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In March 2018, Deloitte did a survey which concluded that Gen-Z is spending about 22 hours/week on consuming digital videos (vs 16 hours on live TV) and Millennials are spending about 19 hours/week on digital videos (vs 15 hours on live TV). This is a great indicator of the shift in the video consumption habits. If you look at the older generations, you will still find them consuming more live TV than digital video but...

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Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...

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With more than 250 million everyday users of story feature, Instagram is among most used self-shot video apps in the world. But with a limitation of 15-second videos, and 60 seconds uploaded videos, there was never a room to create YouTube-like content on Instagram. Instead, popular Instagrammer’s like Amanda Cerny, Dj Khaled, Tonioskits, KingBach, and others, started creating live videos, and Vine styled stories to gain attention form their followers.   READ MORE: Instagram 101: Everything...

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Instagram is indeed a powerful social media platform and a strong weapon of choice for marketers working, in particular, with Instagram influencers! Before you analyze your Instagram profile, it is very important to keep certain things in mind before you could make a niche on Instagram.In order to be a social media star, one needs to be fully aware of all the features Instagram offers! The Instagram community, both locally and globally are close-knit and...

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Be it a business or an individual Instagram account, everyone wants to gain maximum visibility from their posts. More visibility simply means being able to be found by new users, getting more followers and having more engagement on your posts. Eventually, it all leads to more sales if that’s what your objective is. Therefore, the key to increased visibility is to expand your Instagram reach. In this blog, we will discuss the 5 strategies to...

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Snap Map is a very interesting Snapchat feature which is already used by millions of user worldwide. This feature basically allows you to share your location and start discovering Stories from around the world. Now, this simple feature has been upgraded which will now act as your personal tour guide by automatically notifying and updating you on whatever is happening around you. In order to get started with it, all you need to do is...

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Ever since the launch of Instagram, everyone has been hooked onto it and gradually the platform has changed a lot too with numerous updates. Just recently, one more new Instagram update came through that now lets users put clickable @accounts and #hashtags in their Instagram bios. This is a total game changer for those Instagrammers who have more than one account and want to work out a way to cross promote. This will definitely prompt...

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Today Instagram has a huge active user base and marketers are constantly trying to tap into this platform to reach out to their target audiences. For brands and business, Instagram ads is an effective way to increase their brand visibility and connect with their existing and prospective customers. No wonder, today there are more than 1 million advertisers on Instagram running ads. With the boom in the digital video space, Instagram ads have also evolved...

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Instagram is one of the most popular social networking sites. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day. According to a 2014 Forrester study, Instagram has 58 times greater engagement than Facebook. So, whether you are a big brand or just somebody who wants to be Instagram famous, you need to know how to get more followers on Instagram. Here are few tips and tricks...

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Last year, Twitter extended its limits by beating other significant players in the tech space, including Verizon, Yahoo, Amazon, and Facebook for securing the live streaming rights to stream ten games of the 16 Thursday Night Football games and saw on average a total of around 3.5 million unique viewers per game. And in next six months, Twitter launched its live-streaming services from the Twitter app, powered by Periscope. Since then, the company saw 31...

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We know that millions of digital marketers, brands, online junkies are tweeting, It’s just too noisy!! It is quite a tough task to find the relevant Tweets. But one can use the lesser known ‘Twitter advanced search’ option to find the relevant twitteratis. This advanced search allows one to find a twitter handle in a crowded forest of 200 million active users! You can use Twitter advanced search results to include filtering options like words,...

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Instagram has emerged from just being a photo-sharing app to a sophisticated video platform. At present, users on Instagram page shares an average of 95 million photos and videos per day making it one of the most lucrative platform to get famous, sharing hobbies, or promote a brand to the masses. At this point of time, every business realized the importance being present on Instagram and brands want to get every drop out of their...

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Recientemente Twitter ha anunciado que su aplicación para móviles Vine va a ser descontinuada en los próximos meses. En el anuncio la compañía dejo en claro que dejaran la página oficial en línea pero no dijeron por cuanto tiempo. Esto quiere decir que fácilmente podrías perder todos tus Vines en estos días. Indican que valoran los Vines de sus usuarios y que procederán correctamente. Será posible ver y descargar los Vines de tu cuenta. El...

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One of the most popular social platforms, Instagram, is amazing for sharing your dear moments and showing off your lives and photography skills. But it doesn’t allow anyone to save or download the photos and videos from within the app. Even your own posts. This helps protect the rights of users. But there’s a hack for everything. Here are a few ways you can save posts that you or others have uploaded to Instagram. #1...

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Twitter confirmed today that they are revamping their character limit. With this change, you can add GIF’s, pictures, polls without counting them in your 140 characters limit. These changes were rumored back in May 2016, after Twitter allowed users to send private messages up to 10,000 characters. Say more about what’s happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters. pic.twitter.com/I9pUC0NdZC — Twitter (@twitter) September 19,...

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A short while ago, Instagram updated with a new feature “Stories”. If you don’t know what’s an Instagram or Snapchat Story is- it basically allows you to share a collection/slideshow of photos or videos that expires after 24 hours. Instagram Stories might be copied but it has given brands a platform that plays a huge role in their digital marketing strategy. But other than gaining million of Instagram video views, video marketers have a unique...

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Last Tuesday Instagram’s new update offered a “Stories” feature and since then it is being called out for blatantly ripping off Snapchat. Instagram Stories is a new feature that lives at the top of your newsfeed and allows you to pop in a stream of photos that expire after 24 hours, just like Snapchat. With a little tweaks, Instagram took Snapchat’s confusing interface and made it easy to use, enjoyable, and available to its millions of...

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Remember the time when Ello and Foursquare were touted as the next big things in the Social Marketing space? In the mad dash towards these platforms, most brands didn’t pay much heed towards the suitability of these products to their marketing efforts. So, before you jump on the bandwagon on yet another Social Channel; think whether it can actually benefit your strategy or if you’re simply doing it to join the crowd. Video is definitely...

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Challenging the notions of ‘evergreen content’ this app has rightfully made its limitation as its strength. (Remember twitter and its 140 characters.) From its humble beginnings of starting out as a veiled Snapchat, it has gained momentum by ascribing to the adage of less is more. The app uses audio-visuals and snaps as a medium of exchange and is already rated above Instagram and foursquare.            However, the content’s ‘self-timed –destruction’...

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