In honor of International Women’s Day 2018, YouTube started a global campaign on their platform dubbed #HerVoiceIsMyVoice to salute the women empowerment and its fight for equal rights.
— YouTube (@YouTube) March 7, 2017
To foster a vibrant community for a platform whose users are of different race and gender, YouTube used #HerVoiceIsMyVoice to encourage creators to share a video about women who they think should be heard. For content creators, this is the opportunity to use their popularity to give light to women who are their inspiration.
YouTube created a new video for their campaign #HerVoiceIsMyVoice showcasing many popular female YouTubers Lilly Singh, Leona Chin, Hayla TV and showed clips of women who made their mark in the history books for their service, empowerment, and commitment on reducing the gender inequality.
Danielle Tiedt, Chief Marketing Officer at YouTube said in a blog post that “At YouTube, we believe that voices matter. We’re committed to fostering a community where everyone’s voice can be heard…. the more we listen to and share each other’s stories, the more we can help empower women’s voices everywhere”.
On this occasion of Women’s Day, you need to know about the women’s who are dominating YouTube India in multiple categories. Here are some of the top independent YouTube creator’s channels headed by Indian women.
NISHA MADHULIKA – FOOD
She is the queen of recipes on YouTube India. With more than 3 million subscribers and 800 million plus total viewership, Nisha Madhulika is the most subscribed and viewed food recipe channel on YouTube India.
POJA LUTHRA – HEALTH & BEAUTY
This beauty channel dedicated to homemade recipes, How to videos, skin care tips, Makeup tips, hair care tips, tips on How to get fair skin, hair fall remedies etc. Poja Luthra is the most viewed beauty channel with more than 260 million plus lifetime viewership.
KABITA’S KITCHEN– FOOD
This super mom is the mind behind India’s most famous recipe based YouTube channel in India. With an idea to make recipe videos that show all minute details of the cooking process, she created a YouTube channel that now has more than 1 million subscribers and generates more than 20 million views every month.
MOSTLYSANE – ENTERTAINMENT
Prajakta Koli who is known by the moniker MostlySane is now one of few Indian millennials who made big on YouTube India platform all by herself. Check out MostlySane for some instant comic relief and fall in love with her charming yet chucklesome persona that drives more than 12 million views every month.
SHRUTI ARJUN ANAND – BEAUTY
With more than 1.1 million subscribers, she is one of the few Indian beauty vloggers to generate this level of traction through her videos. Shruti Arjun Anand’s USP lies in the fact that there are certain small segments within her channel devoted exclusively to outfit for the day and henna designs, hair, makeup tutorials with decently edited videos.
RECIPE WITH DR. SHALINI – FOOD
Whether if you Want to lose weight or want to find a natural remedy to cure your pimples, you can find every homemade tips and trick’s on her channel. She holds MD in Alternate Medicines & is a registered practitioner.
GIRLIYAPA – ENTERTAINMENT
The all-women team at Girliyapa aims at sharing fun, quirky stories from a woman’s perspective that will make you think beyond the clichés. Recently, they reached the milestone of 1 million subscribers on YouTube, thus making them the only YouTube channel completely headed by women.
PRIYA MALIK – HEALTH & BEAUTY
Priya Malik is a popular content creator in the YouTube community that hails from India. Her channel is focused on beauty content as she is a Beauty Blogger/Vlogger. Some of the popular content on her channel includes Hair care tips, Skincare, Beauty tips, Home remedies, Embroideries, Stitching, Sewing and many more. Her channel has seen consistent growth and now has more than 1.8 million Subscribers enjoying her content.
INDIANGIRLCHANNEL TRISHA – HEALTH & BEAUTY
Indiangirlchannel Trisha is yet another beauty blogger/vlogger that hails from India’s YouTube community. The content on her channel is majorly associated with beauty tips, diy, makeup, beauty benefits, hairstyle and product reviews. Her content is very simple and easy to understand. Today her channel has more than 1.6 million Subscribers taking her beauty guidance.
RICKSHAWALI – ENTERTAINMENT
Rickshawali is one spunky channel which is run by a girl named Anisha. She has divided her channel content into two parts – One is where she acts as Rickshawali using a ricksha to talk to her audience on weird topics and secondly there are Anisha’s raw rants which talk about issues of Indians and people in general. Her channel has very quickly gained growth and now boasts a total of more than 647K Subscribers.
YOURHEALTH – HEALTH & BEAUTY
YourHealth is a popular Indian YouTube channel which features content related to Beauty, Health & Fashion. Their content is very informative and takes a simple step-by-step approach for their audiences to grasp the topics properly. By being consistent with their content uploads this channel has now garnered more than 3 million Subscribers.
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Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.