YouTube MarketingYouTube Channel Review – PewDiePie

Reviewing the highest subscribed and viewed YouTube channel - PewDiePie
Akshay Chandra6 years ago

Felix Arvid Ulf Kjellberg is a 26-year-old creator of the most subscribed youTube channel called PewDiePie. He is so famous in the YouTube world that he can have his own T.V sitcom in a blink of an eye. Still sticking to his roots; Felix created PewDiePie channel on YouTube back in 2010. That was the time when Bed Intruder song and Twilight Eclipse saga trailer came out.

Pewdie is his YouTube alias and is known for his Let’s Play videos, often choosing horror-themed games. He is been called as the Oprah Winfrey of this YouTube generation as anything he touches ( games,product,books,apps), turns into gold (talk about sales). PewDiePie started his YouTube career train with humble beginnings. He is a dropout from Industrial Economics and Technology Management at the Chalmers University of Technology. According to Felix, he was  happier selling hot dogs and making my own gaming videos back in 2011 – which is now 40 million strong cult community.

So let’s review his YouTube channel as we can’t start our Channel reviews without reviewing “The highest subscribed and viewed YouTube channel as of December 2015”


READ MORE: PSY – Analysis of DADDY Feat CL on Officialpsy YouTube Channel

No. of subscribers -

ESTIMATED YEARLY EARNINGS – $77.5 thousand – $1.2 Million

Top 3 Videos Analysis:

 presentation (3)

Number of awards:

2013

  • Starcount Social Star Awards Most Popular Social Show

  • Sweden Social Star Award

  • Shorty Awards #Gaming

2014

  • Teen Choice Awards Web Star: Gaming

  • 5th Streamy Awards – Best Gaming Channel, Show, or Series

Merchandises:

  • Men’s apparel – Brofist Men’s Tee, Pullover Hoodie, Embroidered Hoodie

  • Women’s Apparel – Deutschland Women’s Tee, PJ Pants

  • Accessories – Edgar Backpack, Beach Towel, Falcon Lover’s Poster, Sunglasses, “Fabulous Rainbow” Poster

  • Brofist basics – Foam Bro Fist, Brofist Snapback

YouTube channel review - PewDiePie Deals & Appearances:

Movie:  As Above, So Below (Marketing Campaign)

Felix collaborated with Canadian game developer Outerminds to create the much-awaited game – PewDiePie: Legend of the Brofist. This game became the top grossing paid game in the United States in Apple store in less than two hours! This game features YouTubers such as CutiePieMarzia, CinnamonToastKen, Markiplier, JackSepticEye and Cryaotic.

This book is a collection of beautifully illustrated sayings by which you should live your life and will help you embrace your astounding mediocrity. Remember, don’t be yourself. Be a pizza. Everyone loves pizza.

  • T.V series:

    • 2012 Sveriges Television (Interview) Himself 2 episodes

    • 2013 Epic Rap Battles of History Misha 1 episode

    • 2013 Internet Icon Himself 1 episode

    • 2014 Skavlan (Interview) Himself 1 episode

    • 2014 South Park Himself 2 episodes

    • 2015 Oscar’s Hotel for Fantastical Creatures Brock 6 episodes

    • 2015 The Late Show with Stephen Colbert (Interview) Himself 1 episode

    • 2016 Scare PewDiePie (Future YouTube Red Project)

    • Oscar’s Hotel for Fantastical Creatures (Future Vimeo Project)

Number of playlists – 525

Charity:

Like a number of other YouTubers, Kjellberg has successfully mobilized his online audience for charitable purposes, raising $446,000 (£288,294) for Charity: Water in 2013 and $630,000 (£407,232) for Save the Children in 2014 through crowdfunding campaigns.

There is so much to talk about PewDiePie and what he has accomplished in these 5 years from starting a YouTube channel in his college room to becoming the No.1 leader.

Let us know what channel you want to review next time by commenting below. Our YouTube competitor analytic platform can squeeze data you really need to create your own content strategy.

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Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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