HomeCategoryOnline Video Marketing Tips, Tricks and Best Practices

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In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...

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When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...

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Whenever a creator is shooting video content, they tend to shoot it in the best possible mode available to them on their shooting device. This causes the end product of the video to be huge in terms of its size. Now since these videos are created to be shared on websites like YouTube, the massive size of the video file becomes an issue as most video sharing websites have limitations on the size of the...

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Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user...

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In March 2018, Deloitte did a survey which concluded that Gen-Z is spending about 22 hours/week on consuming digital videos (vs 16 hours on live TV) and Millennials are spending about 19 hours/week on digital videos (vs 15 hours on live TV). This is a great indicator of the shift in the video consumption habits. If you look at the older generations, you will still find them consuming more live TV than digital video but...

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Last Christmas, my dad told me about this travel package ad he found online that followed him around the internet. “I saw this ad three to five times on Facebook yesterday, so I thought this is the best deal on the internet right now,” he said, after buying the deal for which he got pretty excited. When he told me about all his decision factors that made him click the CTA button of that “Make...

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According to YouTube, this is what a video view means – “a viewer-initiated intended play of a YouTube video that’s been de-spammed… A view isn’t an autoplay, scripted play, spam play or playback. Views should only be a result of pure viewer choice to watch a video, not as a result of a transaction through incentivized views.” In simple terms, this basically means a view is counted when a video is played because a viewer...

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Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

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When you’re running a YouTube channel, or a video content creation business, one of the most important aspects that can help you improve is to know what is trending across the world in every genre. When you know what viewers in your country are watching, it is easier to fine-tune your product/service advertising campaigns and improve your influencer strategy as per your need. This fundamental is true for any kind of Social video platform, especially...

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Being a social media star is truly a blessing and what’s better to get verified on the social platform. The ideal ‘blue tick’ has been a dream for many and we know it. Don’t worry, here is how you can get verified on Facebook, Twitter, and Instagram: Get Verified on Facebook The verification badges on Facebook is a great way to ensure brand credibility online for large brands and local businesses. The blue or gray verified...

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YouTube is a continuously evolving platform that keeps on updating itself as per the user needs. Just recently YouTube has started to test some new multitasking features on desktop that is the picture-in-picture feature, minimize content and a floating mini player bar. On mobile (be it Android or iOS), YouTube has had the picture-in-picture feature that allows users to navigate easily across the platform while consuming a piece of content. They are now trying something...

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Many owners of the YouTube channels are always looking for the ways to get more views and subscribers. Here are some cool SEO tips & tricks that can help you rank on the YouTube. YouTube is one of the most popular channels used for social media marketing. Many companies make use of Cox internet packages to post their new videos on their YouTube channel to get views, likes, subscribers, and customers for their product. Apart...

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Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...

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In recent years, Video Marketing is being closely related to branding in every industry. With the emergence of video platforms like YouTube, Twitch, Vimeo etc., various brands now have a new story to tell. This is why many leading airlines are now using new ways to build that brand image by improving the communication between their customers. And one of the best ways to do that is by showing them their Airline Safety Videos with...

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Multi-channel Network is now an integral part of YouTube ecosystem. Although it hardly matters for newly created YouTube channels, but, as the YouTube channel grows and reaches a benchmark, Multi-channel Network becomes the go-to agency in order to enhance the growth. For starters, a YouTube MCN helps creators with new brand deals, cross-channel collaborations, get brand sponsorship deals, and provides a content strategy with the help of data analytics. But there are many MCNs that...

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Suppose, if you have the ability to get an unfair advantage over your competitors legally, would you grab the opportunity? If yes, then Custom Affinity Audience is your go-to feature in Google AdWords tool. As we all know, remarketing is one the most important feature in Google AdWords that helps us reconnect our website visitors or YouTube channel subscribers/viewers easily. But, targeting on their daily search, shopping behavior and competitor tracking were not possible earlier...

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YouTube is a must if your marketing strategy uses video. Even though some think that there’s nothing a marketer can do to increase the effectiveness of video marketing on YouTube, there are some neat functions that you could use today. Let’s make sure the power of YouTube plays on your tea with these simple tricks and tools for digital marketers. #1. You can generate a link that allows you to begin playback of a video at...

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It’s been six months since YouTube got hit with terrorist’s propaganda videos. This resulted in mass boycott where thousands of advertisers stepped down from advertising on YouTube and vowed not to return until Google takes though steps to eradicate this problem. As we all know that the spread of terrorism and violent extremism is a pressing global problem and a critical challenge especially for Google. This was the reason why Facebook, Microsoft, Twitter and YouTube...

