Have you ever encountered that awkward moment when a friend asks you about your YouTube channel’s performance and you’re tongue-tied and have no idea how to convey your thoughts? Well, that can happen when you’re unsure of the YouTube terms and their precise meaning.
Mentioned below are some important words explained in simple language that can help you understand YouTube’s terminology better:
Note: Some of the terms mentioned here are not standard YouTube words/phrases, but are used by YouTube analytic tools present in the market such as Vidooly, Maker studios etc.
1. Annotations: Annotations are clickable, customizable text or images that only appear on the desktop. You can use them to send viewers to more of your videos or playlists, your website, to cross-promote, or take viewers back to your channel page.
2. Avatar: The square image on your channel page that represents your channel across the site.
3. Branding Watermark: The watermark on all videos of your channel that can act as your logo.
4. Bulletin: Channel owners can send a message to all their subscribers using this feature. The message will appear in the Subscribers’ feeds.
5. Calls to Action (CTAs): It’s the action taken by the viewer on any clickable button in your Video.
6. Closed Caption (CC) and Subtitles: Add subtitles and closed captions to your video
7. Community Guidelines: There is a list of Do’s and Don’ts to know before you upload your video. IT includes Violent or graphic content, hateful content, harmful or dangerous content, copyright, threats, and nudity or sexual content. Check out the official page to check the community guidelines.
8. Community settings: You can review, report, hide or check comments filtered as spam.
9. Content ID appeals: If your video contains copy protected material, then you could get a content ID claim, to which you can appeal back if you think your content differs and follows the copyright guidelines.
10. Copyright: When a person creates an original work that is fixed in a physical medium, he or she automatically owns the copyright to the work. The owner has the exclusive right to use the work in certain, specific ways. Here is the detailed explanation of copyright laws by YouTube.
11. Credits: Collaborated with an artist? You can credit that artist here. Though, this feature is only available for channels with more than 5000 subscribers.
12. End-slate: Showcasing your logo, graphics or any cards like subscribe button at the end of your video is known as end slate.
13. Events: You can stream an ongoing event with an option to change privacy settings and redundancy.
14. Featured content: Arrange your videos in the playlist, manage your ad distribution.
15. Longer videos: After, You can upload your video up to 15 min long. You upload longer videos by verifying your YouTube account.
16. Metadata: It is essentially what will get a YouTube user to click and view your video. It is cumulative of title, descriptions, thumbnails, and tags used for the video.
17. Monetization: This is the place where you can authorize the presence of ads on your videos.
18. Optimization: It’s to improvise and improve the best elements useful for your YouTube channel.
19. Paid content: Some parts of YouTube are actually not free. It will make your content visible to only ones who are paying yours for your videos.
20. Stream now: It’s a live stream option through which you can publicly host on YouTube.
21. Tags: Choose right tags and relevant keywords to make your video search engine friendly. Some suggested tags will include brand name, product offering or be a compilation
22. Teaser/ trailer: You really need to have a channel trailer if you want your unsubscribed audience to follow you back. The trailers must showcase what your channel is all about.
23. Thumbnails: These are one of the most vital factors for your video being picked from a pool of other various thumbnails. Provide a simple text on your thumbnail describing the title of your video.
24. Video Editor: It’s an inbuilt feature by YouTube, available in the CREATE section of creator studio. Here you can edit, drag videos, access the creative commons licensed videos, add transitions etc.
Apart from the above-mentioned terms, there are several other terms that are used in analytics tools on YouTube. Here are a few:
1. Lifetime gains of the Channel: Here, it shows you the statistical gains for your channel where you can choose your customized timeframe to overview your growth.
2. Demographics: Demographics are the statistical study of the subscriber, nonsubscriber, mobile and desktop views.
3. Top Countries: If you can understand from where your audience is coming from, then you can create content for that particular location so that you can accelerate the viewership
4. Top YT Keyword Searches: Video is very important when building your SEO. Online videos are ranked on top when searching for a related keyword.
5. Embedded Videos Sources: Embedding is a code for your video. This process means that you are merging a video on a particular website, and when clicked, the video is watched on your page instead of YouTube
6. Channel Social Media Stats: You can have the social media stats check the social media analytics for your YouTube channel engagement.
7. Channel Audience: You can check the number of subscriber’s gained and lost with the access to the profiles of the users who have subscribed and on what year.
8. Top Performing Videos: You can check and compare the top performing videos of your channel and your competitors.
YouTube provides channel owners with a lot of analytics data. However, there’s quite a lot more that one can do with it. Check out how Vidooly can help you make the most of YouTube analytics. Sign Up for a free trial here.
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.