Google is reportedly working on its own ad blocker for Chrome, cutting out services like Adblock Plus. Google confirmed that this feature will be available in Chrome as a built-in feature from next year onwards.
According to the standards specified by The Coalition for Better Ads (CBA), this move is to tackle the problematic ads for mobile includes autoplay video ads, flashing animated ads, pop-up ads, etc. Problematic ads for desktop users includes autoplay video ads, pop-up ads, large sticky ads, etc.
It feels like Google is digging its own grave as this tech giant recently faced the YouTube controversy and even Google makes most of its money from online advertising, so why block them?
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