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YouTube has an extensive certification program that many creators don’t know about. The main objective of this YouTube certification program is to educate individual YouTube creators and companies looking to grow their YouTube channel or help others in complete YouTube optimization. After completing this program, you will have the knowledge of best practices, platform strategies, monetization, content ID rules, and channel development techniques that will help you to find success on YouTube. The YouTube Creator...

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Waiting to get your YouTube’s best practice guidelines to top online video marketing? Don’t worry! We will tell you how to achieve it using very simple strategies giving you YouTube Video SEO best practices for 2017. These strategies, in turn, perform the Video Search Engine Optimization (Video SEO) of your YouTube video so that it is found most relevant to online viewers. Before we move on, lets clear what video search engine optimization is all...

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According to Action News – a local television news program from Philadelphia; many moms and dads started noticing what their kids were watching on the children’s version of YouTube was hardly appropriate for innocent, young eyes. A week ago, various huge name publicists and advertisers suspended their promotions and advertisements on YouTube and the prior week in the wake of finding their advertisements were profiting for recordings containing hate speech and terrorism. Google has reacted by...

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If Google is the search engine giant, then the second place goes to YouTube. Still, when it comes to the marketing perspective, only 5% of businesses make use of YouTube videos. This simply means that it is more likely that your competitors are also not making use of this platform to market their products and services, which is definitely a good news! So if you have any plans to incorporate YouTube videos into your marketing...

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UPDATE June 2017 –  The iOS app debuted in early March as invite-only is now officially launched by Google and is now available to the public. Finally, an app that can be used to watch YouTube videos together with friends. Benefits of UPTIME App Watch videos together with friends. Using Uptime app, you can just download it and watch, browse YouTube videos. Interact and chat while watching videos. While watching the video, you can share emoji’s,...

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It’s a nightmare for new bloggers and YouTube content creators to crawl their latest posts instantly as google takes usually several days for a successful request to be granted. So, how to submit your blog post to search engines like Google? When you publish a new blog post or a YouTube video in general, there are many factors that determine how quickly it will be indexed or discovered by Googlebot. To increase the discoverability of...

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Wonder why there is a Google analytics property tracking ID at the bottom of your YouTube Creator dashboard’s channel advanced option? Google analytics property tracking option helps you to track traffic and the integration of people of YouTube. In simple terms, it tells you what your viewers are doing on your YouTube channel. If you have thousands or millions of viewers visiting your YouTube channel, then this free tool can give you tons of new...

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For most people around the world, YouTube has long been the go-to platform for video viewing when it comes to information and entertainment. Millions of videos get uploaded every week sparking billionas of views and hundreds of thousands of interactions among the fans. These incredible numbers have created opportunities for creators, brands and all those involved in the ecosystem. But finding a name and niche in this cluttered space can be extremely challenging for YouTubers....

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The digital video space has been constantly evolving over the last few years. One of the interesting developments that you might have noticed as well is the pace at which traditional media brands are making inroads into digital. When you open YouTube, you see more and more of prime time shows and movie trailers in the recommended feed of YouTube don’t you? Conan, Jon Oliver, Kapil Sharma..these are the faces that one sees more regularly...

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YouTube got a new update. And it’s not a bad news. There are a couple of back to back YouTube updates that are going to help small YouTubers with 1000 or more subscribers plus help them financially at the same time. How? UPDATE 1 – Spotlight for Nascent Channels To help new YouTube channels with fewer subscribers and views, YouTube rolled out a new update where it will highlight a total of four channels two...

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Like in any business, there are good months and then there are bad if you are running a YouTube channel. Some months you get a lot of new subscribers and sometimes you see a lot of people unsubscribing from your channel. The reasons can be many but how do you find out who unsubscribed from your YouTube channel?! Vidooly has a feature that can give you the list. Here’s how simple it is: Register for...

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Having trouble in embedding social media posts and videos? In this blog, we will tell you how you can embed Facebook, Slideshare, Twitter, Instagram and YouTube posts & videos along with center option. If you are a pro blogger then you know that it’s super easy to embed social media posts, videos, images, tweets, audio, and other contents into your WordPress site. But, for the bloggers who are new to WordPress and its embedding technique,...

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According to ThinkWithGoogle research, “The average car shopper today makes just two dealership visits in the search for the perfect vehicle.” But does this situation apply to India? Today, India’s auto sector is among the top 10 automotive markets in the world and is poised to grow as income levels continue to increase and finance becomes easily available. Just to give an estimate, the Indian automotive industry is estimated to be about USD 93 billion,...

