ListsYouTube6 Tips For Writing an Effective YouTube Video Description

John McGill2 years ago

The description of a YouTube video is the text directly below the video. You have probably come across this kind of information many times when you’ve watched this or that video, but you haven’t read it. Well, now that you have faced this issue, it’s time to learn the basics of promotion.

Video descriptions are used by everyone — from millionaire video bloggers to beginners. The thing is that the video’s description on YouTube is not a banal set of words but a well-thought-out text that people need to find the videos they need. If, say, a user is looking for a smartphone review, it is likely that the first videos on the video hosting search results page will be the ones with a detailed text description. In other words, the description of the YouTube video is no less important than a successful title.

Writing a YouTube video description isn’t difficult at all, but it’s not as easy as Googling “need an essay written for me asap.” Today we’re going to explain how to do that. Sit down and get ready to take notes.

How to Add a Video Description on YouTube

It’s easy enough to do, even without special skills or experience in using online platforms. First of all, you need to go to the main page of your profile. To do this, log in as an administrator. Then you need to click on the “Customize View” button. In the control panel that opens, go to “About the video” and select the necessary button. In this tab, you enter a text message, after which the user confirms their intentions by clicking on “Save.”

Tips for Writing an Affective YouTube Video Description

1. Brief Description

It’s not always clear from the title of the video what it’s about. Start the text description with a brief introduction to the video. Tell the viewer what they are about to watch. You don’t need to describe each episode in detail — 2-5 sentences are enough.

If your YouTube video is long enough or touches on several topics at once, we recommend including time codes in your description. At the end of the description, add a link to your website, the product you’re talking about, or links to your social media accounts.

2. Know Your Target Audience

The description for YouTube videos should be based on the needs of the target audience. It is recommended to immediately indicate the specifics and topics of the video, for example:

  • Reviews (on what, in what format);
  • Decide whether to use humour or present information as seriously as possible;
  • Film for the gaming industry, travellers, etc.

However, do not put a large number of restrictions, as the presence of diverse videos will help attract new subscribers, which will have a beneficial effect on your income.

3. Keywords

The more keywords you add to the YouTube video description, the higher the chance that you will be frequently found in searches. Keywords can be added to tags or a separate list, or they can be beautifully woven into the content summary. It will look elegant and unobtrusive. Include the main keyword at the beginning, the first 25 words. To avoid overloading the description with keywords, use no more than 3-4 keywords in the text.

4. Promotional links

When you promote your YouTube channel, you’ll get advertisers, and you’ll need to add links to the product you’re promoting in the description under the video. With this, the viewer will be able to go straight to where they need to go, see the assortment, and make a purchase.  

5. Links to Your Personal Sources

Don’t forget to promote yourself. Add links to your Instagram account, Facebook, messengers to connect with clients, and so on.

Add links in the YouTube description under each video, regardless of its content. Don’t worry that they will distract viewers from the content of the video. 

6. Hashtags

Hashtags are required to make it even easier for people to find the video.

We recommend adding no more than 5-10 hashtags in the YouTube video description from the most popular keywords. Also, you can make some words in the text of the description as hashtags.

Common Mistakes

At first glance, it may seem that it’s quite easy to make a correct description of the video on YouTube. But this is a misconception, as many people make a lot of mistakes that prevent further promotion and increase popularity. Particular attention can be paid to the introduction of keywords. Their frequency should not exceed the allowable limits. Some people mistakenly believe that the more keywords — the better, but this is not true. Robotic systems quickly calculate such a method, which pushes the channel down. However, the robot is not the only problem. It is important to understand that human beings will be reading the text information, so it is worth taking care that they do not need to make an effort to decipher the message.

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Video SEO Best Practices that every YouTuber should know

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John McGill

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