HomeCategoryFacebook Marketing Blog: Facebook Latest Tips & Trends | Vidooly

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In 2017, Facebook and Google have ruled over the domain of online advertising. The growth reached a whopping 29.6% in the third quarter of the year. Among the two, Google has been the bigger fish, contributing about 21.4% annual market growth rate. Google has contributed an added $4.2 billion to spend this year. In fact, according to Forrester’s Digital Marketing Tracker, Google, Facebook, Alibaba, Tencent, and Baidu are the market leaders in online advertising, contributing...

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With over 2 billion monthly active users as of last year, Facebook is flooded with countless brands vying for the attention of their followers. As such, the competition is fierce, to say the least, and brands need to find new ways of effectively interacting with their user base. For this reason, they turn to brand building strategies that will help them stand out from the crowd and expand their loyal fan base as a result....

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...

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This August, Facebook launched “Watch” to lure its 2 billion-plus users to watch original content just like we do on YouTube. Launched only for America, Facebook promised its users with an array of content in the form of web series, sketches, reality shows, animation, live feeds, documentaries etc. This shows Facebooks ability to seek content that’s not just random viral videos but a complete series in order to catapult “Facebook Watch.” After the announcement, Facebook...

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You must have noticed that videos on Facebook autoplay in silent mode. This is done by Facebook so that more videos are watched on it’s site. But this is found annoying by many users. Thankfully, there is a way to disable this feature in different devices. Here’s how to disable Facebook Autoplay videos in different devices – On Desktop: Go to the Settings page and click on “Videos”. After that select “Off” on “Auto-Play Videos”...

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In the recent years, there has been an explosion in online video consumption. Video creators are using every other social media platform to boost their video views and engagement on the content they created. It is said that this year, online video will account for 74% of all online video traffic. Facebook is one such important platform to showcase videos to a broad set of audience. There’s a 75% annual growth rate increase in the...

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Finally, Facebook is now ready to compete YouTube. After launching its dedicated video tab last year that hosted generic videos through the news feed, Facebook launched its long awaited platform for TV shows and user generated content called “Watch.” What is Facebook Watch –  Just like YouTube, and YouTube Red; Facebook’s Watch will show content that is made up of episodes — live or recorded — and follow a theme or storyline. Following are the...

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Facebook’s new updates are coming in various forms. As we all know Facebook users now have five new emotions to express themselves with when reacting to comments on posts. This ability for users to use the same five reactions on comments that users can use for posts: love, haha, wow, sad, angry, and great full. These reactions are already available to FB messenger users, back in 2017 March. Recently, at Digital Content NewFronts 2017 and...

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With more than 2 Billion Facebook users, the company is now having more active users than the whole population in India. And as they say, with every user comes great responsibility; Facebook has changed its ambition from becoming the most populated social media platform in the history of Internet to developing new ways to advertise and safeguarding that whole ecosystem. Along with Facebook’s several new updates, the company introduced Facebook Messenger ads. This update is...

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Along with Facebook’s new update on live video monetization where users make money from Facebook video ads. Facebook updated one more exciting feature where anyone can insert their ads in live streaming videos. As per the new update, Facebook started expanding their feature called “Ad Breaks” in Facebook Live to additional profiles and Pages in the U.S. If you are also interested in knowing how to monetize Facebook videos through Audience Network, click here. What...

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Facebook just updated its AD BREAKS through its Facebook’s Audience Network. Now monetize Facebook videos just like YouTube. It’s now the perfect time to double down on making YouTube videos and then uploading it to Facebook to generate revenue. Last May, Facebook tested their two different advertising formats for Audience Network videos. At that time, both in-stream and in-article formats were used for selected verified publishers like USA Today Sports Media Group and Daily Mail...

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Following are the headlines from the various websites reporting suicides related to Facebook live. Aspiring actor streams his suicide on Facebook Live from his car. Miami schoolgirl Nakia Venant, 14, streamed her suicide – at her foster home in Florida. 12-year-old, Katelyn Nicole Davis from the US state of Georgia hanged herself live on camera A really disturbing trend that we witnessed last year was the increasing frequency of suicides streamed Live on Facebook. The...

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This is an interesting and challenging time for the Music label industry. They now have to take a decision that might either increase their profits or slow down their growth! The music industry was facing a tough time over the last decade or so due to a consistent decline in sales. However, the industry has bounced back in the last couple of years, mostly due to the increased popularity of paid music streaming services like Spotify...