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“Seattle BLM protestor Zarna Joshi falsely accused a man of “sexual harassment” for jokingly saying his name is “Hugh Mungus”, and then proceeds to stalk and harass the fellow as well as security until the cops are called.” Zarna Joshi, posted the video on her YouTube channel and blamed him for SEXUALLY ASSAULTING her. The video went viral in no time and became a classic example of how social media can be a tool to...

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Since the onset of the YouTube era in India, parents now have many options to choose for the entertainment of their toddlers. But, with the introduction of YouTube Kids in India, parents can now have an app dedicated to their kids without worrying about content that’s not appropriate. Here are some interesting features of This YouTube Kids’ app launched this week by Google The app will have ‘larger images’ and ‘bold icons’ for a toddler...

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So, you have created a YouTube channel and within a month, you get a Content ID claim that you have used a clip of a song that is not available for free usage, and eventually don’t come under fair use OR anything happens to your YouTube channel that you need to contact the customer service of YouTube. There are 3 places where you and gets your HELP button to contact the customer care. You can...

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Increasing subscribers is the only thing YouTuber would think when creating a YouTube channel. But, many Youtubers miss the basic idea of adding their subscribe button on their blog when they give attach a link in their about section. Having subscription buttons for a blog with decent traffic will help you increase your YouTube subscribers, and help your blog readers connect your ideas that they have been missing. There are different types of YouTube subscriber...

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In the world of social media, a video format isn’t one-size-fits-all. Marketers often faced this production setback where they have to create two different formats, i.e., 16:9 and 1:1. YouTube is the platform that follows 16:9 formats for its videos. Whereas Facebook and Instagram use 1:1 formats for their mobile display. Although Facebook supports 16:9 video formats, but they recommend square video formats for video on mobile. What about Landscape and Portrait Formats? Portrait (Vertical...

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After getting a head start and gaining 3K> subscribers, you will come across questions like how to delete your YouTube account, or how to delete a YouTube playlist. This blog will answer all your questions on DELETING STUFF from your YouTube channel. How to delete unused YouTube channels from your account? This is where the experimentation takes part. Many YouTubers create multiple YouTube accounts before finalizing the perfect channel. They try different art banners, social...

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Recently, Mike Judge’s Idiocracy got screened again after 10 years for one night only to mock the similarities between ongoing 2016 U.S Presidential elections. Ironically the idiocratic version of the USA has some good aspects comparing it with the present day scenario. Mainly the problem that the people suffer is simply because of their stupidity. To vote, you need to know both sides of your political parties and that knowledge is definitely not coming from...

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If you have ever signed in on YouTube you must have experienced this. Your homepage is like an unwanted classmate who keeps asking the teacher annoying questions and things you’re just not interested in, like homework. The unwanted classmate is a channel, any channel you despise. And annoying questions are the videos, that sit on top of your direct vision and choke you with unhelpful recommendations. Like, “Look I’m here again, wanna watch me?” “NO!”...

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Here is step by step, updated, and easy guide on how to change your YouTube Channel Name. For this, you need to be using a computer first. Then, open your favorite browser, and go to youtube.com. Enter your email address and password, and sign in your Google account. after signing in follow these steps: 1. Click on your Thumb Image at the top right corner of any YouTube page. 2. Click on the “Creator Studio” button....

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The world of YouTube is filled with words like CPM, eCPM, CPC, RPM and many others. There are so many acronyms in here that you forget the functional value that you are going to get. Sometimes, acronyms confuse YouTubers as they mean different things depending on context. For example, Cost per mile (CPM) is referred as how much money it costs for the company to run advertisements on YouTube. Whereas eCPM or RPM is actually...

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As you might know, Video is huge on Facebook now. It’s great but it also ends you up in scrolling through your news feed for hours because of the awesome (just like vine) and yet an annoying feature of AUTO-PLAY. You’re on your phone using your mobile data somewhere outside, going through your feed boringly, and that little prick starts streaming videos automatically! And sometimes, it’s annoying even they’re playing on your Wi-Fi. So here’s how...

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On rare occasions, annoying YouTube comments or messages can really get to you. Whether they’re from haters or stalkers, sometimes you just have to do something to stop them from bothering you. Fortunately, you CAN block users on YouTube. So here’s how: 1. Make sure you’re logged in your Google account. 2. Go to the profile of the user you want to block. Click his/her name from wherever you see it on YouTube (comments section of...

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After making a T.V series (The Neistat Brothers) for H.B.O, Casey Neistat diverted to the digital platform and started YouTube Vlogging because his son’s friends hate watching T.V. Yes, that’s how important it has become to be on a YouTube channel rather than aim big Hollywood production houses. YouTube now has evolved from a traditional video sharing platform to extremely personalized T.V, and everyone wants to be a part of this growing trend. Creating YouTube...

