ListsVideo MarketingWhy Videos Represent the Next Step Forward in Product Marketing

Alexa Coleman1 year ago

There are many forms of advertising intended to resonate with a particular audience. However, some tend to be more effective than others. A handful of examples include the use of proper SEO strategies, leveraging the reach of social media and actively engaging with your audience. However, we also need to admit the fact that we are living within an increasingly visual age. This is clearly “seen” throughout the advertising community, as professionals appreciate that consumers wish to be accurately informed within extremely short periods of time. This is the very same reason why videos should always represent a core tenet of any sound marketing campaign. What metrics have enabled this type of media to enjoy such success and why should videos be seamlessly embedded throughout your website?

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Why Videos Represent the Next Step Forward in Product Marketing

Informative and Engaging

We are all aware that consumer engagement is key in this day and age. This is arguably just as important as presenting a prospective client with actionable and accurate information. There are several ways in which heightened levels of engagement can be achieved and yet, static methods such as written text will go only so far. This is particularly important if you happen to be addressing millennial buyers. Videos are therefore able to bridge the proverbial gap between entertaining and informative. Here are some of the elements which will normally be present within an effective video marketing campaign:

  • A short description of a product, its benefits and what problems it is attempting to solve.
  • The benefits of working with the brand in question.
  • Mission statements.
  • Contact information.

Many videos will also contain hyperlinks (generally in the middle or at the end of a presentation) which transport interested viewers directly to the product listing within a website. Thus, a sizeable proportion of those who visit your page can essentially represent pre-qualified prospects.

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Catering to the Needs of the Modern Customer

Another massive advantage of video marketing is that it can be used across multiple different platforms. Websites, social media pages and blog posts can all benefit from the presence of this type of media.

The good news is that unlike standard website development, you will normally not require the help of an expert in order to produce an eye-catching campaign. When videos are then used in conjunction with respected e-commerce solutions such as those attributed to the sky is the limit in terms of what you are capable of achieving.

It is still important to incorporate video analytics into your overall marketing campaign. This will enable you to determine which ones are the most popular as well as any might have outlived their usefulness. Modern videos can be created in a wide variety of formats and they are ideal sales solutions when addressing the needs of the mobile user.

These are some of the reasons why video campaigns do indeed represent the next evolutionary step in the realm of online marketing. The presence of this media content is expected to grow well into the future.

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Alexa Coleman

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