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According to a recent announcement by Facebook in an official post, the way video completion rates affect the Newsfeed is going to change in the future. One of the important signals that the algorithm takes into consideration – Percent Completion – will be weighed more heavily if the video is longer. Before this update, there was no clear distinction between the importance of the percentage completion of shorter videos when compared to longer ones. This...

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This is the first list among our best of 2016 series on video marketing platforms like YouTube and Facebook; where we list down the highest subscribed YouTube channels and Facebook pages.Here, the rankings include every YouTube channel except their own channels like YouTube music, spotlight, games etc. For more insights and analysis, you can visit our cross-platform ranking page. Highest subscribed YouTube channels – 2016 Most liked Facebook Pages – 2016

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So it’s that time of the year again! We’re just a couple of days away from the biggest gifting day of the year. Aren’t you all excited?! If you are a content creator looking to gift your fans a great video on the occasion, here are some cool ideas that can inspire you. So, here are 10 Christmas Video Ideas: 1. Hack videos Christmas can also be a stressful time for a lot of people...

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Facebook is a playground not only for the 1.5 billion users who use it regularly, but also for over two and a half million advertisers and 50 million small and medium businesses who use it as a marketing platform. And with growing smartphone penetration and improved data connectivity across the globe, it is becoming a serious competitor to YouTube for video viewing. Up until 2014-15, YouTube was the de-facto online video platform that creators, advertisers...

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If you scroll down your facebook wall just a couple of years back, you will be surprised with a number of image posts/memes elongated on your wall. But at present, Facebook’s video feature is dominating all video platforms and even trying to oust YouTube. For that, they even partnered with popular YouTubers to get their content base directly to their own (FB) platform – which in a way was not welcomed by many YouTube celebrities....

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Facebook Insights has changed its visual interface recently thus creating confusion among many beginners who are using Facebook Business for the first time. Here in this blog, we are focusing on the Video analytics that Facebook provides for their users. Unlike YouTube analytics, Facebook Video analytics limits its users to gain specific information like Demographics, classes of audiences, devices being used, playback locations etc. So, let’s check out what metrics Facebook provides for its video...

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From facebook hijacking youtube’s video to all the backlash from the YouTubers, facebook has come a long way in creating a platform that brands look forward to. Reason ? Unlike Facebook, YouTube subscribers are hard to generate. But at present; more than 70% of the brands already generated followers on their Facebook page. Just by re-communicating their audience who already liked (follow) their facebook page, brands can utilize Facebook Videos to grow their brand into...

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With the rising popularity of other social media platforms like Instagram, Snapchat, and Vine, Facebook‘s overall growth has slowed in the past year. It was kind of the old-cool-dad but its recent ‘makeover’ showcases how the site is still riding high as the king of the social media space. Meaning- Daddy’s back. Facebook is still by far the most popular social media site. In fact, if you don’t have a Facebook account, you’re actually in...

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The end of the first quarter gives companies a chance to introduce new products or features that can define and expand the brand awareness to an upgraded level. And when we talk about new features and updates; Facebook launched their new feature that allows you to go LIVE just with a single touch. This effort can help them to increase the type of content that users share in its platform. Facebook announced a dedicated video space...

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Ever since Facebook  started planning aggressively on the video front, announcing that it serves over 4 billion video views every day; Content creators have been a little confused with one question running in the back of their minds – Facebook or YouTube? After all, they’d want to choose a platform which not only gives them the maximum eyeballs but also the highest revenue. In this informative video, Tara Hunt explains the pros and cons of both the platforms. A thought...

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In the fag end of the year 2013, a small group of engineers working for Facebook were busy analyzing why most people didn’t click on videos in their news feed. Couple of reasons they zeroed in on were: Video thumbnail images weren’t interesting enough and people were impatient to wait for the videos to load. And then something interesting happened – one of the team members reminded everyone about the Daily Prophet newspaper in the...

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When Meerkat and Persicope were launched in the first half of this year, a lot of people started asking Facebook what it had in store in the Live Video space.  But Facebook kept mum all the while, fine-tuning its Live Video strategy silently in the backdrop. And now, they’ve finally launched it! But the catch is, it is only available for celebrities as of now. Celebs can now share Live Video from Facebook Mentions. A...

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According to Cisco, by 2017 video will account for 69% of all consumer traffic! This is no surprise considering the fact that YouTube receives more than 1 billion unique visitors every month! Facebook has also claimed that it clocked a staggering 4 billion video views per day on an average in the first quarter of 2015! With video becoming the key source of information and entertainment needs of the people, it is high time that...