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It’s easier to get targeted views once your video is ranked high on Google search results. But this requires an understanding of how YouTube videos work for Google. If you chose YouTube as a platform to upload your video, it is already showing up higher than other video platforms’ similar videos. But we still need to learn the life cycle of YouTube marketing with: How to- create the right content for YouTube, technically optimise your...

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Almost everyone is familiar with it so welcome again to the bad part of YouTube. They are the most ironical videos with the dislikes and negative comments almost equal to the views, they are also the videos we all enjoyed at some point (or secretly still do), they click-bait so freaking much that Mumble the penguin has to revolt Happy Feet style to get this fishing-for-idiots banned from YouTube. And here they are – 6...

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With the competition on YouTube getting crazier, it’s hard to keep (or make, if you’re starting from scratch) yourself visible. You can organise your channel, make playlists, SEO optimise it, but if you’re not devoting time promoting your channel and talking about your content, it ain’t getting anywhere. Unless you’re a hotshot YouTuber. But even they need to do this. There comes a time for some creators when they’re so big and so busy with creating...

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Just like how it is difficult to be heard in a huge crowd, getting the viewers’ attention in a cluttered platform like YouTube can be really tough. I mean think about it – it gets over 30 million visitors on an average every day! So don’t you want to know how to rank your videos higher in both YouTube and Google? Do you properly tag your videos? Below, you will get to know the answers to all your...

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If you are aware of National Republican Convention, then you must be noticing how famous YouTube channels are using YouTube Live Streaming to broadcast live from Quicken Loans Arena. From primetime Emmy award winning late night talk shows with hosts like Stephen Corbet, Trevor Noah (and his racially diverse reporting team) to new age digital news broadcasters like The Young Turks are using YouTube Live Streaming to broadcast the live feed from the RNC Arena....

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Recently we were asked – how a YouTube Channel can help their small business run better, and how to build your youtube campaign starting right from beginning ? Starting your first YouTube advertising campaign for your brand means you have gathered your inventory, have your business plan ready, and you are prepared to advertise your brand in different parts of the world. YouTube will help you promote your brand in different demographics, but for that,...

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YouTube is now the most lucrative source of income for many YouTubers. But just uploading a video or getting views is not enough to make money online through YouTube. You may hear that we can earn one dollar per thousand views or some say $5 per thousand views. Well, that’s not true! YouTube Channels make money on the basis of engagement rate with the ads on the video. Engagement means clicking or watching an ad...

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Losing monetization can be the worst nightmare of any creator who has made a business out of YouTube. The internet has been abuzz with stories of wrongful copyright claims and takedown notices against YouTubers (even popular channels) in the past few months. Keeping this in mind, we did a couple of blogs (PART I & PART II) on the topic covering the whole situation. When popular YouTubers like The Nostalgia Critic, I Hate Everything and YourMoviesSucks started questioning...

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Matthias Niebner from Stanford University along with his fellow researchers has created a computer application as a part of their ongoing thesis that can do a real-time facial reenactment of a monocular target video sequence. In simple words, you can use Donald Trump’s face and mimic the facial expressions of another, in real-time video. Technologies related to facial recognition applications like motion capture (mo-cap) is not new to the world especially in Hollywood movies like...

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Imagine you are the proud owner of an Ice-cream van that every kid residing in your town waits for every evening, as their minds can’t stop thinking about the tasty strawberry ice cream cones you serve. As the Ice-cream van owner, you have to attract more customers and serve everyone under that serving hatch. YouTube works pretty much the same. When you are working in a complex (relatively of course) and competitive ecosystem like YouTube, it...

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In the first part of this blog, we talked about the recent drama surrounding wrong copyright claims on YouTube, the process of getting Content ID and its inner workings. In this blog, we’ll be talking about DMCA, copyright strike laws and real examples of popular creators tackling the issue. Let’s get started: What is DMCA? Established way back in 1976; the Digital Millennium Copyright Act of 1998 (DMCA) was created to facilitate the development of...

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On February 16th, 2016, You Tuber Doug Walker (a.k.a The Nostalgia Critic) posted a video titled “Where’s The Fair Use?”. In the video, Doug talks about the basic principles of the Fair Use doctrine as laid out in the Copyright Act of 1976, and also highlights several examples of wrongful copyright claims against well-known YouTube channels like I Hate Everything and YourMoviesSucks. After the video started doing rounds on Twitter and Reddit, #WTFU (Where’s the Fair Use?) hashtag campaign...

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