | Featuring Arijit Singh and Clinton Cerejo with Elite i20 Clinton Cerejo is a talented musician who not...

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Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....

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As people shift more towards online entertainment from traditional TV; marketers and advertisers have also slowly shifted their focus towards online video advertisements. A substantial portion of the advertising budget these days is allocated to the online piece and YouTube is the go-to platform for most brands. From this month onward, we’ll be releasing the top YouTube ads from India at the end of every month. Here’s the chart for the month of March: 1. Launching...

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Just a couple of days ago, YouTube released YouTube Ads Leaderboard for 2015 to showcase the top 10 most popular video advertisements of the year. These ads were selected based on their watch time, organic video views, engagement and audience retention. Video marketers can gain valuable insights by checking out the nuances of these videos. They can probably put their learning to use in 2016, when they roll out their own video advertisements. So, here...

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Most of brands now engaging with their customers through emotional content marketing. They have understood the power of video & have started launching their video commercials on YouTube before going for million dollar TV ad spending. 1. #PledgeToVote with Mr. Shyam Negi This commercial was launched by Google India team during 2014 General Election. The video ad tells the story of 97 years old School teacher Shyam Saran Negi who has never missed voting since...

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