On YouTube’s platform, every channel is associated with a content category or genre. With YouTube India generating more than 350 billion views, in 17 different genres attributed by YouTube; it is hard for marketers and advertisers, and YouTube content creators to find/track the right type of channels or content creators for their upcoming influencer, marketing strategy, or just to track their respective competitors.

This is why for every month, we at Vidooly releases a comprehensive report on the YouTube’s landscape in India. The report has an analysis of the top YouTube channel creators from India with their overall viewership, subscribers and monthly viewership for 17 different genres.

Categorization of YouTube Report

In this report, the popular page ranking for each category is based on the YouTube channels that upload videos consistently. There might be other pages that have more channel views with the help of spam videos, advertising content, and duplicate videos. Such channels are not included in this report. Also, the following types of YouTube channels are not considered for the ranking even though they clock millions of views:

  • YouTube channels of Political parties/personalities.
  • Channels that freeboot videos (uploading videos without the permission of the channel with or without credits)
  • Pages that upload video memes (Using existing movie/music/viral video clippings)
  • YouTube channels of brands that upload advertisements.

October Monthly Report Insights –

Following are the examples of insights that you are going to get through this YouTube monthly report.

  • PowerDrift is the most viewed Automobile brand on YouTube for the month of October.
  • BB Ki Vines regained top spot in the comedy genre.
  • Amit Bhadana and Ashish Chanchlani Vines are two most promising content creators on Facebook and YouTube platform.
  • Jugnu Kids and Videogyan 3D Rhymes are one of the most consistent YouTube channels throughout the year.
  • ZeeQ India is one of the most viewed YouTube channels for the month of October
  • SET India is the most viewed entertainment YouTube channel at present.
  • Volga video is the most viewed YouTube channel for watching regional and Bollywood films.
  • Technical Guruji is still the most viewed tech reviewer in India in October.
  • POPxoDaily is the most viewed How to style brand with more than 32 million views.
  • Madhuras Recipe still leads the food category with two of its channel in the list of top 10 content producers in October.
  • NEXT9NEWS is the most viewed news based YouTube channel in India for the month of October.
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September Monthly Report Insights –

Following are the examples of insights that you are going to get through this YouTube monthly report.

  • PowerDrift and Autocar India are the most viewed YouTube channels under Auto & Vehicles category.
  • Chu Chu T.V is the most viewed “Kids YouTube channel” with more than 425 million views for the month of September.
  • Technical Guruji is the most viewed and subscribed “Gadget review” YouTube channel
  • POPxo Daily is the most viewed beauty and fashion YouTube channel.
  • Village Food Factory is the second most viewed “Food Recipe” channel for YouTube India.
  • IndiaTV is the second most viewed YouTube channel under “News & politics” genre.
  • There are 4 Telugu language based news YouTube channels in the top 10 YouTube channels that generated the highest viewership for the month of September.

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August Monthly Report Insights –

Following are the examples of insights that you are going to get through this YouTube monthly report.

  • Chu Chu T.V is the most viewed “Kids YouTube channel” with more than 400 million views for the month of August.
  • Ayurved based YouTube channels are the most popular ones in India, while “mehndi design” channel is generating more than 6 million views every month.
  • In the food genre, Indians are more inclined to watch Indian recipes cooking in villages with an authentic touch.
  • Motivation videos are the most viewed in the people and blogs category.
  • There is a rise in the Indian Vlogging scene. Vloggers like “Mumbiker Nikhil ” vlogs generate about 8 million views.
  • An Indian YouTube channel dedicated to showcasing videos of the Indian Railways is generating more views than Travelxp.
  • Ashish Chanchlani Vines is generating more views than AIB, TVF, and FILTER copy.
  • Dino’s Vault and Natarajan C are the new independent content creators in AUTOS & VEHICLES category.
  • Kids videos based on Hindi and Telugu language are popular among other Indian dialects.
  • SET India is the most viewed YouTube channel in the Entertainment category.
  • Pocket Films is one of the most promising indie YouTube channel in Film & Animation category.
  • Technical Guruji generates more viewership than GeekyRanjit for unboxing channels.
  • Indian gaming scene on YouTube looks promising. Channels like Rohan Trehan generates at least 7 million viewership this August.
  • Nisha Madhulika generates more viewership than Sanjeev Kapoor Khana Khazana in food genre for the month of August. But Kabita’s Kitchen is the most viewed and subscribed (lifetime) food-related Indian YouTube channel.
  • With more than 127 million views, NEXT9NEWS is the most viewed Indian news channel for the month of August.
  • Jasoprakas Debdas is the most viewed YouTube channel in Pets and Animals genre.

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Above mentioned insights is just a gist of our YouTube – India Monthly Report for every monthly. This report also includes the ranking of top 100 YouTube channels based on their viewership for every month.

So, if you find your YouTube channel in our top 100 list, then it’s obvious that your content is being viewed organically and is loved by your respective audience.

NOTE: If you think we happen to miss any YouTube channel that you think should be on our list, then you can shoot us an email at akshay@vidooly.com, or subrat@vidooly.com.


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