YouTube MarketingWhat is Patreon? And how Patreon is helping YouTubers

Akshay Chandra3 years ago

For YouTubers, when money is tight, luxuries such as purchasing Sony Vegas Pro, buying Casey’s preferred Canon EOS 80D DSLR or GorillaPod, and paying for exclusive music rights becomes a far-fetched bucket list. As artists, YouTubers are well aware of this fact which only seems to fuel their sense of self-doubt.

So, imagine there is a body or an organization that helps to YouTubers to continue what they are doing without worrying about money. This is where Patreon fits perfectly.

What is Patreon?

Patreon is a crowdfunding website where creators can earn some revenue on what they create in their respective field. This can be writing, music, vlogging, teaching, podcasts, comic book, sketching, blogging, dancing or any kind of art that deserves attention and revenue to create that. It’s more like ending of the Hollywood fairy tale called “It’s a Wonderful Life;” where it proves that there is always a reason to keep going when you reach out for a helping hand feeling destitute.

via GIPHY

Traditionally, crowdfunding is a method of raising a few bucks through the collective effort of friends, family, customers, and individual investors. But, in patreon, everybody is welcomed to invest if they feel; the artist should be rewarded for his/her efforts.

Types of Patreon –

Types of Patreon

On YouTube, the frequency of uploads varies on the creator’s YouTube channel. Some post daily, some post three times a week, or post as per latest trends. Ex – Movie reviewers and news reporting channels.

Here, per month and Per Podcast is two funding options available on their website.

Per month will act with per month, patrons are charged a flat rate each month depending on their pledge amount.

Creators using this model will not be able to charge patrons for individual posts.

Per Podcast will act per video or submission. Patrons will be charged for all the paid posts from the previous month with the flexibility to place a monthly cap on their pledges.

Creators using this model can manually select whether or not they’d like to charge patrons for a post.

What’s the difference between YouTube crowdfunding and patreon funding?

YouTube crowdfunding is meant for donating to charities. They collaborate with desired NonProfit Organizations and raise money for a cause. Check out our article detailing this process to know more. Patreon funding is for creators to earn ongoing revenue directly from their fans.

How do I start as a creator?

As per Patreon, all you need to do sign up into their website and select “Become a creator” from the settings menu. Here are the steps that the creator must fill to start a patreon page.

  • Connecting your social media accounts
  • Entering your payment cycle type for what you are creating
  • Uploading a profile and cover photo for your page.
  • Complete your about/pitch section (who you are/why potential patrons should subscribe to your page).
  • Intro video (not required but has been shown to help convert fans to patrons better).
  • Talk about your goals and what you’ll be able to do with the money you make on Patreon
  • Reward your fans (what perks patrons can receive when they become your patron).
  • A “thank you” message and/or video (what patrons see as soon as they submit their pledge to you).

Few important tips –

Feature Tags

Just like how channel trailers are used on YouTube, feature tags will help you highlight the best work on their Patreon page. So, whenever patrons click a featured tag, they’ll be able to browse all of your posts with that tag.

To set the feature tags, go to your page editor, and look for the Featured Tags card on the bottom-left corner of the page. Click –> “Edit” button.

Add a Patreon End Card on YouTube

In YouTube, using the Patreon end card will help Youtubers to pitch their channel to non-subscribed viewers and converting them into subscribers and generate more patrons.

Need some inspiration?

Here is the list of top creators and their PITCH video on Patreon in the categories like Video/Films, Music, Animation, Comedy, Science, Education, and Crafts.

Video & Films

adam-westbrookAdam Westbrook
Subscribers – 13,597
Views – 385,634

197 Patrons & $1,178 Per video
gone-with-the-wynnsGone with the wynns
Subscribers – 105,871
Views  – 16,253,144

268 patrons & $1308 per video
nerdThe Nerdwriter
Subscribers – 885,687
Views – 45,146,603

1955 Patrons & $3442 Per video
arumbaArumba
Subscribers – 229,826
Views – 159,714,267

923 patrons & $1805 Per video

Music

jacob-collierJacob Collier
Subscribers – 88,638
Views – 9,252,455

705 patrons & $17,356 per videos
voctaveVoctave
Subscribers – 82,964
Views – 12,315,628

157 patrons & $ 1953 per paid for each video
tressaTessa Violet
Subscribers – 1,053,548
Views – 86,504,563

283 patrons & $ 1985per month
tinaTina Guo
Subscribers – 61,258
Views – 8,955,316

68 patrons $557 per video or livestreamed show

Animation

sunSun creature Studio
Subscribers – 42,747
Views – 2,289,232

127 patrons & $ 846
shneCoestar
Subscribers – 128,521
Views – 42,462,943

385 patrons $1,786 per month
Theory AnimationTheory Studios
Subscribers – 4,066
Views – 250,876

21 patrons & $116 per month
pixlpitPixlpit
Subscribers – 165,128
Views – 6,987,884

42 patrons & $239 per Animation

Podcast

shiftStar talk radio
Subscribers – 263,150
Views – 11,480,521

743 patrons $4,004 per month
cordCordkillers :
Subscribers – 8,504
Views – 601,155

1807 patrons & $ 1574 per episode
kindoffunntKinda Funny
Subscribers – 220,544
Views – 55,168,726

8050 patrons & $27925 per month

Comedy

wheezy-waiterWheezy waiter
Subscribers – 586,208
Views – 115,322,521

439 patrons & $1303 per month
wiseWisecrack
Subscribers – 1,484,761
Views – 111,972,714

211 patrons & $998 per month
comedyThe comedy button
Subscribers – 24,508
Views – 2,662,558

5263 patrons & $11,338 per month

Science

smaterSmarter every day
Subscribers  – 4,351,122
Views – 328,247,994

2893 patrons & $6873 per video
Kurzgesagt Kurzgesagt
Subscribers – 3,251,504
Views – 173,331,530

5580 patrons & $20,068 per month

Education

lifeLife Noggin Studios
Subscribers  – 2,252
Views – 323,212

45 patrons & $130 per month
animal-wondersAnimal Wonders
Subscribers – 77,943
Views – 6,916,495

373 patrons & $ 1747 Per Video

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Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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