Industry InsightsYOUTUBE LANDSCAPE IN PHILIPPINES

Akshay Chandra1 year ago

Southeast Asia is the fastest-growing internet region in the world, with about 3.8 million plus users coming online every month, according to Google. The region has a booming youth population with about 70% under the age of 40, meaning there’s still a lot of scope for influencers in the region.

Among countries with growing YouTube landscape, Philippines is one of the most promising nations due to its growing homegrown YouTube influencers who are taking content creation seriously.

Like Mikey Bustos, star of his own popular YouTube channel released his own Wrecking Ball parody that plays on an essential part of Filipino Culture – The Balikbayan Box.

Apart from creators, brands in the Philippines have also started focusing aggressively on their YouTube campaigns as they know that’s where the young audience is. This is because, Filipinos now spend about four hours per day online, with most using a smartphone as their primary device. And 87% of Filipino internet users watch online video content.

For example, in the Philippines McDonald’s delivered a hugely successful campaign, bringing together social and OOH.

Good Morning, Teacher! – Watch Mrs. Santiago, a teacher for 30 years, as she faces a new day.

Last year, YouTube announced the launch of the first YouTube Ads Awards in the Philippines to honor the best creative storytelling in YouTube ads in the country.

Source: events.withgoogle.com
Source: events.withgoogle.com

Spanning 17 categories, YouTube Ads Awards provided another brick in the wall to solidify the ever-growing presence of You Tube’s dominance in the Philippines.

Here are some insights on YouTube’s landscape in the Philippines according to a study by Google Philippines.

  • More than 85% of online Filipinos watch YouTube.
  • After music videos, “how-to” videos are the second-most popular content type on YouTube.
  • 74 % of Filipinos say there’s more interesting content on YouTube than on TV.
  • 63% of Filipinos agree that YouTube helps them decide which brands to buy.

But the event that made YouTube – Philippines as one of the sought after influencer market is solely due to the YouTube Fanfest in 2018. On May 2017, fans gathered at the YouTube Fanfest Philippines 2018 to watch homegrown Pilipino YouTube talents like Renee Dominique, Janina Vela, Michelle Dy, Alodia Gosiengfiao, & Pamela Swing.

This is a significant opportunity for Filipinos video creators as Philippines one of the few countries with its own YouTube fanfest.

Knowing this rise in independent video content creator’s scene in the Philippines, we at VIDOOLY wanted to highlight the topmost creator’s YouTube channels who are working day and night to deliver seamless content for their viewers.

This comprehensive report on the YOUTUBE’S LANDSCAPE OF Philippines has an analysis of the top YouTube channels from Singapore in the following 12 categories.

  1. AUTOS & VEHICLES
  2. COMEDY
  3. EDUCATION
  4. ENTERTAINMENT
  5. FOOD
  6. FILM & ANIMATION
  7. GAMING
  8. HOWTO & STYLE
  9. MUSIC
  10. PEOPLE & BLOGS
  11. TRAVEL & EVENTS
  12. NEWS & POLITICS

Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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