Branded ContentYouTube Branding – The Importance of Personal Branding

From PewDiePie: Legend of the Brofist to Grace's Guide: The Art of Pretending to Be a Grown-up, here are the most famous brands born out of YouTube.
Akshay Chandra7 years ago

Branding in YouTube is evolving just like the sponsorships in NASCAR. If you have a significant base on YouTube, then you need to have personal branding to enhance your channel. Individuals regularly take a gander at the brand which relates more to them and which they find intriguing.

There are more than 750 YouTube channels with more than one million subscribers! In order to make your presence felt in this vast ecosystem, you need to devise strategies which can help create a brand identity for yourself. But, if you are not looking for an opportunity, it simply won’t come. In this blog, we’re listing down the most famous brands born out of YouTube:



The top YouTube channel in terms of subscribers and viewership is a gaming channel. No wonder YouTube now has a platform exclusively for Gamers! But, what if there is a game where the subscribers can play with the avatar of the YouTuber they’re subscribed to?

Yes, There are online game apps which create a brand persona for YouTubers making their image larger than life. Here are few examples of famous game launches which created a brand image for these YouTube gamers.

PewDiePie:  PewDiePie: Legend of the Brofist

Hailed as the king of YouTube, Felix collaborated with Canadian game developer Outerminds to create the much-awaited game – PewDiePie: Legend of the Brofist. This game became the top grossing paid game in the United States in Apple store in less than two hours! This game features YouTubers such as CutiePieMarzia, CinnamonToastKen, Markiplier, JackSepticEye, and Cryaotic.

CaptainSparklez: Fortress Fury

23-year-old Jordan Maron attained attention through the Gangnam style Minecraft video called the Minecraft Style. Jordan collaborated with industry vet Howard Marks to create a game called Fortress Fury.

Seanbaby:  Calculords! Card Masters of Outer Space

After twenty years of writing jokes, Sean Reiley finally made his entry into gaming app by creating an android game called Calculords! Card Masters of Outer Space where your power is based on how good you are in your mathematics.


The first thing a celeb does in the wake of getting all the success is writing a book. After amusing online viewers, many elite YouTubers followed this trend, and created best-selling books which are totally off the range of commerciality and focused on their daily lives and “What makes them so different”. Established YouTubers are wanted by leading publications with MCN’s trying to rope in best talent YouTube can ever have. Here are the digital Hemingways of the future:

MyHarto: My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut

When Hannah Hart decided to make a fake drinking video for her friend, she never thought that it will result in 2 million subscribers and with a book deal. Hannah’s debut book called My Drunk Kitchen: A Guide to Eating, Drinking and Going with Your Gut received positive reviews from various critics. This book includes recipes, stories, cocktails and kitchen tips that can come handy for the chef in making.

Zoella: Girl Online

She is arguably the freshest and funniest voices on YouTube. From beauty hauls to showing her favorite products, Zoe Sugg does everything! In 2013, she was voted as Britain’s most influential celebrities on Twitter. Zoe signed two-year book deal with penguin publishers, where her debut novel Girl Online broke the records for highest first week sales since the records began.

Grace Helbig:

After creating numerous channels and podcasts like My Damn Channel, Grace amassed 2 million followers by creating her own channel on YouTube. She is an actress, talk show host, comedian and an accomplished author. Her book Grace’s Guide: The Art of Pretending to Be a Grown-up talks about everything a young adult wants to know in this digital age.

Aside from these women, YouTube stars like Felix Kjellberg, Shane Dawson, and numerous others have tried their hands at writing.


There are many Hollywood celebrities with their own clothing lineup. Everyone fancies them, but only a few can afford them. Similarly, YouTube celebrities have also launched their own apparel brands which are considerably more affordable than the ones promoted by their Hollywood counterparts. Here are a couple of examples:

Bethany Mota:

Famous for her haul videos and DIY clothing tips, Bethany has since expanded into her own fashion line at Aéropostale. She often gifts her fans (Motavators) gift cards and free cosmetics to promote her campaigns. If we talk about branding, then she was named one of the 25 most influential teens in 2014 by Times magazine.

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Sprinkle of Glitter:

Louise Pentland is popular fashion YouTuber hailing from Britain. Her channel focuses on beauty, fashion, and lifestyle related content. She has over 3.2 million subscribers with over one hundred million views. Recently, she teamed up with a European clothing brand called Simply Be, to launch her own Sprinkle of Color clothing line.

Beauty lineup:

There are quite a few YouTube beauty stars who have a fan following which can give pop stars an inferiority complex! They are the idols of hundreds of thousands of teenagers who share one common hobby with them – Beauty&Fashion. YouTube beauty hauls celebrities are now recognized by popular fashion magazines like Vogue, Harper’s Bazaar, Cosmopolitan etc. Here are few Beauty and Fashion celebs on YouTube,

Michelle Phan: Michelle Phan

She has the ability to turn herself into Princess Ariel to Khaleesi with simple brush and strokes. Phan is being hailed as the beauty mogul who recently started her own beauty line called “em” in collaboration with L’Oreal. Last month she raised $100 million to value the company “Ipsy” at over $500 million. When you talk about beauty with a brand, Michelle Phan is the first name that strikes immediately.

Lisa Eldridge:

Her makeup portfolio is filled with top models like Cindy Crawford, Kate Winslet, Cara Delevingne and has collaborated with  top notch fashion brands like Prada, Donna Karan etc. Though she hasn’t declared any of her official product lineups by now, but has created the makeup line for various brands such as Shiseido, focusing on their Asian market.

Pixiwoo: Pixiwoo-amantha and Nic Chapman

This channel is created by sisters Samantha and Nic Chapman. They have video tutorials on “How to look like Poison Ivy” to makeup tutorials for Maleficent. They were on The Real Techniques Roadshow this year, where they launched their own product called Bold Metals which also offers a luxury collection for their fans and subscribers.

According to pixability, beauty brands by corporate conglomerates like Dove, L’Oreal  etc, have fewer subscribers, less channel engagement, fewer views, and less overall ROI than the high school girls delivering cosmetics and beauty content from their garage. In 2014, major brands have only garnered 3% of YouTube’s 14.9 billion beauty-related video view.

Many other YouTubers have been featured in mainstream Hollywood movies such as Anna Akana in Ant-Man, Flula Borg in Pitch Perfect 2, KassemG in Transformers, Jenna Marbles in Smosh:The Movie etc.

If we missed naming any popular YouTuber in the list do suggest them in the comments below.


Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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