Remember Justin Bieber? He was a YouTube star and he’s no short of becoming a 21st-century musical legend!
Ever heard of PewDiePie? The YouTube Vlogger has more than 3 billion views and has made around $21 million with his YouTube content. BlueXephos, Disney Collector BR, Smosh, Ray William Johnson are some other YouTube Success stories who have made millions with their fresh, original, entertaining YouTube content that found audiences worldwide.
YouTube is certainly seductive as a career. Access to a global audience and the alternative of pursuing your interests with creativity. Isn’t that something worth working for! But not every channel has a billion views and there are some cons to YouTube too. But first, let’s take a look at some of the pros of having a YouTube career:
It lets you follow your passion
Unless you are working for the National Geographic or Discovery, desk jobs are really mundane. Not every graduate or educated professional ends up working for fun lifestyle channels. Not every show producers get the chance of producing interesting shows like Buffy the vampire slayer or Pushing daisies. Some projects never even find success, some scripts go straight to the dustbin.
Whether you are a writer, producer, entertainer or director, Youtube gives you the choice of following your own passion, unleashing your creativity. Got an idea? Just write a script, self-produced and broadcast.
Youtube career is not just about a steady paycheck. It’s about finding your audience, getting them to resonate with you while you follow your passion. It lets you connect with strangers with shared passions and drives from all over the world.
No degrees needed, no minimum age
Want to make videos for Youtube? Just get your phone out and start shooting. Want them to look a bit more professional? Get a DSLR and some other YouTube Equipment. You don’t need a lifetime of debt and a snobbish college degree to get a Youtube career. Talent alone is enough. If you know what resonates with your audience, you can start creating video content for your Youtube channel, strategize your posts and start connecting with your audience.
The idea is that if you are starting a Youtube Channel, you are your own boss.
People online are searching for relevant, entertaining, educating and inspiring information. As long as you can create content that your audience finds powerful and motivating, you can enjoy a youtube career without needing a college degree.
You don’t need to be a specific age to start your own channel either. You may want to pursue discretion regarding your channel content depending on your age and your audience’s age.
But other than this, anyone, young or adult can start a youtube channel. Youtube has helped a lot of musicians and artists find an audience online and close deals with mega recording companies.
No need for a physical office
Got a brilliant idea? Want to set up your Youtube channel? Don’t worry. You can start it anywhere, anytime without any specific capital or partners. You can start it from your bedroom or your kitchen with just some decent video shooting stuff and interesting scripts.
You don’t have to invite your crew to an office every Monday-Friday and work from your home or even when you are on vacation. You may expand later and set up a physical office but if you want to take a slow, no need to go for the big decision. Just work from home!
Youtube is sure competitive and it’s hard to make your mark but all you need is conviction and understanding. You need to understand your audience, learn what they search and what topics are most revered. And, there is no pressure. You don’t have to worry about medical leaves or too much paperwork. You don’t need to write case studies on weekends or study top business blogs every Monday morning. Just get started with your scripts and work them whenever you like. As long as you have powerful content that moves your audience, you won’t face any pressure.
There are plenty more advantages like Youtube serves as a great portfolio option for videographers and directors who want to keep practicing before making a big career move. So, professionals can post weekly or monthly videos to upload fresh, original content even when working other jobs. Depending on the analytics and success of the videos, channel owners can make the big move to pursuing the channel full time.
User-generated content is given preference in the times when even reality shows are scripted. So, there is quite a wide scope for Youtube as a career. However, one just needs to find and cultivate the audience with original, fresh, engaging and entertaining ideas.
Now let’s take a look at some of the cons of pursuing YouTube as a career:
The cost of producing fine content
It’s good to have a million dollar idea but you need funding to propel it forward. Producing Video content on iPhone or Android phones is great and DIY but if you are aiming for the stars, you really need decent gear. Gear alone could cost you a fortune. A studio setup is usually owned by big channels who invest once, upgrade frequently and reap ROI with regular results through consistent series and shows. If you are really keen on producing top quality content, you need costly gear. Hiring talent for your videos may cost you money too.
You need to hire scriptwriter/dialogue writers for scripted videos, directors, and director of photography for shooting the content and lighting equipment for well lit indoor videos. Moreover, you need video editing done so that costs too.
Youtube has millions of makeup tutorials, all of which use high end, luxury makeup products. Not many video channels have the capital to invest in the materials needed like makeup or phone for phone review channel. Establishing yourself to qualify for free samples initially may give channels a tough time.
Producing videos consistently with the same quality is another challenge as developing the right script may take time. Channel owners may not have sufficient content to go onboard with another video or a follow up in the series. Or the content may not be as powerful as the prequels, losing the audience’s interest.
It takes time
Viral videos are otherworldly. It’s hard to tell if the viral factor is wholly organic in cases of viral videos. Perhaps forces of SEO and other tactics are at work there. But the idea is that it’s hard to get your Youtube channel some takes with organic content.
Even if your content is focused on trends, it’s hard to find an audience altogether. 300 hours of videos are uploaded to Youtube every minute. Just imagine the choice YouTubers have! So, it’s really hard to be among the 5 billion videos that are watched every day on YouTube. Cultivating an organic audience of hundreds of thousands of viewers may take time.
Ideas get copied
Starting a Youtube Channel is easy. What if your idea gets copied and the copied video finds the momentum that you couldn’t? A lot of brands pursue plagiarism cases aggressively but small-time channel owners aren’t able to keep track of the new content so there’s no way of finding out if the idea got copied unless it blew up.
Youtube is another coin with two sides and the choice really depends on you if you are prepared for the hard work or would like a steady paycheck.
It sure takes money to make impressive videos with high quality and there is no shortage of haters and trolls. But you really do need conviction and vision. Are you sure you possess the talent that will make viewers stop and stare? How much faith do you have in your content? Will it set a bar, up the standards and challenge the mainstream and traditional video content? Do you enjoy working late nights, not having a regular paycheck, shooting and editing videos frequently, developing scripts, coordinating with entertainers, broadcasting cutting-edge content? If yes, Youtube is for you.